Phillip Liao

31/12/2025

It’s cliche’d but it’s true.

Commit and put in the work.

You’ll be surprised at what you can achieve in a year.

29/12/2025

Real life footage of what happens when you leave patients with 'lets just see how you go...'

To solve this problem forever, the clinicians communication handbook trilogy is now available in bio 🙏

Ps i slapped myself four times lol

16/12/2025

It’s always when I’m at an airport.
I feel compelled to write.
Perhaps it’s the energy of travelling. The fleetingness of goodbyes.
Some saying ‘see you later’ for a couple of weeks.
Some saying ‘I’ll never see you again’.
And some saying nothing at all.
For me, I’m saying ‘I hope I see you again soon.’
I have travelled a lot these last three years of my life.
From Sydney to Melbourne. From Melbourne to New York. From New York to Thailand. From Thailand to Laos. All of this was intentionally unintentional.
I never had a plan. I never had ‘things to do’ when I got there.
I just booked a one-way ticket and lived day by day.
That was the thrill of it. The excitement of randomness. The unpredictability of my whims.
I learnt a lot. About myself. About other cultures. About life.
‘Why is everything so planned at home?’ I asked myself. ‘Is that really life?’
Of course it was. I lived it many times. How couldn’t it be if I lived it?
And yet… life also thrived so well without a plan.
Without waking up to an agenda.
Without a need to ‘know what to do.’
I just woke up and… let the day take me where it wanted.
This year, I’ve been to Bangkok twice for two weeks each time. But instead of just ‘being…’ I came with a singular goal.
I came with a plan. I knew where my days would take me. Every day had intention.
‘Isn’t this contradicting myself?’ I would ask. ‘Why live so planned in a city that allows for so much unplanning?’
Because I realise that it’s the exact nature of unplanning that allows me to plan better.
It’s the century old notion of ying-yang. The masculine-feminine. The play and rest.
I had the ability to walk outside my apartment at any time of day and look at what food I wanted to eat – then and there.
And I could return within 60 minutes and go back to writing.
I could go to my favourite Muay Thai gym down the road, punch and kick for two hours.
Then return back to writing.
I could meet my buddies for a quick lunch… then go back to writing.
I’ve been asked multiple times – ‘why do you need to go all the way to Bangkok to write a book? Can’t you just write it at home?’
My honest answer is yes, I probably could.

17/10/2025

You can be paid to build trust.

You just need to learn how best to do this.

All the best businesses have a scaling ladder from free, under $50, all the way up to $1000+.

It’s a necessary part of building trust with your ideal client.

No one is going to want to spend a lot on you right away - that’s why you need to create a value ladder that incrementally BUILDS trust as you service them.

Only then, will they be ready for your higher offers.

If you want a strategic roadmap to achieving this - DM me ‘call’ for a FREE 30-minute strategic call.

10/10/2025

03/10/2025

If it's good enough for Steve Jobs, it's good enough for me (and you too) 🙏

18/08/2025

Wrapped up 4 weeks of coaching with last week!

Will post a full clinic breakdown with strategies soon. Many skills were implemented and the results reflected this.

Big thanks to and his team for being such a pleasure to work with.

30/07/2025

This honestly blows clinician’s minds.

So many clinicians try to give ‘a lot’ to justify their value, even if giving more just leaves the patient with clutter.

The rehab world, is entirely clutter. What I mean by this is there are now 1000 different ways to rehab the SAME injury because there’s constantly ‘new’ research that say ‘this needs to be done’ instead.

Unfortunately, for every ‘NEW’ way, another 10 will emerge sooner or later. It is human nature to want to ‘seek’ the new. But like most things, the most effective thing has already been found - it’s just that we forget and chase the shiny new object.

Right now, more than ever, do patients need you to be VERIFIERS and APPLIERS of knowledge. With one prompt in ChatGPT, every patient can get access to UNLIMITED information on their problem.

And ChatGPT probably gives information better than you. What ChatGPT can’t do though, is feel the energy of the patient when they com see you, give information for its’ blind spots, and provide human to human treatment that is in itself, valuable.

Your ability to keep it CLEAR and SIMPLE is how you fix a complex problem. It is NOT by being more complex.

17/07/2025

10 early bird memberships go on sale on 21/7 at 6pm.

Register through the link in my bio if you want a chance to be one of the 10!

24/06/2025

Any measurement of retention is just a metric - it’s not a reflection of whether this is ‘good’ retention or ‘bad’ retention.

Retention for the sake of keeping high revenue is NOT good for your revenue long term - because your patients will feel that you’re trying to ‘sell’ them something they don’t need.

Whether you’re a chiro, physio, PT, coach or anywhere in the health field... your clients/patients will reach a time in their journey when they will want to finish with you.

This is normal, and unless you have a good clinical reason to suggest further collaboration, it’s time to let go.

Patients will remember the ‘great ending’ to your journey together, and when their next goal arises, they will more than likely contact you again.

However, if you hold onto them a bit longer than they need, eventually they’ll find out and in 2 years time when they have another goal...

They will remember what you tried to do last time and think TWICE before consulting you again.

The best retention strategy in the long term doesn’t look the best in the short term, but it’s the one that stands the test of time.

16/06/2025

CTE helps you express yourself more authentically. I kid. But maybe it does.

Combat sports made me a better communicator because it forced me to communicate honestly with my training partner.

It's about putting aside your ego and speaking up.

More often than not, I've had to say 'hey, can we slow down?'

Or, 'hey, can you stop hitting me so hard?'

Or even my favourite 'Sorry man, I'm just a bit tired today - you mind if we go light?'

All of these questions force me to admit my own vulnerability for that day, and 99% of the time - my partner is respectful of this and will accommodate.

At the same time, I also learnt so much about non-verbal communication from combat sports. When I see my partner flinching too much or moving frantically - I know that we're at a pace that is not safe for them. I slow down.

Sometimes, when my partner sees that I can't keep up - they also slow down and make sure I'm safe (unless they're pricks).

Training in combat sports is a constant conversation - it's a give and take, and we communicate with each other through words but also nuances in our movement.

I let you strike, you let me strike.

I match your pace, you match mine.

And I've taken this concept into my work. When I meet someone who is still learning, I slow things down and nurture their learning.

But when I meet someone who is at my level or more, it's more of a dancing of ideas.

Combat sports made me a better communicator...

So what im really saying is the CTE is worth it? :p