The Hypno Coach

The Hypno Coach Experienced Hypnotherapist. Consultant & Trainer - Anxiety, Gambling & Smoking. It's no secret that practice makes perfect.

ABNLP Certified Practitioner of NLP
TLTA Certified Practitioner of Time Line Therapy
ASA Hypnotherapy Certificate
ICHP Hypnotherapy & Psychotherapy Our hypnotherapy in Adelaide offers an alternative and effective treatment for a variety of disorders and concerns. Whether you are struggling with anxiety, anger management, depression, fear, or you simply want help to beat your smoking, gambling addiction or weight loss. Our professional Adelaide hypnotherapist and psychotherapist can be of assistance. It's a well known fact that successful athletes practice visualisation in their attempts to better themselves and beat their competition. Visualising themselves every step of the way from the moment the start is given to that moment they cross the finish line, before anyone else. Each step, each breath, each movement is visualised, like watching a movie of themselves, so that their body & mind knows what to do. Hypno coaching is taking visualisation to a higher level where you 'experience' achieving your goal, in a way that it 'is' real. By doing this, you are able to build a new 'memory' of that experience, achieving your goal, including the journey and that very important moment of realisation "I have done it" with all your senses. Utilising the amazing power of the minds memory and that desire of repeating the experience of that ultimate moment of success. How can you fail if you have the powerful pull of desire and know that you have done it before successfully. Hypno coaching can be applied to life and business alike as we overcome obstacles both within and your environment and achieve clear objectives and goals.

02/04/2026

Celebrating my 14th year on Facebook. Thank you for your continuing support. I could never have made it without you. 🙏🤗🎉

01/04/2026

She had a slow month.

So she rebuilt her entire website.

Changed her niche.

Started fresh on a new platform.

Six months later — same quiet phone.

Starting over didn't solve the problem.

It just gave the problem a new address.

Most of the time, the thing that isn't working is ninety percent of the way there. It just needs one small adjustment based on what the data is telling you.

Before you replace anything in your business, ask one question first.

What do the numbers say actually needs fixing?

The answer is almost always smaller — and more fixable — than starting over.

New article this week 👇

https://open.substack.com/pub/hypnotherapistsbusinesspulse/p/why-optimisation-beats-starting-over?r=1eufvm&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

01/04/2026

Here's an uncomfortable question. Do you actually know what's happening in your business right now — or does it just feel like it's going okay?

In this episode I walk through two numbers every self-employed hypnotherapist should be tracking — and what you genuinely cannot know without them.

One is about your marketing. One is about your income. Both matter more than most people realise.

31/03/2026

Thirty likes on a post.

A growing follower count.

Consistent engagement every week.

And yet... no new enquiries.

Sound familiar?

There are two types of numbers in your business.
Noise numbers — likes, followers, impressions — feel important because they move. They're designed to feel that way.

Signal numbers — enquiries, conversions, where your clients actually came from — are quieter. But they're the only ones your business runs on.

The question to ask about any number you're watching is simple.

Does this move closer to a client sitting across from me in my therapy room?

If yes — it's a signal. Watch it.
If no — it's noise.

New article this week 👇

https://open.substack.com/pub/hypnotherapistsbusinesspulse/p/the-difference-between-data-and-noise?r=1eufvm&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Before you open a single dashboard.Before you sign up for any tracking software.Before you do anything else.There are th...
30/03/2026

Before you open a single dashboard.

Before you sign up for any tracking software.

Before you do anything else.

There are three questions your hypnotherapy business should be able to answer right now.
1. How many enquiries did I get this month?
2. How many became clients?
3. Where did they come from?

That's it. No tools needed. A notepad and a pen is enough to start.

Because the habit matters more than the tool. Every time.

New article this week 👇
https://open.substack.com/pub/hypnotherapistsbusinesspulse/p/what-to-measure-first-before-tools?r=1eufvm&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Three questions every hypnotherapy practice should be able to answer. Right now.

She was convinced she needed a new website.I asked one question first."Can I look at your data?"Turns out her website wa...
29/03/2026

She was convinced she needed a new website.

I asked one question first.

"Can I look at your data?"

Turns out her website was showing up in Google just fine.

People just weren't clicking — because the description underneath her link gave them no reason to.

One small fix. No new website. No designer bill.

Just the right information, in the right place.

That's what measuring does. It shows you the actual problem — before you spend time and money solving the wrong one.

New article this week 👇
https://open.substack.com/pub/hypnotherapistsbusinesspulse/p/guessing-is-the-most-expensive-strategy?r=1eufvm&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Most "bad marketing" isn't bad. It's just unmeasured.

27/03/2026

It's time for another Weekend Challenge 🎉

Give Google Something to Work With.

This week we talked about being found — about the fact that Google wants to send you clients, but it needs something to work with first.

So this weekend, your challenge is simple.

Open your Google Business Profile and update one thing.
Just one. That's it.

How to:

1: Search yourself first — Make sure you're logged into the Google account linked to your Google Business Profile, then search your name + "hypnotherapist" + your town. What comes up? What does a potential client actually see? (This alone is worth doing.)
2. Pick your one thing — Choose whichever fits where you are right now:
- No profile yet? Set one up. It takes about 15 minutes and it's free.
- Profile exists but hasn't been touched in a while? Add a fresh photo or two — your therapy room, your front door, even just a friendly photo of you.
- Profile looks okay? Write a Google post. (Yes, Google lets you post updates — most hypnotherapists never use this. It takes five minutes.)
- Want to go further? Check your phone number, website link, and opening hours are all correct.
3. Post in the comments — Tell us what you found when you searched yourself, and what one thing you updated.

Template:
"When I searched for myself, I found _____. So this weekend I _____."

Examples:

Nothing showed up
"When I searched for myself, I found nothing. So this weekend I set up my Google Business Profile for the first time."

Outdated info
"When I searched for myself, I found my old phone number was still listed. So this weekend I updated my contact details."

Missing photos
"When I searched for myself, I found my profile had no photos at all. So this weekend I added three."

Have fun!
Ernest

25/03/2026

There's a big difference between asking AI for an answer... and building a process that actually thinks.

This week's Business Pulse is a real example of what that looks like — and why it matters for getting your hypnotherapy practice found locally on Google.

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Adelaide, SA
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+61427218092

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Hypnotherapy in Adelaide

Our hypnotherapy in Adelaide offers an alternative and effective treatment for a variety of disorders and concerns. Whether you are struggling with anxiety, anger management, depression, fear, or you simply want help to beat your smoking or gambling addiction. Our professional Adelaide Hypnotherapist can be of assistance. It's a well known fact that successful athletes practice visualisation in their attempts to better themselves and beat their competition. Visualising themselves every step of the way from the moment the start is given to that moment they cross the finish line, before anyone else. Each step, each breath, each movement is visualised, like watching a movie of themselves, so that their body & mind knows what to do. Hypno Coaching is taking visualisation to a higher level where you 'experience' achieving your goal, in a way that it 'is' real. By doing this, you are able to build a new 'memory' of that experience, achieving your goal, including the journey and that very important moment of realisation "I have done it" with all your senses. Utilising the amazing power of the minds memory and that desire of repeating the experience of that ultimate moment of success. It's no secret that practice makes perfect. How can you fail if you have the powerful pull of desire and know that you have done it before successfully. Hypno coaching can be applied to life and business alike as we overcome obstacles both within and your environment and achieve clear objectives and goals.