Freeflo Club

02/04/2026

Eddie from walking through how they are keeping things cold.

No water. No mess. No last-minute servo runs.

We keep things cold. Really cold.

01/04/2026

Cold drinks.
No water.
No stress.

This is how your eski should look.

No melt. No mess. Just cold that lasts.

Perfect for days out on the water.

31/03/2026

We didn’t set out to build Australia’s most popular ice trays.

We were building an ice bath company.

That was the whole idea.

Cold therapy. Recovery. Wellness.

But something weird started happening.

Orders kept coming in…

Not for the ice baths.

For a simple silicone ice tray.

At first, it didn’t make sense.

It was the most basic product we had.

No tech. No moving parts. No complexity.

So we started asking why.

And the more we looked into it…

The more obvious it became.

People had been dealing with the same problem for years.

Buying bags of ice every trip.
Watching it melt in hours.
Ending up with a soggy esky full of water.

Or trying to make their own…

Using plastic containers that crack, split, or just don’t work.

There was no real solution.

Just workarounds.

So without really realising it…

We had built one.

A reliable way to make proper block ice.

Over and over again.

No cracking.
No wasting money on servo ice.
No mess.

That’s when it clicked.

This wasn’t just an add-on product.

This was the product.

Fast forward to now…

And it’s still the one people keep coming back for.

Funny how things work out.

20/03/2026

One of our biggest sale events of the year is already halfway through.

Which means you’ve got less time than you think.

If you’ve ever bought a bag of ice…
you already know how this goes.

It melts fast. Makes a mess.
And you’re back buying it again next trip.

That’s exactly why we built this.

Reusable ice that actually lasts —
and pays for itself over time.

Right now, our gear is up to 30% off for Afterpay Day.

Only a few days left.

20/03/2026

You’ve got 4 days…

To fix your eski setup.

Don’t miss it.

Afterpay Day Sales are live.

18/03/2026

Ever bought a bag of ice? 🧊
Then you’ll understand why we built this.

For the next 4 days, we’re running our Afterpay Day sale —
something we don’t do very often.

– 15% off Flo Freeze Cubes
– 20% off Ice Trays
– 30% off Ice Baths

If you’ve been thinking about upgrading your setup,
this is the best time to do it.

No gimmicks — just better gear that keeps things colder for longer.

Ends in 4 days. Limited stock of cubes available.

15/03/2026

Everyone’s been asking about the cubes since the last reel went a bit crazy… but our other secret to keeping your eski cold for days at a time is pairing them with our silicone ice moulds as a base.

Big blocks melt slower.
Way slower.

That’s exactly why we designed our Big Block Trays — giant silicone moulds that produce proper blocks of ice that sit at the bottom of your eski and hold the cold.

The setup we run every trip:

🧊 Big blocks on the bottom (made with our trays)
🎣 Food & drinks in the middle
❄️ Cubes on top to fill the gaps

That combo will keep an eski cold for days.

Most people are still paying $10–$15 for servo ice every trip…
Meanwhile you can just make your own at home with our gear.

Bonus tip:
If you want your blocks to last even longer, fill the trays with salt water instead of fresh water. The ice freezes colder and holds temperature longer in the eski.

Simple trick, huge difference.

Ps cube stock is running low so get in quick whilst they are still around 👀

12/03/2026

The ice industry is broken.

For decades we’ve all accepted the same routine.

Drive to the servo.
Buy a bag of ice.
Watch it melt.
Repeat next weekend.

Messy eskies.
Soggy food.
Water everywhere.

And somehow we all just accepted that this was the only option.

But the truth is…

Ice was never designed for the way people actually use eskies today.

Fishing trips.
Camping weekends.
Boat days.
Long drives.

You don’t need ice that melts faster.

You need ice that lasts longer.

That’s exactly why we built Freeflo.

Not just to make ice…
but to rethink it entirely.

Our reusable ice cubes are designed to keep things cold without the mess, without the waste, and without the constant servo runs.

And once you switch…
you realise how outdated the old way really was.

The future of eskies isn’t bagged ice.

It’s reusable.

08/03/2026

❄️ THE ULTIMATE ESKY SETUP GIVEAWAY ❄️

We’re giving one legend the ultimate cold setup worth $948.

What’s up for grabs:

🧊 80L Dometic Esky – $585
🧊 4 × Flo Freeze Cubes MAX – $234
🧊 4 × Big Block Tray Pro’s – $129

This is the exact combo we use when we want an eski to stay cold for days, not hours.

Big blocks on the bottom.
Food & drinks in the middle.
Cubes on top.

Now for the fun part…

HOW TO ENTER

1️⃣ Like this post
2️⃣ Follow on Instagram or Facebook
3️⃣ Tag a friend

Each friend tagged is an entry. Multiple tags, multiple entries.

Bonus Entries

➕ Share this post to your story = +3 entries
➕ Share your own “ICE DUMP” to your story (if you already have our cubes) and tag us = +5 entries

We want to see your ICE DUMP.

(That moment when the cubes smash into the eski and the cold setup begins.)

We’ll be reposting the best ice dumps all week.

Winner announced

🗓 Next Sunday
⏰ 8PM AEST

Open to Aussie legends only 🇦🇺

07/03/2026

28/02/2026

Unpopular opinion:

Buying bags of ice every weekend makes no sense.

You pay for it.
It melts.
You repeat.

There’s a better way.

28/02/2026

Surely that doesn’t actually work.”

It does.

A bit too well.

We left our Yeti in the Aussie sun using just one bag of each cube size.

After 24 hours, the Minis had thawed but were still ice cold.
After 48 hours, the Max cubes had too — with frozen cubes still sitting on the bottom layer.

No melt mess.
No floating food.

Servo ice could never…