True Protein

28/12/2025

To our True Community,

As the sun sets on 2025, we’re taking a moment to reflect on everything we’ve achieved together.

It’s been a year of growth, grit, and community. But what we love most is seeing how you prioritize your health. The early mornings, the late sessions, and the choice to fuel your body right. 💪

2026 is your year for a true breakthrough.

We believe you deserve nutrition that matches your effort. That means clean ingredients, honest labelling, and absolutely zero fillers. Because when you strip back the noise, all you have left is your ambition and the fuel that powers it.

Thank you for being part of our journey. Here’s to a strong, healthy, and natural 2026.
https://www.trueprotein.com.au/collections/best-sellers

25/11/2025

SALE ENDS TONIGHT! DON'T MISS OUT ⏰

Thank you to our True Community, you guys have been incredible!

This is your final reminder that our only sale of the year ENDS TONIGHT.

Now is the time to STOCK UP on all of your True Protein favourites with up to 50% OFF and your last chance to WIN a $15K Maldives holiday for two. 🏖️

Plus, with our 100% Money back guarantee there is no risk in giving True a try!

Don't wait another 12 months, if you've been waiting to try True or need to stock up, this is your last chance to save. Don't miss out!

https://www.trueprotein.com.au/pages/black-friday

18/11/2025

IT'S FINALLY HERE! OUR ONLY SALE OF THE YEAR IS LIVE! 🚨

We're so thankful for your support. Black Friday is our way of showing a massive appreciation to our customers.

The wait is over and our favourite sale yet is officially LIVE with up to 50% OFF and Free Gifts with purchase! 🎁

Plus, we're giving you a chance to WIN a luxury escape for two to the Maldives valued at $15K! ✈️🌴

Don't miss out! Shop your favourites before they're gone!

https://www.trueprotein.com.au/pages/black-friday

14/11/2025

SOMETHING BIG IS COMING... 👇

Your support is the reason we're here and BLACK FRIDAY is our favourite way to say a massive thank you!

This year, we’ve put together our favourite sale yet with up to 50% OFF and Free Gifts with purchase. Plus a chance to WIN a luxury escape for two to the Maldives valued at $15K! 🏖️

The sale starts on TUESDAY, NOVEMBER 18TH at 10AM AEDT but sign up for our VIP Presale to shop before the crowds and to DOUBLE your entries in our Maldives Giveaway.

It’s also our Only Sale of the Year so don’t miss out.

Shop the sale now via the link below:
https://www.trueprotein.com.au/pages/black-friday

Send a message to learn more

30/10/2025

Who says recovery can’t taste like dessert? 🤤

This Sticky Date Protein Smoothie featuring our Cinnamon Chai Plant Protein is a game-changer!

It’s creamy, naturally sweet, and packed with everything you need to fuel your body the right way. Imagine your favourite sticky date pudding, but packed with protein and blended for a nutritious kick.

Want the recipe sent straight to your DM’s? Comment “DATE” below!

23/10/2025

“This whole journey’s been about finding my way back to myself.”

Meet our customer, Christian. A former police officer, a current marathon-runner-in-training, and the proud co-manager of a farm with a very opinionated peacock.

After a wake-up call on his honeymoon, his story is a powerful reminder that health isn’t about extremes — it’s about balance, joy, and building a life that truly feels good.

He believes in the difference between ‘farm fit’ and ‘gym fit’, and that food should bring both nourishment and joy (yes, cheesecake is on the menu).

We hope you enjoy his story.

16/10/2025

That new delivery day feeling is unmatched.

And it looks like our athlete has some very enthusiastic helpers for his latest True unboxing!

This pure excitement from his kids is how we all feel when a restock arrives. It’s that feeling of knowing you’re all set to fuel your week ahead.

Who else can relate to that feeling when your True order lands on your doorstep?

13/10/2025

This is the work that happens in the dark, to shine in the light.

An inside look at the life and mindset of elite Australian runner, . Following her incredible recent performances at the World Championships, her story is one of pure dedication.

As the first Australian female to qualify for the 800m World Championships Final - setting a new Oceania record in the Semi-Final - and clinching the bronze medal in the 1500m, her success is undeniable.

Hear her discuss the ambition, the sacrifice, and the crucial role nutrition plays in sustaining a world-class career. She shares her go-to recovery rituals and the fuel that makes it all possible.

We’re proud to be the choice of one of Australia’s best.

09/10/2025

Drinking water is only one part of it.

We asked Accredited Practising Dietitian, Zoe Brain, to cut through the noise and explain the science of true hydration.

In this video, reveals:

> What electrolytes really do for performance

> The science behind genuine hydration (hint: it’s more than just water)

> The optimal times to use them for peak performance and recovery

Our mission is to empower you with knowledge, not hype.

Have a question for Zoe? Drop it in the comments below!