World Data Lab

World Data Lab Data scientists and experts producing relevant, personal, and actionable data: Creators of population We aim to make big data accessible to a wider audience.

Our goal is to make data relevant, personal, tangible, and actionable. We believe that it can play an important role in understanding the social and economic developments of our time. Our hope is that people from all walks of life, in all ages and across all countries will explore a new perspective of their own life and find their own place in the world of today and tomorrow. Want to know more about World Data Lab, the team behind population.io? Visit www.worlddata.io or contact us at hello@worlddata.io :)

In the US and some other developed countries, the poor no longer spend a higher share of their income on food than the r...
10/11/2025

In the US and some other developed countries, the poor no longer spend a higher share of their income on food than the rich.

This breaks from the historical pattern. The shift is driven by wealthy consumers opting for premium, higher-priced options.

It's a useful reminder that economic development doesn't always follow predictable paths. Spending patterns can invert as markets mature. World Data Lab tracks these changes across income segments, geographies, and consumer categories.

Learn more about our categories data https://eu1.hubs.ly/H0pt3hq0

World Consumer Outlook #8: Reaching the Next Billion Customers📅 November 20, 2025 | 🕒 9 AM EST / 3 PM CETThe world’s ne...
06/11/2025

World Consumer Outlook #8: Reaching the Next Billion Customers

📅 November 20, 2025 | 🕒 9 AM EST / 3 PM CET

The world’s next billion consumers are coming online, reshaping global spending patterns and creating unprecedented opportunities across industries.

Join us for the eighth edition of the World Consumer Outlook, where we’ll explore how this new wave of digital, connected consumers will redefine demand across sectors, from tech and streaming to high-growth emerging markets.

💡 What you’ll discover:

The categories and regions leading the next decade of consumption
How technology and timing are becoming new frontiers for global strategy
Insights to help businesses capture the next billion customers

🔗 Register now: https://eu1.hubs.ly/H0pr8Td0

Generation X is emerging as the most influential consumer group in the global marketAnalysis indicates that, despite its...
05/11/2025

Generation X is emerging as the most influential consumer group in the global market
Analysis indicates that, despite its smaller demographic size, the population between 45 and 60 years old concentrates the highest levels of spending and purchasing decisions, both for itself and for other generations.

Read the full story: https://eu1.hubs.ly/H0ppr510

Gen Z, Gen Beta, the wealthy, and the lower middle class will drive phone services spending growth through 2035. These s...
04/11/2025

Gen Z, Gen Beta, the wealthy, and the lower middle class will drive phone services spending growth through 2035.

These segments represent multiple opportunities that require different strategies.

World Data Lab provides forward-looking insights into how people around the world allocate their income toward communication services, tracking shifts by income level, generation, and region.

Explore our category spending data. https://eu1.hubs.ly/H0pmX1W0

‘Mobilizing for impact’: How Southeast Asia is rising togetherThe first ASEAN Inclusive Growth Summit shone a spotlight ...
04/11/2025

‘Mobilizing for impact’: How Southeast Asia is rising together

The first ASEAN Inclusive Growth Summit shone a spotlight on the region’s middle class and how to drive its economic growth so that everyone can benefit.

On the sidelines of the 2025 Association of Southeast Asian Nations (ASEAN) Summit last week in Kuala Lumpur, the Mastercard Center for Inclusive Growth held its inaugural ASEAN Inclusive Growth Summit, where the burgeoning middle class was hot topic, despite reports in the international press of impending stagnation or even decline. “It may rise a bit slower, but the momentum is still on for the global middle class and the Asian middle class to rise,” said Wolfgang Fengler, CEO of World Data Lab.

Read the full story: https://eu1.hubs.ly/H0pkQFN0

Reaching the Next Billion CustomersNovember 20, 2025 - 9:00 AM EST | 3 PM CET Online EventJoin us for the eighth edition...
02/11/2025

Reaching the Next Billion Customers
November 20, 2025 - 9:00 AM EST | 3 PM CET Online Event
Join us for the eighth edition of the World Consumer Outlook on November 20, 2025, where World Data Lab presents "Reaching the Next Billion Customers" a forward-looking discussion on the future of consumer spending. This session will explore how the next wave of global consumers will reshape spending trends, with special focus on technology-driven growth across emerging markets and frontier economies.

What will you discover in this session?
✓ Tech equipment and streaming trends driving the next decade of demand
✓ High-growth sectors and regions poised for unprecedented expansion
✓ Strategic insights for capturing emerging market opportunities

Register now: https://eu1.hubs.ly/H0phqGL0

Internship Applications Open November 12!The World Data Lab Internship Program is your opportunity to gain hands-on expe...
31/10/2025

Internship Applications Open November 12!

The World Data Lab Internship Program is your opportunity to gain hands-on experience in an international, fast-paced environment where you'll develop valuable skills and make real impact.
Program Details:

Open to Bachelor's, Master's, PhD students, and recent graduates
3-6 month internships (part-time or full-time)
Based in Vienna, Austria or Nairobi, Kenya
Interested?

Register now to receive an email when applications open: https://eu1.hubs.ly/H0pdtmp0

30/10/2025

Gen X is the "health" generation, shaping the future of care.
Our data reveals how shifting generations and growing demand across emerging markets are reshaping how the world invests in health.

Learn about our category https://eu1.hubs.ly/H0pdpr00 and generational https://worlddatalab.com/generations spending data.

28/10/2025

World Consumer Outlook #8 Reaching the Next Billion Customers

Join us on November 20, 2025, at 9:00 AM EST / 3:00 PM CET for the eighth edition of the World Consumer Outlook webinar.

This session will explore how the next wave of global consumers will reshape spending trends, with a spotlight on technology-driven growth across emerging and frontier markets.

💡 Discover:
✅ Tech equipment and streaming trends driving the next decade of demand
✅ High-growth regions and sectors poised for expansion
✅ Strategic insights for capturing opportunities among the next billion consumers

🎙️ Hosted by World Data Lab, this is your guide to understanding where and how the next generation of spending power will rise.

🔗 Register now → https://eu1.hubs.ly/H0pblWj0

🎧 New Episode of Data Talks Don’t Underestimate AfricaIn this episode, Data Talks host Wolfgang Fengler speaks with Mic...
27/10/2025

🎧 New Episode of Data Talks Don’t Underestimate Africa

In this episode, Data Talks host Wolfgang Fengler speaks with Michael Joseph, the former CEO of Safaricom and Chairman of Kenya Airways, about how bold leadership, intuition, and data transformed Kenya’s digital landscape.

From being “sent to fail” to building one of Africa’s most successful companies, Michael shares the story behind Safaricom’s rise, the power of serving consumers at the base of the pyramid, and why his message remains clear: never underestimate Africa.

💡 A masterclass in leadership, innovation, and resilience and a reminder that data, when guided by human insight, can change entire nations.

🎙️ Listen now → https://eu1.hubs.ly/H0p8y4_0 or
https://eu1.hubs.ly/H0p8xqd0

10 Years of World Data Lab: From a TED Talk Idea to a Global Data PowerhouseWe recently sat down with our CEO Wolfgang F...
27/10/2025

10 Years of World Data Lab: From a TED Talk Idea to a Global Data Powerhouse

We recently sat down with our CEO Wolfgang Fengler to reflect on World Data Lab’s first decade, and what’s next for the world of forward-looking data.

“What began as a hobby after a 2014 TED talk evolved into an NGO, a global data company, and now a trusted partner to both public and private sector leaders.”

From the Poverty Clock and Hunger Clock, to our flagship platform World Data Pro (soon to become World Data Intelligence), our mission has remained clear:
to make good data accessible to everyone.

🔹 Over the past decade, WDL has partnered with global leaders like L’Oréal, Mastercard, and NielsenIQ
🔹 Reached middle-class dominance worldwide, over 50% of the global population
🔹 And built the world’s most consistent view of how people live, spend, and grow

Looking ahead, Wolfgang shares that World Data Lab aims to be “the authority on forward-looking economic and consumer data” making complex insights simple, trustworthy, and democratized.

👉 Explore the full conversation with Wolfgang and discover how we’re shaping the next decade of data. https://eu1.hubs.ly/H0p0QG80.

World Consumer Outlook #8: Reaching the Next Billion CustomersNovember 20, 2025 | 3 PM CET / 9 AM ESTJoin World Data La...
27/10/2025

World Consumer Outlook #8: Reaching the Next Billion Customers
November 20, 2025 | 3 PM CET / 9 AM EST

Join World Data Lab for the latest edition of the World Consumer Outlook, where we’ll explore:
💰 Which regions are driving the next wave of consumption growth
📊 How generational and income dynamics are shifting global spending
🌐 What these trends mean for businesses and policymakers planning for 2026 and beyond

🔗 Register now: https://eu1.hubs.ly/H0p6JvV0

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