Shopplaay

So good you don’t have to be

04/12/2025

Not all sugars are created equal.

🍫 Refined sugars → highly processed, nutrient-empty, and the reason for energy spikes + crashes.

🥃 Artificial sweeteners → low-calorie, chemical, and often leave you feeling bloated or unsatisfied.

🥥 Natural sugars → minimally processed, with nutrients intact to give you sweetness without the drama.

At Plaay, we only use natural sweeteners — coconut sugar + date sugar. But the bigger point? QUANTITY

On average, there’s less than 5g of natural sugars per truffle. Enough to make your chocolate indulgent and never enough to throw your body off balance.

That’s what makes Plaay chocolates 100% clean and genuinely, chocolate you can consume EVERYDAY.

21/11/2025

At Plaay, we use a blend of coconut sugar + dates. Why? Because they bring different things to the table. Coconut sugar is light and caramely, dates are deeper and jammy — together they make the chocolate taste just right. And all of this without messing with your blood sugar.

It’s not about which one is “better.” At the tiny portion we use, their glycemic load is pretty much the same. We just didn’t go all-dates because it can take over the flavour.

Even with clean sugars, we keep the dose small on purpose: under 5g natural sugar per truffle. No sugar alcohols. No fiber syrups. No fake “clean” claims. Just ingredients you know, in numbers we’re upfront about.

Because “clean” at Plaay means: a short ingredient list, no nasty extras, and pure transparency.

So tell me, what’s your go-to Plaay flavour and why? ❤️👇🏻

18/11/2025

When your senses know Plaay better than you do.

15/11/2025

Most people look at a chocolate bar and primarily check the flavour and maybe the cacao content.
I look at the FULL ingredients list and for years, that list just never made sense.

When we built Plaay’s 70% Dark Chocolate Bar, the goal was simple - make chocolate you can eat EVERY SINGLE DAY without the sugar crash, the hidden additives, or the “fake clean” sweeteners that secretly mess with your gut.

Most “healthy” chocolate is still loaded with carbs, sugar alcohols, fillers, or sweeteners that leave you bloated.
This bar? It has ONLY 1 GRAM OF NET CARBS!!! Literally, just ONE!
And it’s not because we’re magicians - it’s because we chose better science.

We use Allulose: a rare natural sugar that tastes like sugar but behaves like a fiber.
It keeps your blood sugar steady, has no side effects, and doesn’t come with the bitter after taste that you usually feel with stevia and maltitol.

4 Key ingredients.
Zero nonsense.
100% CLEAN.
Just rich, smooth dark chocolate you can actually trust - and eat EVERY SINGLE DAY.

13/11/2025

Conversations powered by 100% Clean chocolate and zero logic.
Episode 2 - The Science of Overthinking.

11/11/2025

Proof that cravings travel faster than Wi-Fi.

09/11/2025

Not a brand pitch.
Just a story that started with frustration, late-night cravings, and a refusal to eat junk disguised as “healthy.”

When I started Plaay, it wasn’t about launching another chocolate brand.
It was about fixing a problem I couldn’t ignore.

As a nutritionist, I genuinely felt there was no chocolate out there I could eat EVERY. SINGLE. DAY. Llike literally EVERYDAY, without second-guessing it.

Everything was either loaded with sugar and additives,
or it was what I call “pseudo-clean” - full of artificial sweeteners and fillers, dressed up to look healthy but nowhere close to being 100% clean.

I didn’t want that.
I wanted chocolate made from ingredients I could trust - no refined sugar, no soy lecithin, no fake sweeteners, no hidden stuff that messes with your gut.
Chocolate that tastes like chocolate, not like a compromise.

Plaay was my answer to that craving - chocolate you can have daily, proudly, and without compromise.

Plaay was never about restriction, it’s about choice.
Because balance isn’t about giving things up.
It’s about knowing what’s worth keeping.

— Rashi Chowdhary, Nutritioinist & Founder of Plaay

07/11/2025

Conversations powered by 100% Clean chocolate and zero logic.
Episode 1 — Party Politics

28/10/2025

Stacked with flavour. Free of nonsense.
Meet our newest obsession - 100% clean, unapologetically indulgent.

Plaay Bar Tablets Now available on . Which one are you biting first?

06/10/2025

One piece is enough to tell you:
Chocolate never had it this good.

05/10/2025

Hazelnuts locked in creamy milk chocolate.
All Crunch. All Indulgence. Zero Refined Sugars.

04/10/2025

Flavour? High.
Indulgence? Higher.
Junk? Non-existent.

Plaay Chocolate Tablets — rewriting what chocolate should be.

Address

Dubai

Website

http://www.shopplaay.com/

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