Shopplaay

So good you don’t have to be

20/03/2026

Dubai keeps moving, and so do we. 💛

Plaay is here for all your moments, no matter how big or small.

Get your 100% clean indulgent fix today on shopplaay.com

05/03/2026

We’re back, Plaayers. 💛

Dispatch and deliveries have now resumed, while we continue to remain cautious and prioritise the safety of our team and delivery partners.

Thank you for your patience over the past few days.

We hope everyone is staying safe and enjoying some clean indulgence ⭐️

Staying safe,
Team Plaay

02/03/2026

Dear Plaayers,

At present, we’ve paused all dispatch and deliveries until things settle down.

The safety of our team and delivery partners is our top priority — always.

Thank you for your understanding.
Stay safe, and we’ll be back soon.

Team Plaay

19/02/2026

NOW PLAAYIN’ !!!!

We didn’t rush this launch… with reason.
Not because we couldn’t move faster, but because we care about how Plaay shows up on shelf.
Right team. Right process. Right product experience.

A huge milestone for us at Plaay.
Go find us on your next grocery run!

13/02/2026

That sweet bite with your coffee?
We’re not giving it up. We’re just Plaay-ing it better.
100% Clean ingredients. Zero refined sugar. Zero crash.

07/02/2026

Chocolate that loves you back? We made it happen🍫🙌

We brought the ultimate guilt-free vibes to the Burj2Burj Expo! 🚀🤍

Consider the game officially changed⚡️
[Dubai energy, Burj2Burj, lifestyle vlog, guilt-free, healthy snacks, viral video, Dubai fitness, candy shop, expo highlights, Plaay]

03/02/2026

Built with heart. Celebrated with you.
And a little 30% thank you 💛💙
*on our website, Today Only

28/01/2026

Cravings don’t need control. They need better choices.
Meet the New Plaay Chocolate Bars - Thicker. Chunkier. Made to actually satisfy your cravings — without the crash.
100% clean ingredients. Zero refined sugar.
This is how you hack your everyday chocolate cravings. 🍫✨

24/01/2026

Are you joining us? 👀🍫

Plaay is at the Ripe Market this weekend with free chocolate! Come say hi 👋🏼

04/12/2025

Not all sugars are created equal.

🍫 Refined sugars → highly processed, nutrient-empty, and the reason for energy spikes + crashes.

🥃 Artificial sweeteners → low-calorie, chemical, and often leave you feeling bloated or unsatisfied.

🥥 Natural sugars → minimally processed, with nutrients intact to give you sweetness without the drama.

At Plaay, we only use natural sweeteners — coconut sugar + date sugar. But the bigger point? QUANTITY

On average, there’s less than 5g of natural sugars per truffle. Enough to make your chocolate indulgent and never enough to throw your body off balance.

That’s what makes Plaay chocolates 100% clean and genuinely, chocolate you can consume EVERYDAY.

21/11/2025

At Plaay, we use a blend of coconut sugar + dates. Why? Because they bring different things to the table. Coconut sugar is light and caramely, dates are deeper and jammy — together they make the chocolate taste just right. And all of this without messing with your blood sugar.

It’s not about which one is “better.” At the tiny portion we use, their glycemic load is pretty much the same. We just didn’t go all-dates because it can take over the flavour.

Even with clean sugars, we keep the dose small on purpose: under 5g natural sugar per truffle. No sugar alcohols. No fiber syrups. No fake “clean” claims. Just ingredients you know, in numbers we’re upfront about.

Because “clean” at Plaay means: a short ingredient list, no nasty extras, and pure transparency.

So tell me, what’s your go-to Plaay flavour and why? ❤️👇🏻

18/11/2025

When your senses know Plaay better than you do.

Address

Dubai

Website

http://www.shopplaay.com/

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Dr Tarek Sultan
Dubai Healthcare City

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