30/11/2025
'Today, on Black Friday, many Gen Z shoppers won’t be scouring luxury stores or big-box aisles for their gifts. Instead, they are turning to thrift stores, consignment shops and resale apps.
About 86 percent of Gen Z-ers say they’re more likely to purchase a secondhand holiday gift this year than they would have been, according to a report from eBay.'
One reason is money. But also '...shoppers in this cohort — age 13 to 28 — are after pieces with character. They grew up on social media, where influencers made thrifting look fun, stylish and deeply personal. Now they want something unique. Something with a story. Something you can’t find in a mall window.'
Pandemic lockdowns “absolutely accelerated” the trend, said Danielle Vermeer, the head of product at ThredUp, an online secondhand marketplace.
Social media helped. Thrift hauls, closet clean-outs and $20 thrift store challenges rack up millions of views. The chief executives of BaseCamp Franchising, the parent company of resale firms, said teens show up in stores and film the entire outing. There’s a flood of posts tagged and .
Love your work Gen Z.
https://www.nytimes.com/2025/11/28/briefing/how-gen-z-is-shopping.html
