The Hypno Coach

23/02/2026

The Real Reason Market Leaders Disappear
The danger isn’t competition. It’s standing still while the market moves.

Read the article here: https://open.substack.com/pub/hypnotherapistsbusinesspulse/p/the-real-reason-market-leaders-disappear?r=1eufvm&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

The danger isn’t competition. It’s standing still while the market moves.

22/02/2026

The Hypno Hustler of the Year

Interrupting the normal program.
This week I’m stepping slightly outside the usual flow of articles here on The Hypnotherapists Business Pulse.

Read the article here: https://open.substack.com/pub/hypnotherapistsbusinesspulse/p/the-hypno-hustler-of-the-year?r=1eufvm&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Interrupting the normal program.

20/02/2026

It’s time for another Weekend Challenge

The Protected Owner Block
If it’s not in your calendar, it’s not part of your business.
This weekend, we’re turning that idea into structure.

Your Challenge
Schedule your weekly Owner Time block of minimum 30 minutes.
Then write a 2-line commitment you’ll use to protect it.
Share yours in the comments if you like.

How to:
Line 1: Declare when your owner block happens.
Day + time. Make it specific.
Line 2: State what this block is for (and what it is not for).
Keep it simple and clear.

Template
“My Owner Time is every [day] at [time].
This time is for reviewing and steering the business — not client work or admin.”


Examples

Simple Weekly Block
“My Owner Time is every Tuesday at 9:00am.
This time is for reviewing enquiries and making one small decision.”

Evening Version
“My Owner Time is every Thursday at 6:30pm.
This time is for direction, not delivery.”

Friday Reset
“My Owner Time is every Friday at 12:00pm.
This time is for observing patterns and adjusting calmly.”

Short & Direct
“My Owner Time is every Monday at 8:30am.
This block is non-negotiable unless rescheduled the same week.”

Have fun!
Ernest

18/02/2026

"If It’s Not in Your Calendar, It’s Not Part of Your Business"
and why intention alone will never build stability

Read the article and others https://hypnotherapistsbusinesspulse.substack.com/p/if-its-not-in-your-calendar-its-not?r=1eufvm

16/02/2026

If It’s Not in Your Calendar, It’s Not Part of Your Business
Why intention alone will never build stability.

Read the full article here: https://open.substack.com/pub/hypnotherapistsbusinesspulse/p/if-its-not-in-your-calendar-its-not?r=1eufvm&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Why intention alone will never build stability

12/02/2026

It’s time for another Weekend Challenge

The Consistency Snapshot

This weekend’s challenge is about noticing what’s already quietly working in your business — and doing one tiny thing to not accidentally break it.

No analysis.
No fixing.
No new ideas.
Just owner awareness.

Write a 2-line owner snapshot you’ll use to reinforce what’s already contributing to client flow and choose one small action to support consistency.

Share yours in the comments.

How to:
Line 1: Notice what’s already working (even a little).
Something that has been quietly bringing enquiries, bookings, or momentum.
Line 2: Choose one tiny action to keep it steady this week.
Not growth.
Not optimisation.
Just protection.

Template
“I notice that [what’s been quietly contributing to enquiries or bookings].
This week, I’ll [one small action] to keep it consistent.”

Examples:

Google Business Profile
“I notice that most recent enquiries came via Google.
This week, I’ll respond promptly and post one simple update.”

Referrals
“I notice that word-of-mouth continues to bring the right clients.
This week, I’ll write a follow up email for past clients and reconnect.”

Website
“I notice that people are visiting the site but enquiries are occasional.
This week, I’ll review the main call-to-action for clarity.”


Have fun.
— Ernest

10/02/2026

"Why Growth Is the Wrong Goal (At First)"
And why consistency changes everything

Read the article and others here: https://hypnotherapistsbusinesspulse.substack.com/p/why-growth-is-the-wrong-goal-at-first

08/02/2026

Why Growth Is the Wrong Goal (At First)
And why consistency changes everything

Read the article here: https://open.substack.com/pub/hypnotherapistsbusinesspulse/p/why-growth-is-the-wrong-goal-at-first?r=1eufvm&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

07/02/2026

It's time for another Weekend Challenge


Step into Owner Mode — 15-Minute Observation

A zero-pressure, 15-minute check-in where you look at your practice as the owner, not the operator. No fixing. No admin. Just noticing—and writing one clear sentence.

Share what you noticed in the comments.

How to:
1) Set a 15-minute timer.
2) Open one view only (inbox, bookings, enquiries, revenue snapshot, marketing channel stats—pick one).
3) Observe, don’t act. Glance, notice patterns, breathe.
4) Ask yourself: “What’s one small thing that would make this calmer?”
5) Stop when the timer ends.
6) Write a single sentence:
“The one thing I noticed as the owner was…”

The only rule:
When time’s up, stop.
Awareness is the win—not output.

Examples (what “owner noticing” can look like)

Quit Smoking niche
“The one thing I noticed as the owner was most enquiries mention ‘after coffee’—my copy should call that out.”
“The one thing I noticed as the owner was referrals spike after follow-up calls—keep those.”

Anxiety Relief
“The one thing I noticed as the owner was midweek bookings fill first—publish calm content on Tuesdays.”
“The one thing I noticed as the owner was clients love the 3-minute reset—feature it on the homepage.”

Public Speaking Confidence
“The one thing I noticed as the owner was speakers book 10–14 days before events—promote ‘last-mile rehearsal’ slots.”
“The one thing I noticed as the owner was videos with opener tips get saved more—make a 60-sec series.”


Have fun!
Ernest

05/02/2026

The Shift That Changes Everything
From trying to become many experts to being one consistent business owner

Read the article here https://hypnotherapistsbusinesspulse.substack.com/p/the-shift-that-changes-everything?r=1eufvm

01/02/2026

You don’t need to become a marketing expert.
Or a tech expert.
Or a systems expert.
You need to be one consistent business owner.

I wrote about that shift in today’s post — and why it changes everything.

https://open.substack.com/pub/hypnotherapistsbusinesspulse/p/the-shift-that-changes-everything?r=1eufvm&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

30/01/2026

It's time for another Weekend Challenge

Price Confidence One-Liner

Write one calm sentence that explains your price and the value included. It should feel reassuring, specific, and easy to say on calls or paste in your emails.

Post your Price Confidence One-Liner in the comments.

How to:
Start with the result/structure (“focused session + follow-up”).
State the price (or “my fee”) confidently—no apologies.
Add a value anchor (custom audio, check-in, clear plan).

Template:
“My fee is [price] and includes [what’s included], so you have [benefit/result].”

Examples:

Quit Smoking
“My fee is $X and includes one focused cessation session, a custom urge-reset audio, and a 7-day check-in so the change sticks.”
“The program is $X: session, craving-control tools, and follow-up—designed to help you quit confidently.”

Anxiety Relief
“My fee is $X and covers a calm-on-demand session, a 3-minute daily reset, and messaging support for 5 days to lock it in.”
“It’s $X for today’s session plus a personalised practice plan, so you know exactly what to do between appointments.”

Public Speaking Confidence
“It’s $X and includes rehearsal hypnosis, your opener coached to camera, and a day-of pep note for steady delivery.”
“My fee is $X—session, warm-up checklist, and a short follow-up call so you’re stage-ready.”


Have fun!
Ernest