World Data Lab

23/12/2025

Insight #7 of 10

Within a 1-2 hour drive of Port Harcourt, Nigeria, live 9.8 million people.

Understanding cities as economic regions, rather than relying solely on administrative definitions, is essential for market entry decisions, distribution network planning, retail location strategy, and consumer targeting precision.

Explore our top 10 insights from 2025 and beyond: https://eu1.hubs.ly/H0qD1PS0

22/12/2025

Insight #6 of 10

India has over 730 cities, but you only need 26 to capture 50% of urban consumer spending in 2025.

This level of urban spending concentration transforms go-to-market strategies. Instead of spreading resources thin across hundreds of cities, brands can focus on the critical few that drive half the market.

Access our top 10 insights from 2025 here: https://eu1.hubs.ly/H0qB_Sc0

19/12/2025

Insight #5 of 10

As people gain purchasing power, they buy different products and services at predictable income thresholds. At $2/day, consumers can afford food. At $5/day, they access finance. By $50/day, air travel becomes possible.

The number of people who can access finance will grow from 6.7 billion today to 7.6 billion by 2035. As over 1 billion people cross these thresholds over the next decade, entire markets transform.

Download our top 10 insights of the year: https://eu1.hubs.ly/H0qzFL60

18/12/2025

Insight #4 of 10

The 60+ demographic holds $420 spending potential per capita—the highest of all generations. Despite representing 21% of the population, this group accounts for 28% of beauty demand. Boomers are reshaping spending patterns across advanced economies. Understanding generational spending power isn't optional anymore.

Download the complete Top 10 Insights for 2025 deck:
https://eu1.hubs.ly/H0qxmRX0

17/12/2025

Insight #3

The Rich consumer segment—those spending $120+ per day—is expanding dramatically from 2024 to 2034. The addressable market for premium products and services is growing faster than many realize.

Download the full deck to get our top insights of 2025: https://eu1.hubs.ly/H0qvvrn0

17/12/2025

How Our Data Helped Businesses Navigate Emerging Markets
At World Data Lab, we empower businesses to uncover opportunities in fast-growing regions. Here’s how we’ve made an impact:

✅ Identifying Untapped Markets: Our insights highlighted 83% of India’s urban consumer growth happening outside the top five cities, guiding clients to expand strategically.
✅ Predicting Consumer Behavior: By analyzing generational spending trends, we helped businesses tailor their offerings to meet the needs of Gen Z, the next big spending powerhouse.
✅ Driving Data-Driven Decisions: From consumption tipping points to city-level growth, our data enabled smarter investments in high-potential markets.

Ready to explore how we can help your business? Try our freemium platform to access insights tailored to your market.
https://eu1.hubs.ly/H0q4LKh0

16/12/2025

Insight #2

Consumer spending growth in 2025 is concentrated in specific markets. Our data shows which countries are adding the most nominal USD spending in the Consumer Class this year.

The US leads consumer spending growth in 2025 at $797 billion, followed by China at $503 billion and India at $235 billion.

Download our top insights of 2025:
https://eu1.hubs.ly/H0qsCpp0

15/12/2025

Until the new year, we're posting World Data Lab's Top 10 insights of 2025: the most critical consumer trends, market shifts, and opportunities shaping the global economy.

Insight #1:

The path to 5 billion consumers in the consumer class runs through APAC and the Lower Middle Class. 77% of growth to the fifth billion will come from Asia-Pacific, with 45% of new consumers in the Lower Middle segment and 32% in Core Middle.
We'll reach the fifth billion by 2028, the sixth by 2037, and the seventh by 2049.

Download the complete report now: https://eu1.hubs.ly/H0qr40V0

12/12/2025

Introducing World Data Intelligence.

We've rebuilt our platform from the ground up to deliver what you've been asking for.

Every data point now tells a complete story. Compare markets instantly. Explore 6,000+ cities. Understand the full context behind every decision.

What's new:
→ City-level spending breakdowns (level 1 categories)
→ Multi-market comparison tools
→ Future-ready architecture

Same trusted methodology. Same global coverage (99.5% of the world's population). New capabilities that transform how you work with consumer data.

World Data Intelligence is live now. Try it for free: https://eu1.hubs.ly/H0qnrS90

11/12/2025

Our co-founder and chief economist, Dr. Homi Kharas, contributed to a special edition of the annual TD Securities TD Cowen Thematic Outlook report exploring how demographic catalysts are shaping the global economy.

Download the full 130-page Themes 2026 report: https://eu1.hubs.ly/H0qk_m80

10/12/2025

Differences in how American and Chinese consumers spend on travel:

Personal Vehicles lead both markets
→ USA: 88.9% (half is fuel costs)
→ China: 76.1% (40% goes to tolls)

Key Differences:
China spends 8x more on public road transport (18% vs 2.2%)
USA spends 2x more on air travel (7% vs 3.8%)
Train travel is low in both countries

Want deeper category spending insights across 300+ categories? Learn more at https://eu1.hubs.ly/H0qjb4j0

08/12/2025

The nations that comprise the Association of Southeast Asian Nations (ASEAN) are emerging as a powerful pillar of middle-class momentum. If the ASEAN region were a single economy, it would rank third globally in middle-class additions by 2035, adding 112 million people — just behind India (411 million) and China (163 million). This shift represents a critical opportunity to shape the future of inclusive economic growth.

Listen to Wolfgang Fengler speak on ASEAN's emerging middle class at the ASEAN Inclusive Growth Summit: https://eu1.hubs.ly/H0qd88H0

World Data Lab's CEO Wolfgang Fengler kicks off the ASEAN Inclusive Growth Summit with compelling data on the emerging middle class in ASEAN countries.