The Hypno Coach

11/12/2025

"Insanity is doing the same thing over and over and expecting different results"

Read my article about using consistent persistence to make a difference in your business.

https://open.substack.com/pub/hypnotherapistsbusinesspulse/p/insanity-is-doing-the-same-thing?r=1eufvm&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

“Insanity is doing the same thing over and over and expecting different results.”

11/12/2025

It's time for another Weekend Challenge

Review Request Ping

Write a friendly 2-sentence message asking a happy client for a review (and where to leave it). Keep it warm, specific, and easy to act on.

Share your two sentences in the comments.

How to:
Start with gratitude + specific win (“So glad your cravings eased today”).
Ask for a short review and include the exact place/link/email (Google, Facebook, email).
Optional: add a prompt (“what changed, how you felt, would you recommend?”).

Copy/paste template:
“Thanks again for today—so pleased to see [specific win]. If you’re comfortable, a short [Google/Facebook] review here would really help others find support: [link].”

Examples:

Anxiety Relief (Facebook)
“Great work settling your nerves with the 3-minute reset. Would you mind leaving a quick Facebook review about your experience? It really helps people find the right support: [link].”

Public Speaking Confidence (Google)
“You delivered that practice opener with real calm and clarity. If you’re happy to, a brief Google review here would mean a lot: [link].”

Weight Management (Website testimonials)
“Loved your wins this week—especially the mindful evening routine. If you’re willing, share two lines for my testimonials page here: [email] (what changed + would you recommend?).”

General Follow-Up (SMS-friendly for Google review)
“So glad today helped. If it feels right, could you leave a short review here? It really helps others take the first step: [link].”

Have fun!
Ernest

11/12/2025

Does consistent persistence lead to a successful business?

You decide if its the Secret to a Successful Business.

Read the article here: https://open.substack.com/pub/hypnotherapistsbusinesspulse/p/the-secret-to-a-successful-business?r=1eufvm&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

You decide. Does consistent persistence lead to a successful business?

08/12/2025

I don't know HOW to do that.

How often has this held you back,
even stopped you.

In this article I explore a simple approach to deal with the "How?".

https://open.substack.com/pub/hypnotherapistsbusinesspulse/p/ive-got-a-plan-what-to-do-but-i-dont?r=1eufvm&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

That question that leads to procrastination, How.

04/12/2025

It's time for another Weekend Challenge

Future-Pace Postcard

Write a tiny “postcard from the future” to your client, two short lines describing life after working with you. Use second person (“you…”) and vivid, concrete outcomes.

Share in the comments

How to
Pick one service (quit smoking, anxiety, etc.).
Imagine it’s 30 days later.
Write 2 lines: a sensory snapshot + a tangible win.

Template:
“You [sensory snapshot of the new normal].
You [specific result/behavior that proves the change].”

Examples:

Quit Smoking
“You wake up breathing easy, coffee tastes amazing.
You pass the old trigger spot and smile, still smoke-free.”

Anxiety Relief
“You feel steady getting out of bed.
You use your 3-minute reset and sail through the workday.”

Public Speaking Confidence
“You step on stage with calm shoulders and clear voice.
You deliver your opener smoothly and enjoy the applause.”


Have fun!
Ernest

03/12/2025

If you’ve repeated the same task more than twice…
your business is quietly telling you: “Automate me.”

Today’s Action #14 shows how one tiny automation — a simple reply, a calendar confirmation, a saved template — can save hours, reduce stress, and make your business feel lighter almost instantly.

No tech overwhelm.
No complicated systems.
Just one small change that pays you back every week.

👉 Read the full post here: “Automate One Repetitive Task”
https://open.substack.com/pub/hypnotherapistsbusinesspulse/p/action-14-automate-one-repetitive?r=1eufvm&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Small automations = big peace of mind.

Let Your Business Work for You (Just a Little Bit)

30/11/2025

Most hypnotherapists lose clients not because their marketing is bad…
but because their follow-up is non-existent.

Today’s Action #11 shows the simplest way to increase bookings — without posting, promoting, or spending a cent. Just a calm, caring 3-step follow-up process that turns forgotten enquiries into actual clients.

If you’ve ever thought “I don’t want to bother them,”
this one will shift everything.

👉 Read the full post here: “Create Your Simple Follow-Up Process”
https://open.substack.com/pub/hypnotherapistsbusinesspulse/p/action-11-create-your-simple-follow?r=1eufvm&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

A few gentle nudges can change your whole week.

The Easiest Way to Get More Clients (Without Marketing)

27/11/2025

It's time for another Weekend Challenge


Boundary Builder Micro-Policy

Write one friendly sentence that sets a clear practice boundary (e.g., rescheduling, payments, lateness, cancellations, communication). It should be easy to read aloud and simple to paste on your website, booking page, or email.

Share in the comments.

How to
Pick one hot spot (late arrivals, cancellations, refunds, messaging, homework, scope).
Start with a warm tone (“To keep things smooth…”, “So I can give you my best…”)
State the policy in plain English + the next step if it applies.

Template:
“To [benefit], [policy in one sentence]. If needed, [what happens/next step].”

Examples:

Rescheduling
“To keep sessions available for everyone, please reschedule 24+ hours ahead; late changes may forfeit the session.”

Late Arrivals
“If you’re running late, message me—we’ll still finish on time so the next client isn’t delayed.”

Cancellations
“Cancellations inside 24 hours are considered a used session; if you’re unwell, we can switch to Zoom.”

Payment
“Session fees are paid at booking to secure your time; receipts are emailed automatically.”

Refunds for Programs
“For multi-session programs, unused sessions aren’t refunded but can be transferred to another service within 60 days.”

Communication Window
“Between sessions I reply to messages Mon–Fri within 24 hours; urgent matters should be directed to your GP/emergency services.”


Have fun!
Ernest

26/11/2025

If marketing feels like spinning plates… you’re not imagining it.
Most hypnotherapists try to be everywhere — and end up exhausted, inconsistent, and invisible.
Today’s Action #9 cuts through all that noise.

You don’t need seven marketing channels.
You need one — the right one — and consistent energy behind it.

Whether it’s Google, your website, referrals, or your email list… choosing your #1 channel for the next 90 days can transform your client flow faster than anything else.

👉 Read the full post here:
https://open.substack.com/pub/hypnotherapistsbusinesspulse/p/action-9-choose-your-1-marketing?r=1eufvm&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Your focus today = your clients tomorrow.

Let’s strengthen your Business Pulse. 💙

Stop Doing Everything. Start Doing One Thing until That Works.

23/11/2025

Most hypnotherapists say they “want more clients”…
but more isn’t a goal — it’s a fog.

In today’s Action #6 of The Hypnotherapist's Consistency Jumpstart, we dig into the one simple number that instantly boosts consistency, clarity, and momentum in your business.

If you’ve ever felt stuck, floating, or unsure what you’re building… this one will land hard (in a good way).
Set your weekly client goal — and watch your business shift from guessing to growing.

👉 Read the full post here:
https://open.substack.com/pub/hypnotherapistsbusinesspulse/p/action-6-choose-your-weekly-client?r=1eufvm&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

(It only takes a few minutes, but the clarity lasts a long time.)

Let’s strengthen your Business Pulse. 💙

Your Business Needs a Target (Even a Simple One)

20/11/2025

It's time for another Weekend Challenge


Lead-Magnet Name Sprint

In 5–10 minutes, brainstorm three punchy titles for a simple one-page guide or checklist tied to your niche. Aim for clear benefit + curiosity.

Share in the comments.

How to
1. Pick a topic (e.g., quit smoking cravings).
2. Choose a name pattern:
Outcome + Speed (“…in 5 Minutes”),
List (“7 Ways to…”),
Tool (“Pocket…”, “Cheat Sheet”),
or Framework (“The 3-Step…”).
3. Draft 3 titles (≤12 words each). Make the win obvious.

Examples by niche

Quit Smoking
Craving Control Pocket Guide
90-Second Urge Reset: The 3-Step Method
Smoke-Free First Week Checklist

Anxiety Relief
Calm in 3 Minutes: A Quick Start Guide
The Everyday Anxiety De-Escalator (5 Micro-Tools)
Ground-And-Go: On-Demand Calm Cheat Sheet

Public Speaking Confidence
Stage Calm Starter Pack (Before/During/After)
7 Lines to Open Any Talk
Speaker’s Nerves Reset: 2-Minute Routine


Have fun!
Ernest

18/11/2025

For the hypnotherapist who feels stuck…

You have a gift. You help people create profound change every day.
But if you’re a self-employed hypnotherapist in Australia, New Zealand, or the UK… you probably know this feeling:

👉 “I’m working hard… but nothing is really moving.”

You’re told you need to be consistent.
But… how do you stay consistent when you don’t have clarity on what actually works?

And without clarity, how can you feel confident in your business?

It becomes a loop:
Clarity drops → confidence dips → consistency disappears.
And you’re stuck in analysis paralysis instead of growth.

Here’s the truth:
Running a hypnotherapy practice isn’t complex — you just need a clear plan you can actually follow.
That’s what leads to predictable growth.

Imagine waking up next Monday knowing exactly what to do to attract new clients.
Imagine having 80% of your admin handled automatically so you can focus on the work you love.

That’s what we build together inside my 12-Month Business Simplification Program — a hands-on, done-with-you mentorship that gives you:

✅ A simple daily/weekly/monthly framework
✅ A client-attracting website & Google presence
✅ A booking system that automates consultations, reminders & payments
✅ Step-by-step support, group coaching + 1:1 guidance

Here’s what real hypnotherapists say:
🎥 Kathryn — “Things have gone crazy booking-wise… booked out weeks ahead.”
https://vimeo.com/1057195141/bb479c2aac
🎥 Rebecca — https://vimeo.com/1057194915/eda95d9aa2
🎥 Shona — https://vimeo.com/1057194933/235a9d7a82

Onboarding is open now — limited spots so I can provide personalised support.

If you’re tired of feeling stuck and want clarity, confidence, and consistency…

Let’s have a no-pressure chat and explore whether this is right for you.
👉 Book a Call to Explore the Program
https://callwithernest.apptoto.com/
(or message me privately)

Your future clients are waiting.
— Ernest