16/11/2025
I QUIT.
After 28 years of in-person coaching and 18 years owning gyms, I’m done with the old PT model.
Not because I hate coaching.
Because I realised something awkward:
Most of the time in the gym, I was a glorified rep counter.
You pay for results.
But 95% of your time with a PT is spent on technique and counting reps.
And if you do talk about your life, food, stress or sleep, it goes in one ear and out the other…
because you’re just trying not to drop a weight on your face.
Here’s the truth:
The results you actually want:
• Lose 3-5 kg
• Smaller waist or a dress size down
• More energy for your family
They don’t come from 2-3 sessions a week.
They come from the other 165 hours.
Your nutrition.
Your lifestyle.
Your habits at the desk, in the kitchen, and on the couch.
That’s why I’ve moved my coaching 100% online
and built Trim 28™ around what actually moves the needle.
Online I can:
• Support you daily, not just once or twice a week
• Build a plan that fits your real schedule, not a gym timetable
• Keep you accountable with check ins, messages and app tracking
• Focus on your food, sleep, stress and habits, not just your squat form
You still get structure, a program, strength sessions and coaching.
You lose the commute, the awkward gym floor, and the guilt when you miss a session.
So here’s what I’m doing:
To launch the online Trim 28™, I’m opening a small case study group for desk bound men and women over 40 who want to drop 3-5 kg and lose a pant or dress size in 28 days.
• Built for people who sit all day and are short on time
• Focused on nutrition, lifestyle and habits, not just reps
• Backed by a real guarantee
If you follow the plan and don’t hit your Trim 28 goal, I’ll keep training you for free until you do or give your money back.
I’m taking 10 people for this first online intake.
We start Monday.
After this case study round, the price goes up and the bonuses disappear.
Want to see how it works and check if you’re a fit?
Comment “TRIM 28” below or DM me “TRIM 28” and I’ll send you all the details.