Phillip Liao

Phillip Liao I help clinic owners and health professionals improve their sales and communication skills.

16/04/2026

improved his rebookings by 30% in 2 weeks by focusing on:

1. Improving his mindset
2. Being true to himself
3. Positive reinforcement

Most clinicians want to express themselves as authentically as they can in practise. But not many know how to.

It just so happens when you are 'yourself' at work, patients relax around you and are far more likely to buy-in.

15/04/2026

A year ago and I started working together to build his dream lifestyle business.

A year later, he'a got an incredible ecosystem working for him. He has great working hours, earns way above the physio ceiling and is loving the impact he creates for his patients.

There were many moves we couldve made together but these 3 qualities came first.

1. Empathy - we focused on SERVICE. What do his audience and clients need most from him?

2. Time - we continued to make high leverage moves that made money work FOR him.

3. Risk - he isnt afraid to be seen. Nor is he afraid of being wrong. That's why hes able to help a lot of people. Broad advice is better as a broadcast. Specific advice is better in a personalised setting.

I have no doubt his drive to succeed and make an impact will take him worldwide (it already has). It's just a matter of time.

14/04/2026

Sometimes you just sucked.

Sometimes, they actually want to think about it and need you to help.

Ask the right question in the right way and you'll have way more buy-in.

13/04/2026

Make them feel smart before you can look smart.

Reciprocity is the game

12/04/2026

Giving up on something you dont actually like doing is a good idea

11/04/2026

Metrics are like the weight on a scale.

It tells you where youre at but rarely whats driving it.

If yall wna be rich yall gotta maximise value. Cant do that staring at numbers

10/04/2026

The more we help the worse they get.

The less we help the stronger they get.

So maybe the best help is less help šŸ™

09/04/2026

Sometimes we want to help but our help reinforces bad patterns.

So stop helping to help.

And ofc make sure its context specific. Ppl who melt down all the time dont need you but those who its uncharacteristic of probably do.

07/04/2026

Like seriously dont make my mistakes.

A lot of people just aren't there yet, and even though we mean well, sometimes our patients just aren't ready to for the candor.

After workshopping with 100+ clinicians over the last 18 months, getting patients to come back isn't about 'sales.'It's ...
20/03/2026

After workshopping with 100+ clinicians over the last 18 months, getting patients to come back isn't about 'sales.'

It's about trust.

The problem is, no one in health is taught how to do this.

And the people who really lose?

Patients don't get the care they actually need.

Clinicians burn out, losing their passion for the profession.

Clinic owners can't retain talent.

And the cycle goes on.

That's why I created the Rebooking and Retention Essentials Online Course.

A 2-hour, high impact course that I've tested over the last 18 months on clinicians all around Australia.

Principles adapted from my books that have sold 600+ copies worldwide.

Skills that have helped clinicians rebook from 20% to 60% better in a matter of days.

And the waiting list is now open... with a string of bonuses designed to AMPLIFY your impact.

Link in bio.

Virtue signalling is rife in the health industry. None more so than the need to ā€˜facilitate independenceā€™ in our patient...
11/03/2026

Virtue signalling is rife in the health industry. None more so than the need to ā€˜facilitate independenceā€™ in our patients.

Yes, there are some who want us to teach them everything to go off on their own. This is true. And for these, we most definitely should.

However there are many who actually prefer for us to be with them until they reach the end... and even at the end, they would like to continue with us in some sort of capacity.

The issue with health pros is they think seeing someone 1x/month for 12 months is unethical.

But guess what? One session a month when used in a clinically valuable way could save them MONTHS of rehab.

Runners who want their 4 week mileage + strength program assessed by a running physio would find that valuable.

Disc pain patients who can self manage would find a 1x/month check in valuable if you assessed their monthly load as well as update their strengthening program.

This is true prevention. This is true ā€˜thinking forward.ā€™

The game isnā€™t to be unethical. The game is to ethical value creation. Find what that is for you and the patient.

06/02/2026

People drop off when thereā€™s no reason to stay.

So give them a reason to stay, from the very beginning.

Address

Chester Hill, NSW

Opening Hours

Monday 6am - 10am
Tuesday 6am - 10am
Thursday 6am - 10am
Friday 6am - 10am

Website

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