Freeflo Club

12/03/2026

The ice industry is broken.

For decades we’ve all accepted the same routine.

Drive to the servo.
Buy a bag of ice.
Watch it melt.
Repeat next weekend.

Messy eskies.
Soggy food.
Water everywhere.

And somehow we all just accepted that this was the only option.

But the truth is…

Ice was never designed for the way people actually use eskies today.

Fishing trips.
Camping weekends.
Boat days.
Long drives.

You don’t need ice that melts faster.

You need ice that lasts longer.

That’s exactly why we built Freeflo.

Not just to make ice…
but to rethink it entirely.

Our reusable ice cubes are designed to keep things cold without the mess, without the waste, and without the constant servo runs.

And once you switch…
you realise how outdated the old way really was.

The future of eskies isn’t bagged ice.

It’s reusable.

08/03/2026

❄️ THE ULTIMATE ESKY SETUP GIVEAWAY ❄️

We’re giving one legend the ultimate cold setup worth $948.

What’s up for grabs:

🧊 80L Dometic Esky – $585
🧊 4 × Flo Freeze Cubes MAX – $234
🧊 4 × Big Block Tray Pro’s – $129

This is the exact combo we use when we want an eski to stay cold for days, not hours.

Big blocks on the bottom.
Food & drinks in the middle.
Cubes on top.

Now for the fun part…

HOW TO ENTER

1️⃣ Like this post
2️⃣ Follow on Instagram or Facebook
3️⃣ Tag a friend

Each friend tagged is an entry. Multiple tags, multiple entries.

Bonus Entries

➕ Share this post to your story = +3 entries
➕ Share your own “ICE DUMP” to your story (if you already have our cubes) and tag us = +5 entries

We want to see your ICE DUMP.

(That moment when the cubes smash into the eski and the cold setup begins.)

We’ll be reposting the best ice dumps all week.

Winner announced

🗓 Next Sunday
⏰ 8PM AEST

Open to Aussie legends only 🇦🇺

07/03/2026

28/02/2026

Unpopular opinion:

Buying bags of ice every weekend makes no sense.

You pay for it.
It melts.
You repeat.

There’s a better way.

28/02/2026

Surely that doesn’t actually work.”

It does.

A bit too well.

We left our Yeti in the Aussie sun using just one bag of each cube size.

After 24 hours, the Minis had thawed but were still ice cold.
After 48 hours, the Max cubes had too — with frozen cubes still sitting on the bottom layer.

No melt mess.
No floating food.

Servo ice could never…

26/02/2026

An ice cube that doesn’t melt?

It sounds strange right?

Well, we’ve done the impossible.

Meet the Flo freeze cubes, reusable ice cubes that can be used over and over again!

Gone are the days of soggy eski’s and melt water.

Our reusable solution will keep your eski bone dry.

The best part?

We finally have them restocked again.

Grab your’s today.

22/02/2026

Hide these from your mates…

Because the second they see them, they’ll want them.

Our reusable ice cubes are hot property.

Over 10,000 Aussies have made the switch.

Perfect for boating, camping, fishing and literally any instance you’d normally buy ice.

Shop our drop before we run out… again!

17/02/2026

Most people don’t realise this…

…but the reason your ice never seems to last
usually has nothing to do with your esky.

It’s your ice.

Small cubes melt fast.
Servo bags disappear in hours.
Cold vanishes way sooner than you expect.

And before you know it…

You’re back buying another bag.

After thousands of trips, weekends away, fishing days and camping runs…

We learned something simple:

👉 Big blocks melt slower
👉 Reusable cubes maintain coverage

So we built a setup that actually works.

Here’s the smarter way to load your esky:

❄️ Big blocks on the bottom
This creates your cold foundation.
Large mass = slower melt = longer-lasting chill.

❄️ Your gear in the middle
Food, drinks, bait, whatever the trip needs.

❄️ Reusable cubes on top
They fill the gaps, surround everything evenly,
and keep cold circulating throughout the esky.

The result?

Ice that lasts for days.
Not hours.

Less melting.
Less mess.
Less servo runs.

It’s not hype.

It’s just simple physics.

And once you try this setup…

Buying bags of ice starts to feel ridiculous.

12/02/2026

It’s literally that easy.

Already ready for your next trip.

Perfect for any adventure.

Viral reusable ice cubes restocked now.

Never buy a bag of ice again.

10/02/2026

We are on a mission.

To get Aussies to ditch servo ice.

It’s served its place well, but technology has caught up and we believe we have come up with a better way to chill your things.

You guys are backing us and catching on too after constantly selling out.

No mess.

Reusable.

Pays for itself.

Better for our environment.

That’s what our gear is centred around.

Join 10,000+ other Aussies who have already made the switch.

05/02/2026

Stoked to announce we’ve partnered up with as sponsors and entered into kicking off tomorrow! Best of luck to the fellas in the pretty tough conditions!

Follow along for updates as the event unfolds!

05/02/2026

What’s better than a full eski?

A full eski that will stay cold for days (not minutes).

Meet the viral eski set up 👇🏼

Flo Freeze Cubes + Australia’s largest Ice Trays.

They’re a sell out for a reason (be quick).