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True Protein

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Brookvale, NSW
True Protein

Clean & natural protein supplements developed by experts to enhance health and optimise performance. Australian Owned & Operated.
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Born out of a desire to reimagine the supplement market with all-natural protein and authentic, transparent supplements, True was formed in 2014. Leading the way in a new industry standard, we believe supplements should deliver what they claim without compromise on taste or quality.

20/03/2026

Our worst kept secret is out. 🤫 And over 10,000 of you already know exactly how good it is.

Before we officially announced our new All Natural Protein Shake, we had to take it to the ultimate judges: our community.

We hit the road. 3 states. 10,000+ shakes. From early morning run clubs to gyms, we hit the pavement and gave our community an exclusive sneak peek. We didn't want to just tell you that it tastes amazing - we wanted to prove it.

The verdict? You tasted it. You loved it. And now, the rest of Australia gets their turn.

The True All Natural Protein Shake is dropping on the website SOON.

16/03/2026

Five years in the making. One moment that changes everything.

We’ve kept this under lock and key for a reason. The standard is about to shift, and we aren’t doing it quietly.

Set your reminders. The Reveal: Thursday.

07/03/2026

Strength is meant to be shared. 🤝 And in the spirit of International Women’s day we’re sharing a True prize pack with a lucky winner! ✨

Swipe through to see what happens when talent meets relentless drive - and the mindset required to stay at the top.

This International Women’s Day, we’re stepping back to spotlight the powerhouse women who are redefining the limits of performance. These athletes don’t just hit PBs; they pave the way for everyone coming up behind them.

Under the theme, we’re celebrating the way these women lead. It’s not just about their final results on the board, but the wisdom, resilience, and mindset we pick up from watching them operate at the highest level. When athletes like this give everything to their sport, our whole community gains the fuel to go further.

They are the proof that “strength” isn’t just about the physical - it’s about the impact you leave on the people around you.

GIVE CREDIT WHERE IT’S DUE: Who is the woman who pushed you to set a higher standard for your own training? Tag her below and go in the draw to win a True Prize Pack!👇🏻

**Giveaway will close March 10th at Midnight AEDT. Winner will be drawn March 11th and contacted via the official Instagram account only. Winner will receive a $150 True prize pack. For Australian residents only. This giveaway is not associated with Instagram.**

04/03/2026

Excellence has to start somewhere. 🍼📈

At True, our Marketing & Growth engine is powered by grit, high-performance strategy, and as it turns out... some very questionable childhood haircuts.

Whether they’re educating partners nationwide or turning “make it pop” into everything you see on your screen, this crew has been high-performance since the beginning. Swipe through to see the faces turning “strategy” into reality - we’ve traded the rattles for reach, but the drive is exactly the same. 👶

05/02/2026

The .beachescouncil definitely lived up to its name over the weekend! ☀️

There is nothing quite like seeing our local Northern Beaches community out in full force. From the start line at Dee Why to the finish at Manly, the energy was unmatched.

We were stoked to be waiting at the finish line to help you cool down and rehydrate post race with ice-cold True Electrolytes. Whether you were chasing a PB or just enjoying the coast, you absolutely earned it.

A massive shout-out to the organisers, the volunteers, and the 10,000+ runners who crushed it in the heat on Saturday. 💙

23/01/2026

What happens when a PhD in whey protein meets a company with a huge heart? You get the magic behind True.

Meet Sherry, our incredible Head of Product Innovation & Technical Affairs. She’s the brilliant, scientific mind behind some of our most-loved products, from reformulating our Collagen with Vitamin C to developing Plant Protein that helped a nursing mother get the nutrition she needed.

We’re so grateful to have Sherry leading our innovation, blending world-class expertise with a genuine passion for helping our community win.

29/12/2025

What a year! 2025 ➡️ MOMENTUM. ⚡️

From moving our HQ to seeing our athletes dominate on the world stage, it’s been a massive year for the True Protein family.

We’re closing out the year strong and gearing up for an even bigger 2026. A huge thank you to our team, our athletes, and our amazing community for the support.

Check out the highlights below! 👇

28/12/2025

To our True Community,

As the sun sets on 2025, we’re taking a moment to reflect on everything we’ve achieved together.

It’s been a year of growth, grit, and community. But what we love most is seeing how you prioritize your health. The early mornings, the late sessions, and the choice to fuel your body right. 💪

2026 is your year for a true breakthrough.

We believe you deserve nutrition that matches your effort. That means clean ingredients, honest labelling, and absolutely zero fillers. Because when you strip back the noise, all you have left is your ambition and the fuel that powers it.

Thank you for being part of our journey. Here’s to a strong, healthy, and natural 2026.
https://www.trueprotein.com.au/collections/best-sellers

30/10/2025

Who says recovery can’t taste like dessert? 🤤

This Sticky Date Protein Smoothie featuring our Cinnamon Chai Plant Protein is a game-changer!

It’s creamy, naturally sweet, and packed with everything you need to fuel your body the right way. Imagine your favourite sticky date pudding, but packed with protein and blended for a nutritious kick.

Want the recipe sent straight to your DM’s? Comment “DATE” below!

23/10/2025

“This whole journey’s been about finding my way back to myself.”

Meet our customer, Christian. A former police officer, a current marathon-runner-in-training, and the proud co-manager of a farm with a very opinionated peacock.

After a wake-up call on his honeymoon, his story is a powerful reminder that health isn’t about extremes — it’s about balance, joy, and building a life that truly feels good.

He believes in the difference between ‘farm fit’ and ‘gym fit’, and that food should bring both nourishment and joy (yes, cheesecake is on the menu).

We hope you enjoy his story.

16/10/2025

That new delivery day feeling is unmatched.

And it looks like our athlete has some very enthusiastic helpers for his latest True unboxing!

This pure excitement from his kids is how we all feel when a restock arrives. It’s that feeling of knowing you’re all set to fuel your week ahead.

Who else can relate to that feeling when your True order lands on your doorstep?

13/10/2025

This is the work that happens in the dark, to shine in the light.

An inside look at the life and mindset of elite Australian runner, . Following her incredible recent performances at the World Championships, her story is one of pure dedication.

As the first Australian female to qualify for the 800m World Championships Final - setting a new Oceania record in the Semi-Final - and clinching the bronze medal in the 1500m, her success is undeniable.

Hear her discuss the ambition, the sacrifice, and the crucial role nutrition plays in sustaining a world-class career. She shares her go-to recovery rituals and the fuel that makes it all possible.

We’re proud to be the choice of one of Australia’s best.

Address

Suite 303, 3/120 Old Pittwater Road
Brookvale, NSW
2100

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

https://www.trueprotein.com.au/

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