The Hypno Coach

22/01/2026

It's time for another Weekend Challenge

Offer Stack Sticky Note

Jot three bullets on a sticky note:
1) your core offer,
2) one bonus,
3) a simple risk-reducer (follow-up, guarantee, trial).

The goal: make your value crystal-clear at a glance.

Share in the comments.

How to
1) Core Offer = What they get (specific outcome).
2) Bonus = Sweetener (tool, template, audio, checklist).
3) Risk-Reducer = Safety net (follow-up/check-in/clear refund policy).

Examples

Quit Smoking
Core: One focused cessation session (protocol + craving control).
Bonus: Custom “urge reset” audio.
Risk-Reducer: 7-day follow-up check-in.

Anxiety Relief
Core: Calm-on-demand starter session.
Bonus: 3-minute daily reset guide (PDF).
Risk-Reducer: Messaging support for 5 days.

Weight Management / Emotional Eating
Core: Habit-swap session (identify triggers + swaps).
Bonus: Snack swap cheat sheet.
Risk-Reducer: Progress check in 1 week.

Have fun!
Ernest

21/01/2026

When “More Marketing” Isn’t the Answer

Read why optimisation beats adding another channel:

https://open.substack.com/pub/hypnotherapistsbusinesspulse/p/when-more-marketing-isnt-the-answer?r=1eufvm&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

20/01/2026

Consistency Before Growth

Read why a steady client flow matters more than scaling faster here:

https://open.substack.com/pub/hypnotherapistsbusinesspulse/p/consistency-before-growth?r=1eufvm&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

18/01/2026

The Hidden Cost of Standing Still
Why imperfect action quietly outperforms perfect hesitation

Read the article here:
https://open.substack.com/pub/hypnotherapistsbusinesspulse/p/the-hidden-cost-of-standing-still?r=1eufvm&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

15/01/2026

It's time for another Weekend Challenge

Warm vs Expert

Write two tiny bios (about 25 words each) for the same offer:
a Warm version (friendly, empathetic, human), and
an Expert version (credentials, method, outcomes).

Share both in the comments.

How to
1) Pick one service.
2) Draft Warm: feelings + support.
3) Draft Expert: proof + process + result.

Copy/paste mini-template
Warm (≈25 words): “I help [who] [feel/do] [benefit] with gentle, practical hypnosis. [Tone word], [tone word], and tailored to you.”
Expert (≈25 words): “Clinical hypnotherapist [credential/years], using [method/framework] to help [who] achieve [measurable outcome]. Sessions include [assets/follow-up].”

Examples:

Quit Smoking
Warm: “I help busy people feel proud, breathe easier, and quit for good—gentle, practical hypnosis and tools you can use anywhere.”
Expert: “Clinical hypnotherapist (10+ years). Structured smoking-cessation protocol with follow-ups and a custom track; clients gain craving control and measurable smoke-free streaks.”

Anxiety Relief
Warm: “I guide anxious minds back to steady—simple, kind hypnosis and tiny daily resets that fit real life.”
Expert: “Evidence-informed hypnosis plus breathing and cognitive cues; clear session goals, progress checks, and a 3-minute home practice for sustained calm.”

Public Speaking Confidence
Warm: “Stage nerves? I help you speak with calm, clarity, and credibility—supportive coaching meets focused hypnosis.”
Expert: “Speaker-confidence protocol: rehearsal hypnosis, breath pacing, and future-pacing drills; measurable improvements in opener delivery and voice steadiness.”

Have fun!
Ernest

11/01/2026

How Big Is This Marketing Channel, Really?
A practical way to measure reach before you invest your time

https://open.substack.com/pub/hypnotherapistsbusinesspulse/p/how-big-is-this-marketing-channel?r=1eufvm&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

09/01/2026

It's time for another Weekend Challenge

PAR Micro-Copy — quick challenge

Write three short lines using P-A-R:
Problem: Name the client’s pain in plain English.
Agitate: One empathetic line that shows why it’s hard.
Relieve: Your simple solution or next step.

How to
Pick one service (quit smoking, anxiety, etc.).
Draft 1 short sentence per step (≤12 words each).
Share in the comments.

Copy/paste template
Problem: …
Agitate: …
Relieve: …

Examples:

Quit Smoking
Problem: Cravings hit after meals.
Agitate: Willpower fades; routines pull you back.
Relieve: One focused session + 90-second urge reset.

Anxiety Relief
Problem: Your mind races at work.
Agitate: Focus slips; tension spikes by afternoon.
Relieve: Calm-on-demand tools in a single session.

IBS / Mind–Gut
Problem: Meals trigger discomfort.
Agitate: You brace before every bite.
Relieve: Gut-calm hypnosis and paced breathing.

Fears & Phobias (flying)
Problem: Takeoff terrifies you.
Agitate: Trips start with dread, not excitement.
Relieve: Step-by-step flight-calm session.

Have fun!
Ernest

01/01/2026

It's time for another Weekend Challenge

The Anchor Naming Lab

Create a memorable name for your go-to calm/confidence anchor and write a one-line cue so clients remember how to use it anywhere.

Post your Anchor in the comments.

How to:
Pick the anchor type (breath, touch, word, visual).
Give it a simple, sticky name.
Write one sentence: when to use it + how to do it.

Template:
Name: ___
Cue (one line): “When ___, ___ + ___.”

Examples:

General Calm
Pocket Calm — “When stress rises, press thumb–forefinger, exhale slowly, whisper ‘soften.’”
Wave Rider — “When urges crest, breathe out longer than in and count to five.”

Quit Smoking
Clean Breath — “After coffee, take three slow exhales and sip water before moving.”
Grip & Release — “Hands on wheel, squeeze–release twice, say ‘steady now’ before driving.”

Anxiety Relief
Ground Light — “In crowds, press feet down, notice three sounds, slow exhale.”
Reset Three — “Jaw, shoulders, belly—relax each on an out-breath.”

Public Speaking
Mic Calm — “Before you start, inhale, smile gently, exhale, speak your first line.”
Steady Stance — “Plant feet, soften knees, breathe out, then lift your gaze.”

Have fun!
Ernest

31/12/2025

Happy New Year.

No rush. No pressure.

Just a fresh page and a steady way forward.

May this year bring you clarity in your decisions,
confidence in your direction,
and the consistency to do what truly matters.

Here’s to a flourishing year ahead — one thoughtful step at a time.
— Ernest

30/12/2025

As the year closes, I want to pause for a moment.

Not to rush into goals or promises — but to acknowledge the work you’ve already done.

Running a self-employed hypnotherapy practice takes more than skill.
It takes resilience on the quiet days.
Reflection when things don’t go to plan.
And the willingness to keep showing up — even when no one’s clapping.

If this year taught you anything, let it be this:
You don’t need to do more.
You need to do what matters — more consistently.

As we step into the new year, I’m wishing you:
• clarity over noise
• confidence in your decisions
• steady progress you can actually sustain

Thank you for being here, for reading, and for doing the work — both with your clients and in your business.

Here’s to a calm, focused, quietly powerful year ahead.
— Ernest

29/12/2025

Resilience gets praised.
Reflection gets ignored.

Yet one without the other quietly breaks a lot of self-employed businesses.

In this article, I unpack why pushing through isn’t enough — and how reflection turns experience into confidence instead of burnout.

Especially important reading for self-employed hypnotherapists.
👇
https://open.substack.com/pub/hypnotherapistsbusinesspulse/p/resilience-without-reflection-is?r=1eufvm&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

(And Reflection Without Resilience Goes Nowhere)

28/12/2025

When I say business is about numbers, I don’t mean spreadsheets or maths.

I mean awareness.

This article shares the five numbers worth paying attention to in 2026 — and why they make business calmer, not harder.

https://open.substack.com/pub/hypnotherapistsbusinesspulse/p/the-top-5-numbers-to-focus-on-in?r=1eufvm&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true