Shopplaay

Shopplaay So good you don’t have to be

19/02/2026

NOW PLAAYIN’ !!!!

We didn’t rush this launch… with reason.
Not because we couldn’t move faster, but because we care about how Plaay shows up on shelf.
Right team. Right process. Right product experience.

A huge milestone for us at Plaay.
Go find us on your next grocery run!

13/02/2026

That sweet bite with your coffee?
We’re not giving it up. We’re just Plaay-ing it better.
100% Clean ingredients. Zero refined sugar. Zero crash.

07/02/2026

Chocolate that loves you back? We made it happen🍫🙌

We brought the ultimate guilt-free vibes to the Burj2Burj Expo! 🚀🤍

Consider the game officially changed⚡️
[Dubai energy, Burj2Burj, lifestyle vlog, guilt-free, healthy snacks, viral video, Dubai fitness, candy shop, expo highlights, Plaay]

Built with heart. Celebrated with you.And a little 30% thank you 💛💙*on our website, Today Only
03/02/2026

Built with heart. Celebrated with you.
And a little 30% thank you 💛💙
*on our website, Today Only

28/01/2026

Cravings don’t need control. They need better choices.
Meet the New Plaay Chocolate Bars - Thicker. Chunkier. Made to actually satisfy your cravings — without the crash.
100% clean ingredients. Zero refined sugar.
This is how you hack your everyday chocolate cravings. 🍫✨


24/01/2026

Are you joining us? 👀🍫

Plaay is at the Ripe Market this weekend with free chocolate! Come say hi 👋🏼

Not all sugars are created equal.🍫 Refined sugars → highly processed, nutrient-empty, and the reason for energy spikes +...
04/12/2025

Not all sugars are created equal.

🍫 Refined sugars → highly processed, nutrient-empty, and the reason for energy spikes + crashes.

🥃 Artificial sweeteners → low-calorie, chemical, and often leave you feeling bloated or unsatisfied.

🥥 Natural sugars → minimally processed, with nutrients intact to give you sweetness without the drama.

At Plaay, we only use natural sweeteners — coconut sugar + date sugar. But the bigger point? QUANTITY

On average, there’s less than 5g of natural sugars per truffle. Enough to make your chocolate indulgent and never enough to throw your body off balance.

That’s what makes Plaay chocolates 100% clean and genuinely, chocolate you can consume EVERYDAY.

21/11/2025

At Plaay, we use a blend of coconut sugar + dates. Why? Because they bring different things to the table. Coconut sugar is light and caramely, dates are deeper and jammy — together they make the chocolate taste just right. And all of this without messing with your blood sugar.

It’s not about which one is “better.” At the tiny portion we use, their glycemic load is pretty much the same. We just didn’t go all-dates because it can take over the flavour.

Even with clean sugars, we keep the dose small on purpose: under 5g natural sugar per truffle. No sugar alcohols. No fiber syrups. No fake “clean” claims. Just ingredients you know, in numbers we’re upfront about.

Because “clean” at Plaay means: a short ingredient list, no nasty extras, and pure transparency.

So tell me, what’s your go-to Plaay flavour and why? ❤️👇🏻

18/11/2025

When your senses know Plaay better than you do.

15/11/2025

Most people look at a chocolate bar and primarily check the flavour and maybe the cacao content.
I look at the FULL ingredients list and for years, that list just never made sense.

When we built Plaay’s 70% Dark Chocolate Bar, the goal was simple - make chocolate you can eat EVERY SINGLE DAY without the sugar crash, the hidden additives, or the “fake clean” sweeteners that secretly mess with your gut.

Most “healthy” chocolate is still loaded with carbs, sugar alcohols, fillers, or sweeteners that leave you bloated.
This bar? It has ONLY 1 GRAM OF NET CARBS!!! Literally, just ONE!
And it’s not because we’re magicians - it’s because we chose better science.

We use Allulose: a rare natural sugar that tastes like sugar but behaves like a fiber.
It keeps your blood sugar steady, has no side effects, and doesn’t come with the bitter after taste that you usually feel with stevia and maltitol.

4 Key ingredients.
Zero nonsense.
100% CLEAN.
Just rich, smooth dark chocolate you can actually trust - and eat EVERY SINGLE DAY.

13/11/2025

Conversations powered by 100% Clean chocolate and zero logic.
Episode 2 - The Science of Overthinking.

11/11/2025

Proof that cravings travel faster than Wi-Fi.

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Dubai

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