21/10/2025
When I trained to become a psychologist, I spent 6 years mastering my craft.
I learned everything about the brain, emotions, behaviour… but nothing about marketing my business.
Pretty bizarre, right? Marketing is literally based on the psychology of human decision-making - yet it wasn’t even mentioned once.
When I launched my private practice during COVID, I quickly realised that being skilled at what I do wasn’t enough. Having decades of experience wasn't enough.
I had to learn how to market my services, to get over the fear of putting myself "out there" and being seen, in order to reach the right clients, and show up confidently.
Now, part of my mission is helping other business owners do the same - building the confidence to put themselves and their expertise out into the world so they make the impact they dream of, while being paid what they deserve.
💡 Question for you: What skill are you amazing at … but aren’t marketing properly yet? What needs to change so that you can reach and therefore help more people?