Chris McAtomney

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Chris McAtomney Dip Sci

Men's Health and Development Coach

I use science based protocols and behavioural psychology to help men regain focus, energy and drive.

18/02/2026

Impulse and intuition might feel similar, but they serve very different masters.

Intuition serves your higher self, and if followed, can align you with your true purpose.

Impulse serves your lower self, and if followed, can fleece you of agency.

So how do you tease them apart?

First- you wait. Intuition is patient. Impulse is in a hurry.

Next you ask: “Which goal does this support?”.

17/02/2026

The people you interact with WILL rub off on you.

For better or for worse.

Curate your circle with intention and clinical precision.

Your personal development depends on it.

16/02/2026

Everyone these days wants to optimise. And that’s great.

But you need to learn to walk before you can run.

For many people learning to walk the walk instead of just talk the talk, complexity can be a barrier to consistency.

The best time in this case is whatever time you’re most likely to get it done!

11/02/2026

Following on from my previous post...

This is also the reason that certain people 'practitoner hop'- a phenomenon whereby someone pays to see a health practitioner or coach, and then without implementing any of their advice, pays to see another one, and another one, and so on.

This essentially enables the person to simulate the feeling that they're really doing all they can to address their health condition, without ever having to modify their current behaviours or exert any real effort into taking the advice they paid to receive.

Furthermore, it reinforces their (usually false) belief that whatever condition or pathology is affecting them is 'treatment resistant' or that the aetiology of their current presentation is a mystery that no-one can solve.

It's my observation that the more money these people spend on practitioner hopping, the more robust this false construct becomes, because subconsiously, the amount of money spent on help is serving as a false proxy for effort expended.

That is to say- the more money they spend on advice that they never implement, the more it feels to them like they're 'doing all they can' to fix their health.

I'll let you in on a little secret. It almost doesn't matter which practitioner you pick. If you have the wherewithal to adopt beginners mind, and to diligently adhere to whatever they suggest you do, or stop doing, you will almost always see positive changes in your health over time.

The reason most people don't, is because they can't or won't adhere. And that's in large part due to what is happening to people's brains as a result of news feeds and cheap dopamine.

Don't practitioner hop. Adopt beginners mind. The fact that you paid top dollar to seek a professional's advice is reason enough to leave your ego at the door for long enough to use the tools they gave you, as strange or silly as they may sound.

You never know- your 'treatment resistant' symptoms might just slowly disappear!

Send a message to learn more

09/02/2026

K̶n̶o̶w̶l̶e̶d̶g̶e̶ ̶i̶s̶ ̶p̶o̶w̶e̶r̶

A͟p͟p͟l͟i͟e͟d͟ Knowledge is Power.

Stop scrolling, collecting, aggregating, searching....

If, for the next little while, you devoted even just a fraction of the time you would otherwise spend scrolling and searching for posts or content that seem informative or useful, and then saving them, never to look at them again— If you spent, say, 30% of that time instead actually applying some of that knowledge and info you've collected, imagine how different your life might be.

This is where noticing the limits and boundaries of qualitative analysis is valuable. Qualitative analysis is what we do when we need more information in order to act. It's a necessary step, a prelude to personal development, but in and of itself, i͟t͟ ͟i͟s͟ ͟n͟o͟t͟ ͟p͟e͟r͟s͟o͟n͟a͟l͟ ͟d͟e͟v͟e͟l͟o͟p͟m͟e͟n͟t͟.͟

Just finding out more things doesn't actually develop anything meaningfully.

What most of us do (inlcuding myself occasionally) is we relish the dopamine hit that we get from collecting information, and it's sufficient to scratch an itch. But whole the reason the itch is there- it's purpose- evolutionarily (if you believe in that) and physiologically, is that it's meant to spur you into ACTION.

This is one reason that people buy a course and then don't use it, or go to see a therapist once, or do a PT session or go to the gym once, or do some journalling once— because starting those things, or simply taking any step, even if it's inconsequential, scratches that itch. For a while.

And most people, unless they decide to directly intervene, and override their impulses and take back control of their psychology, will remain in this engineered cycle indefinitely, mindlessly scratching itches through more collection and aggregation whilst remaining completely stationary.

The irony is, that by simply acting more and analysing less, by just DOING, even when you don't have all the answers yet or know all the parameters, as a natural byproduct of the doing, you find things out anyway. You make valuable discoveries along the way, about your own limitations, about cause and effect, and about how best to course correct, and what not to do again. You make discoveries you couldn't possibly have made by simply collecting more data.

What knowledge could you apply, today?

We all want to wake feeling refreshed and recharged. But not all sleep tools or aids are created equal. If you feel like...
09/02/2026

We all want to wake feeling refreshed and recharged.

But not all sleep tools or aids are created equal.

If you feel like you're trying all the things, and still getting lukewarm results, it's probably because you're ignoring the big hitters.

Going for an early morning jog in the bright sunshine, and having your last meal 3 hours before bedtime, despite not being as sexy or novel, will be dramatically more powerful than popping supplements and using tech and wearables.

I'm not saying you shouldn't do the latter, but there's not much point if you neglect the former 😉

Remember- planning for great sleep doesn't happen an hour before bedtime. It starts the moment you wake up.

27/01/2026

Delta-9-THC has been shown in experimental models to acutely suppress growth hormone release via hypothalamic mechanisms.

Growth hormone plays an important role in recovery, tissue repair, and adaptation to training, particularly during sleep.

This doesn’t mean occasional cannabis use ruins progress. But habitual use, especially around sleep, may quietly blunt anabolic signalling over time.

Understanding the physiology helps you make informed decisions about whether your relaxation routine might be having unintended consequences.

For more evidence based health insights, follow





23/01/2026
22/01/2026

Here’s how the feedback loop usually begins. One night of frivolity.

In theory, you could play your cards right the next day and get back on track.

In reality, poor sleep makes that difficult. Cravings increase. Impulsivity rises. Willpower drops.

Bad sleep leads to bad choices.
Bad choices lead to worse sleep.
And the loop tightens.

I’m not saying you can never enjoy a wine and a spliff on a weeknight.

I’m saying you should understand the cost, and make sure a snowball doesn’t become an avalanche.

Follow for more evidence based health insights 👊🏼


21/01/2026

People are cottoning on to the idea that it’s important to prioritise sleep.

And yet most still fail to connect the dots when the quality or adequacy of their sleep dips, and so does their impulse control, along with their temper, their mood, and their general level of emotional stability. Make no mistake- these all depend on good sleep and can all be significantly disrupted by a single night of poor sleep.

The worst part? The poor choices you make when your decision quality is impaired from inadequate sleep contribute to even worse sleep. This is what’s called a positive feedback loop, and it’s one you want to avoid.

Don’t forget to watch part 2 👊🏼

19/01/2026

The benefits of routine extend beyond the obvious.

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