29/01/2026
Why the “Before & After” is Disappearing from Our Feed
If you’ve noticed fewer “transformation” photos on our Instagram lately, it isn’t an accident—it’s a commitment to clinical excellence and Australian law.
In the world of aesthetics, the TGA and AHPRA set the gold standard for how medical treatments are communicated. Recently, these regulations have tightened regarding Before & After (B&A) imagery. Here is why we are making the shift:
1. Protecting Patient Expectations
Social media often prioritises the perfect angle over clinical reality. B&A photos can inadvertently create the impression that a specific result is guaranteed. Under AHPRA guidelines, medical marketing must be factual and not mislead patients into expecting miracle outcomes.
2. De-glamorising Medical Procedures
Aesthetic treatments are medical procedures, not just beauty appointments. The TGA aims to prevent the glamorisation of prescription only treatments. Removing B&As from public feeds helps shift the focus from trends back to patient safety and informed consent.
3. Privacy and Professionalism
Your medical journey is private. While we still take high-quality clinical photographs for your patient records to monitor your progress, we believe these are best discussed in the privacy of a consultation room.
Want to see what’s possible for you?
While we don’t post public transformation photographs, we are more than happy to discuss clinical case studies and show you before and after photographs in clinic during a consultation.
Disclaimer: All medical procedures carry risk. A thorough consultation is required to determine suitability for any treatment.
