Wombtrition

14/11/2025

This year has taken me deep into the world of FemTech. Investigating data, privacy, transparency, and what it truly means to build ethical technology for women’s health. It’s been eye opening, confronting, and incredibly meaningful.

I created a framework to evaluate the ethical performance of menstrual cycle tracking apps, which eventually led me to Berlin where I had the opportunity to see behind the scenes at Clue Period Tracker and to interview their CEO, Head of Science, and Director of Data to ask all the questions I have been exploring on this journey.

Today, I’m finally sharing the film that came from all of this work.

Does Ethical FemTech Actually Exist?

My search for ethical FemTech led me to BerlinThis investigative deep dive asks a simple but urgent question: what does it take to build ethical FemTech? Aft...

10/11/2025

This year has taken me on a deep exploration of the intersection between FemTech, ethics, and innovation.

My research has taken me on a rollercoaster of emotions as I uncovered lack of regulation and loopholes that make it far too easy for companies to say the right things without ever being held accountable to their promises. Which matters so much in a space that handles sensitive health information.

Along the way, I developed a vetting framework assessing FemTech companies across 36 criteria in 6 key categories, designed to give consumers a way to evaluate how these products actually perform in areas that matter most to them.

This research ultimately led me to Clue, who stood out as a leader in ethical FemTech innovation. I had the privilege of visiting their head office in Berlin, meeting their team, and asking the questions that have driven this entire exploration.

This week, I’ll be releasing a film months in the making "Does Ethical FemTech Actually Exist?"

It’s the final chapter of this exploration, and I can’t wait to share it with you.

24/09/2025

This is one of the biggest privacy scandals you’ve probably never heard about.

A billion dollar menstrual cycle tracking app, Flo, built trust by assuring users their most intimate health information would stay private. Instead, lawsuits and an FTC settlement revealed data was quietly shared with tech giants like Meta (Facebook), Google, and analytics firms.

This raises urgent questions about the ethics of FemTech and if we can trust privacy policies at all??

In this investigative deep dive, I uncover what really happened between Flo and Meta, why and how sensitive reproductive health details ended up in the hands of big tech and what this means for us (consumers) and FemTech moving forward.

This is one of the biggest privacy scandals you’ve probably never heard about. If you used Flo or any period tracker, this is a story you need to hear.A bill...

20/09/2025

✨ A small but meaningful win for transparency in FemTech ✨

In my video “The Truth About Cycle Tracking Apps” (now at 1.1M+ views on tiktok and 1K on YouTube) I raised concerns about Stardust’s App Store listing and website which included logos from TechCrunch and VICE in their “As seen in” section, a space most consumers recognise as endorsements.

The problem? These articles weren’t endorsements at all. They were critical in nature. Exposes and warnings.

Before releasing the video, I emailed Stardust twice, pointing out that this presentation could appear disingenuous and misleading. I received no reply.

Now, 2 months after my video which ripped open an ongoing public conversation from women outraged by this practice, both their App Store listing and website have been updated, and the misleading logos have been removed.

I can’t say with certainty that my video caused this change, but with the timing and the public outcry (2300 comments on tiktok), I can’t help but feel it played a role. And this is why I do the work that I do: pushing for accountability and transparency in FemTech.

Do I endorse Stardust now? Still no. This update doesn’t erase the broader concerns about whether this company’s priorities truly align with serving women.

But this is a step forward. A small win. And proof that when women speak up, change does happen. And perhaps now they will make better choices moving forward.

💬 To the women who watched, shared, and raised their voices.. this win belongs to you too.

If you want to watch the full video yourself, here's the link! Please like, comment and share!

Fertility Scientist and Women's Health Advocate deep dives into the dark side of menstrual cycle tracking apps and why this matters for the future of our hea...

06/08/2025

I spent a morning on the Gold Coast interviewing 11 women to uncover how much they actually know (and don’t know) about the apps they trust with their most intimate data. From first downloads to privacy policies, data, monetisation, and the unanimous call for medical oversight, we dug into the questions we don’t ever think to ask!

I interview 11 women about period tracking apps to uncover what they really know, what they expect and the blind spots they never consider.🌸 FREE 'Meet You...

14/07/2025

For the first time in history, menstrual cycle data is being captured at a global scale.
And we’re handing it over.. not to healthcare providers, but to tech companies.

These apps promised us empowerment.
They gave us gorgeous interfaces, soothing affirmations, and the illusion of control. But beneath the surface, many operate outside meaningful regulation with no obligation to protect our data, no scientific oversight, and no accountability when things go wrong.

In this video, I explore:
🩸 The rise of apps like Stardust and why their branding doesn’t match their backend.
⚠️ The legal and ethical loopholes femtech operates in
👻 What happens when an app ghosts its users but keeps their data
🧠 Why many cycle trackers aren’t built to do what they claim.. and why that matters

This isn’t just about one app. It’s about a pattern.
A system that plays on our longing to feel informed and in control.

It’s time to ask:
What does meaningful support look like?
What kind of technology do we actually need?

💬 I’d love to hear your reflections. Watch the video and join the conversation in the YouTube comments.

Fertility Scientist and Women's Health Advocate. Exposing the dark side of menstrual cycle tracking apps and why this matters for the future of our health an...

30/06/2025

In this video, I show you how to track your menstrual cycle using a simple 12 month bullet journal spread.
No apps. No data sharing. Just pen, paper, and a method that actually helps you understand your body.

This is the first in a 3 part series exploring menstrual cycle tracking in a way that puts you back in control.

This video is designed to be a soft place to land for those stepping away from tracking apps and want a more private, grounded way to connect with your cycle.

In the next two videos, I’ll be:

🔍 Comparing the most popular menstrual cycle tracking apps
💸 And diving deep into the business models behind them, highlighting some of the ethical grey areas in this largely unregulated space.

If you’ve ever wondered what’s really happening behind the apps we trust with our health data… stay tuned 👀

Learn how to track your menstrual cycle using a simple 1 year bullet journal spread. No apps, no data sharing, just a private and empowering DIY method.Subsc...

08/05/2025

I just published a new blog post on how to choose the right contraception method.

It’s not just a list of methods. It’s a deeper look at how to choose something that actually feels right for your body, your values, and where you’re at in life.

We talk about:

✨Hormonal and non hormonal options

✨ What effectiveness really means (and how it’s not the only thing that matters)

✨ Side effects, cycle connection, and things like partner dynamics

✨ The quiet pressure to just go with the default and what to do instead

I hope this brings clarity.

Explore the full range of birth control options: hormonal, non hormonal, and natural methods and find the contraception that works best for you.

16/04/2025

Follicular Phase Vlog now up on YouTube.
I hope you enjoy.

This follicular phase vlog shows how I sync my lifestyle, creativity, and energy with my menstrual cycle—without burnout.🌸 FREE 'Meet Your Cycle' Class ➡️ h...

13/04/2025

Infertility affects 1 in 6 people globally.

In this blog post, I draw from my experience as an embryologist to explore the causes of infertility ranging from PCOS and endometriosis to male factor infertility and unexplained cases and outline the steps you can take toward diagnosis and treatment.

This guide offers compassionate, evidence based insights to help you feel informed and empowered on your journey to parenthood.

Learn about the causes of infertility, essential diagnostic steps and treatment options. From lifestyle changes to key fertility tests and insight into the IVF process, this guide offers expert insights and practical advice to support your fertility journey.

13/04/2025

A heartbreaking IVF error recently made headlines in Australia: the wrong embryo was transferred into a woman, resulting in the birth of a child that isn’t genetically hers. As a former embryologist, I want to explain how this situation has always felt impossible. I’ll walk you through the witnessing procedures and how patients are included in the final identification step before embryo transfer. This is a tragic reminder of why precision and care matter so much and why vigilance must be the highest priority. My heart breaks for the families affected and for those feeling distressed by this news.

05/04/2025

Hormonal Birth Control and Informed Consent

I started hormonal birth control at 14 and spent a decade navigating side effects, confusion, and disconnection. Here’s what I wish I had known from the start and what every woman deserves to be taught about her body.

I was prescribed hormonal birth control at 14 and stayed on it for a decade. This is my personal story of side effects, symptom suppression, and what I wish every woman knew before saying yes. A call for informed consent, education, and true body literacy.