18/12/2025
Too late for click and collect? I got you.
Busy shopping centres are high sensory environments. Noise, bright lights, crowds and time pressure all place load on the nervous system.
Research shows that when multiple sensory inputs stack up, stress increases and decision-making capacity decreases.
If you feel rushed, irritable, panicky, or desperate to leave, your nervous system is doing exactly what it is designed to do. This is not weakness or poor coping. It is sensory overwhelm.
As an Occupational Therapist with a passion for sensory regulation, I support parents to understand what’s happening in their bodies and to use small, practical strategies to get through challenging environments with more capacity and less overwhelm.
Share this post with someone who’s about to hit the shops!
Michelle 🌿
Paediatric + Parent Support OT
References:
Doucé, L. (2020) ‘Sensory overload in a shopping environment: Not every cue is equal’, Journal of Retailing and Consumer Services, 57, 102165.
Eroglu, S.A., Machleit, K.A. and Davis, L.M. (2005) ‘Perceived retail crowding and shopping satisfaction: The role of shopping values’, Journal of Retailing, 81(4), pp. 311–322.
Spence, C., Puccinelli, N.M., Grewal, D. and Roggeveen, A.L. (2014) ‘Store atmospherics: A multisensory perspective’, Psychology & Marketing, 31(7), pp. 472–488.
Tran, V.D. (2020) ‘Assessing the relationship between perceived crowding, excitement, stress, satisfaction, and impulse purchase’, Journal of Retailing and Consumer Services, 57, 102185.