18/11/2025
To make a a claim as bold as saying that a type of shoes reduces fracture risk is a HUGE CALL.
For reference the research shows resistance exercise most likely improves bone density but struggles to then make the next leap to that then reducing fracture risk, citing the need for thousands of study participants over tens of years to know if that’s true with some degree of certainty.
Of course footwear companies are not subject to the same level of scrutiny as medical journals, and also, not to the same level as healthcare professionals - we aren’t allowed to use patient testimonials in our marketing .
There’s a reason we have never shared anything related to whether our individual clients see bone density improvements or not - that’s for the research to show, as individual stories / anecdotes are not reliable.
Dislike ads that prey on vulnerable people with health conditions 😡
Ps I cannot find a single paper linking barefoot shoes to bone health other than in the context of runners and stress fractures & minimalist shoes are not coming out on top there !