ConverteAg

ConverteAg Converte manufacture and supply bio-agri inputs for seed, soil, plant and animal health. Converte is a new health company with a long heritage.

Our first product, Converte Universal Natural Plantfood, was developed by the brilliant scientist, David Menne, back in 1997, and has been extensively trialed across farms and home gardens for the past 13 years with incredible results. After David passed away in 2003, Conrad Vereker continued to realize Davidโ€™s dream of remineralising our soils to help human health โ€“ re-introduce into the food chain, nutrient dense products full of minerals and vitamins that are missing in our food today. In 2008, a number of like minded investors, came on board to help market this unique product and health vision across Australia and the world. Our team is located from Sydney to Griffith, NSW, Australia, providing a unique mix of talents to help connect regional farmers and gardeners to metropolitan and international markets. We are developing partnerships with farmers, gardeners, food chains, food producers, health markets, health companies, like-minded businesses and investors to help realise the potential of this new wave of health products in our community.

Final hours of our Mad March sale, 20% off our RRP online using Code MADMARCH26Good offers on Plantfood our leading sell...
30/03/2026

Final hours of our Mad March sale, 20% off our RRP online using Code MADMARCH26
Good offers on Plantfood our leading seller Soil Bio-Stimulant reduced to $880 / 20 litres which is only $11 / hectare
Explore our bio-fertilser Excelerate - 11% N limited stock
Chelated minerals - Nutricycler Copper and Zinc in good supply
Seed Primer always economical averaging at

26/03/2026

Why are Converteโ€™s potato trials making waves in the Lockyer Valley and the Tablelands? Because the results for SeedPrimerโ„ข are too significant to ignore.

Our Mad March sale is in run out, 20% off our RRP online using Code MADMARCH26Good offers on Plantfood our leading selle...
18/03/2026

Our Mad March sale is in run out, 20% off our RRP online using Code MADMARCH26
Good offers on Plantfood our leading seller Soil Bio-Stimulant reduced to $880 / 20 litres which is only $11 / hectare
Explore our bio-fertilser Excelerate - 11% N limited stock
Chelated minerals - Nutricycler Copper and Zinc in good supply
Seed Primer always economical averaging at

๐—™๐—ฒ๐—ฟ๐˜๐—ถ๐—น๐—ถ๐˜€๐—ฒ๐—ฟ ๐—ฝ๐—ฟ๐—ถ๐—ฐ๐—ฒ๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐—ฎ๐—น๐—ฟ๐—ฒ๐—ฎ๐—ฑ๐˜† ๐—ต๐—ถ๐—ด๐—ต โ€” ๐—ฎ๐—ป๐—ฑ ๐˜๐—ต๐—ฒ๐˜†'๐—ฟ๐—ฒ ๐—น๐—ถ๐—ธ๐—ฒ๐—น๐˜† ๐—ด๐—ผ๐—ถ๐—ป๐—ด ๐—ต๐—ถ๐—ด๐—ต๐—ฒ๐—ฟ.Rabobank flagged earlier this year that urea had al...
16/03/2026

๐—™๐—ฒ๐—ฟ๐˜๐—ถ๐—น๐—ถ๐˜€๐—ฒ๐—ฟ ๐—ฝ๐—ฟ๐—ถ๐—ฐ๐—ฒ๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐—ฎ๐—น๐—ฟ๐—ฒ๐—ฎ๐—ฑ๐˜† ๐—ต๐—ถ๐—ด๐—ต โ€” ๐—ฎ๐—ป๐—ฑ ๐˜๐—ต๐—ฒ๐˜†'๐—ฟ๐—ฒ ๐—น๐—ถ๐—ธ๐—ฒ๐—น๐˜† ๐—ด๐—ผ๐—ถ๐—ป๐—ด ๐—ต๐—ถ๐—ด๐—ต๐—ฒ๐—ฟ.

Rabobank flagged earlier this year that urea had already settled into a "new normal" price range โ€” meaningfully above where it sat for most of the last decade. Then escalating conflict in the Middle East put fresh pressure on the Strait of Hormuz, a critical chokepoint for global fertiliser supply.

This isn't a one-off shock. It looks more like a new reality โ€” higher input costs, season after season. For farmers already working tight margins, that's a serious problem. But it also raises a question worth asking:

๐—›๐—ผ๐˜„ ๐—บ๐˜‚๐—ฐ๐—ต ๐—ผ๐—ณ ๐˜„๐—ต๐—ฎ๐˜ ๐˜†๐—ผ๐˜‚'๐—ฟ๐—ฒ ๐—ฝ๐—ฎ๐˜†๐—ถ๐—ป๐—ด ๐—ณ๐—ผ๐—ฟ ๐—ถ๐˜€ ๐—ฎ๐—น๐—ฟ๐—ฒ๐—ฎ๐—ฑ๐˜† ๐—ถ๐—ป ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜€๐—ผ๐—ถ๐—น?
โ€”
A portion of the nutrients your crop needs are already there. The problem isn't that they're not present โ€” it's that they're locked up in forms the roots can't access. On top of that applied nutrients are often lost to the environment.

Plants have worked with soil fungi for millions of years to solve exactly this problem. These fungi send tiny threads through the soil that roots can't physically reach. They seek out where nutrients are concentrated, unlock them, and deliver them straight to the plant.

๐—ง๐—ต๐—ถ๐—ป๐—ธ ๐—ผ๐—ณ ๐—ถ๐˜ ๐—น๐—ถ๐—ธ๐—ฒ ๐—”๐—œ ๐—ณ๐—ผ๐—ฟ ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜€๐—ผ๐—ถ๐—น.
Tech companies are spending billions building systems that sense their environment, make decisions, and self-optimise. Extract maximum value from minimum resources.
Biology beat them to it by 400 million years. These fungi read exactly what the plant needs, ramp up when demand is high, pull back when it's met. Minimal waste. All running on sunlight.
โ€”
๐—ฆ๐—ผ ๐˜„๐—ต๐˜† ๐—ฎ๐—ฟ๐—ฒ๐—ป'๐˜ ๐˜๐—ต๐—ฒ๐˜† ๐˜„๐—ผ๐—ฟ๐—ธ๐—ถ๐—ป๐—ด ๐—ถ๐—ป ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜€๐—ผ๐—ถ๐—น?
High synthetic inputs tell the plant it doesn't need the fungi. So the plant stops feeding them. The biology shuts down.
And without the biology working, more of your fertiliser locks up before the plant can use it. Costs go up. Biology stays suppressed. You're locked in.

๐—ฌ๐—ผ๐˜‚ ๐—ฝ๐—ฎ๐˜† ๐—บ๐—ผ๐—ฟ๐—ฒ ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐˜†๐—ฒ๐—ฎ๐—ฟ ๐—ณ๐—ผ๐—ฟ ๐—ฎ ๐˜€๐˜†๐˜€๐˜๐—ฒ๐—บ ๐˜๐—ต๐—ฎ๐˜'๐˜€ ๐—ด๐—ฒ๐˜๐˜๐—ถ๐—ป๐—ด ๐—น๐—ฒ๐˜€๐˜€ ๐—ฒ๐—ณ๐—ณ๐—ถ๐—ฐ๐—ถ๐—ฒ๐—ป๐˜.
When you reduce inputs and let the biology rebuild, that cycle breaks. Each season the fungi do more of the work. Each season you achieve more with less.

โ€”
Converte's bio-stimulant products are designed to reactivate that biology โ€” supporting the transition so your crop doesn't miss a beat while the system rebuilds.

๐Ÿ”— ๐—Ÿ๐—ถ๐—ป๐—ธ ๐—ถ๐—ป ๐—ฏ๐—ถ๐—ผ

Our 11% nitrogen liquid bio-fertiliser, **EXCELERATE N-PLUS**, is now available โ€“ ideal for boosting pasture performance...
16/03/2026

Our 11% nitrogen liquid bio-fertiliser, **EXCELERATE N-PLUS**, is now available โ€“ ideal for boosting pasture performance and supporting nitrogen needs in broadacre cropping.

Formulated with **trace elements and microbial feeds**, itโ€™s an all-in-one, easy-to-use solution designed to support:
- Healthier soils
- Stronger, more resilient crops
- More efficient nitrogen use

Want to secure product before itโ€™s gone?
๐Ÿ‘‰ Learn more: https://ap1.hubs.ly/y0GSGf0
๐Ÿ‘‰ Or call our team on **1800 108 940**

๐”๐ง๐๐ž๐ซ๐ฌ๐ญ๐š๐ง๐๐ข๐ง๐  ๐’๐จ๐ข๐ฅ ๐€๐ฌ ๐€๐ง ๐„๐ฅ๐ž๐œ๐ญ๐ซ๐จ๐ฌ๐ญ๐š๐ญ๐ข๐œ ๐Œ๐š๐ญ๐ซ๐ข๐ฑMost farmers think about soil in terms of what's in it: NPK levels, pH, org...
06/03/2026

๐”๐ง๐๐ž๐ซ๐ฌ๐ญ๐š๐ง๐๐ข๐ง๐  ๐’๐จ๐ข๐ฅ ๐€๐ฌ ๐€๐ง ๐„๐ฅ๐ž๐œ๐ญ๐ซ๐จ๐ฌ๐ญ๐š๐ญ๐ข๐œ ๐Œ๐š๐ญ๐ซ๐ข๐ฑ

Most farmers think about soil in terms of what's in it: NPK levels, pH, organic matter.

But those numbers don't explain why nutrients often fail to reach the crop.

๐—ฆ๐—ผ๐—ถ๐—น ๐—ถ๐˜€ ๐—ณ๐˜‚๐—ป๐—ฑ๐—ฎ๐—บ๐—ฒ๐—ป๐˜๐—ฎ๐—น๐—น๐˜† ๐—ฎ๐—ป ๐—ฒ๐—น๐—ฒ๐—ฐ๐˜๐—ฟ๐—ผ๐˜€๐˜๐—ฎ๐˜๐—ถ๐—ฐ ๐˜€๐˜†๐˜€๐˜๐—ฒ๐—บ.

Clay particles and organic matter carry negative charge. Nutrientsโ€”calcium, magnesium, zinc, ironโ€”carry positive charge. They attract. They hold. They exchange.

This is the matrix that feeds your crop.

And in many Australian soils, it's been gradually breaking down.

๐—›๐—ฒ๐—ฟ๐—ฒ'๐˜€ ๐˜„๐—ต๐—ฎ๐˜ ๐—ฑ๐—ฒ๐—ด๐—ฟ๐—ฎ๐—ฑ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—น๐—ผ๐—ผ๐—ธ๐˜€ ๐—น๐—ถ๐—ธ๐—ฒ:

Years of synthetic inputs acidify the soil through nitrificationโ€”every nitrogen cycle releases hydrogen ions, dropping pH by half a point per decade.

As pH drops, the negative charge sites on organic matter collapse. The matrix shrinks. Iron and aluminium become toxic, locking phosphorus into insoluble solids.

- Nutrients remain present but unavailable because the system that keeps them dissolved as ions has broken down.

- Plants absorb ions, not solid particles.

๐—ง๐—ต๐—ถ๐˜€ ๐—ถ๐˜€ ๐˜„๐—ต๐—ฒ๐—ฟ๐—ฒ ๐—ฐ๐—ต๐—ฒ๐—น๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฐ๐—ผ๐—บ๐—ฒ๐˜€ ๐—ถ๐—ป.

A chelating molecule wraps around a nutrient ionโ€”holding it dissolved in soil water, preventing it from clumping back into an insoluble solid, keeping it mobile enough to reach a root.

Nature does this constantly through healthy soil biology.

Mycorrhizal fungi produce oxalic and citric acids at their hyphal tipsโ€”natural chelatorsโ€”wrapping around iron and aluminium ions, pulling phosphorus off the surfaces where it's stuck, keeping nutrients flowing as ions instead of locked as particles.

- When that biology collapses, the chemistry collapses with it. Nutrients clump. Flow stops. The matrix stagnates.

๐—–๐—ผ๐—ป๐˜ƒ๐—ฒ๐—ฟ๐˜๐—ฒ ๐—ฟ๐—ฒ๐˜€๐˜๐—ผ๐—ฟ๐—ฒ๐˜€ ๐—ณ๐—น๐—ผ๐˜„ ๐—ฎ๐˜ ๐˜๐—ต๐—ฟ๐—ฒ๐—ฒ ๐—น๐—ฒ๐˜ƒ๐—ฒ๐—น๐˜€:

โ†’ Plantfood rebuilds biology, increasing VAM fungi populations and restoring natural chelation

โ†’ Premium Fulvic Acid provides concentrated organic acids and polyphenols to convert locked particles back into plant-available ions

โ†’ Nutricycler series delivers nutrients already chelated so they stay dissolved and available

The question isn't how much you're applying.

It's whether your soil can keep nutrients flowing as ions instead of clumping as particles.

https://ap1.hubs.ly/y0FK7-0

When the weatherโ€™s a little madโ€ฆ youโ€™ve got to farm smarter Thatโ€™s why Converte is launching a Mad March Sale on our bio...
02/03/2026

When the weatherโ€™s a little madโ€ฆ youโ€™ve got to farm smarter

Thatโ€™s why Converte is launching a Mad March Sale on our bio-stimulants and bio-fertilisers, essential trace elements, and our premium organic acid for enhanced nutrient efficiency!

Give your crops and soils the boost they need to handle whatever this season throws at them.

compact soils - add bio-restore liquid carbon to improve soil structure.
poor root development - add seed primer and plantfood for stronger roots.
low nutrient adsorption - add plantfood and or premium fulvic acid for better nutrient use efficiency;
risk of disease and pests - add plantfood and or ReNUE foliar to Improve plant health and resilience;
low trace elements - add our nutricycler traces to boost Zn, Cu, Boron and other essential trace elements.

If March is going to be wild โ€” letโ€™s make it wildly productive.

๐Ÿ“ž Get in touch to secure your Mad March savings today.

Supporting Victoriaโ€™s Farmers: Converte Steps Up After the FiresIn the wake of the recent bushfires across Victoria, man...
19/02/2026

Supporting Victoriaโ€™s Farmers: Converte Steps Up After the Fires

In the wake of the recent bushfires across Victoria, many farming families are facing enormous challenges โ€” lost pasture, damaged infrastructure, and immense pressure on livestock health.
Thatโ€™s why Converte (Matt Gatto and Ben Reid) are on the road this week, donating our Animal Nutrition product to support impacted farmers.
Weโ€™re donating our concentrated Animal Nutrition mineral and vitamin supplement designed to be easily applied to dry feed or added straight into water troughs, helping sheep and cattle maintain essential nutrition when quality feed is scarce.
When pasture is burnt and livestock are stressed, trace minerals and vitamins become critical for:
โ€ข Maintaining immune function
โ€ข Supporting energy and recovery
โ€ข Reducing metabolic stress
โ€ข Protecting productivity during feed shortages
(Our boxes include 10 litres of Animal Nutrition PER FARMER which will support a mob of 50 sheep for a month).
This is about standing with farming communities when they need it most. Practical support. Immediate relief. Boots on the ground.
Product drop off points in Yea and Skipton, VICTORIA.
If you or someone you know in bushfire-affected areas of Victoria could benefit from support, please reach out (CALL 1800 108 940) or share this post so we can get help where itโ€™s needed.
Proud to back Australian farmers โ€” not just in business, but in tough times too. ๐Ÿ‡ฆ๐Ÿ‡บ

Why Farmers are switching to biostimulant seed coatingsFarmers are using Converte biostimulant seed coating (often calle...
11/02/2026

Why Farmers are switching to biostimulant seed coatings

Farmers are using Converte biostimulant seed coating (often called โ€œSeed Primerโ€) on broadacre crops primarily to give the seeds a stronger start and improve overall crop performance โ€” especially under challenging environmental conditions. This isnโ€™t just about coating the seed surface; itโ€™s about delivering biological and nutritional benefits right at the start of the cropโ€™s life cycle.
Hereโ€™s why farmers are choosing it:
1. Better Germination and Early Growth
Biostimulant seed coatings are formulated to deliver nutrients, trace elements and beneficial microbes directly to the seed before sowing. This can help enhance germination rates and improve vigour of emerging seedlings, giving crops like wheat a healthier and more uniform start.
2. Improved Nutrient Uptake
By supplying macro- and micro-nutrients and chelating agents right at the seed stage, seed primer helps the plant access and use soil nutrients more effectively from the beginning, which is critical for early root and shoot development.
3. Greater Resilience to Stress
Our biostimulant coating helps plants cope better with abiotic stresses such as drought, heat, frost or poor soil conditions. Stronger early root systems and improved plant health translate to crops that are more resilient across the season.
4. Supports Soil and Plant Biology
Our coating includes components that promote beneficial soil biology such as mycorrhizal fungi and microbes, which further supports nutrient cycling and soil health โ€” a foundation for sustainable crop growth.
5. Integrates Easily With Farming Practices
Converteโ€™s products are designed to fit into existing farming operations (e.g., compatible with current fertiliser programs) so growers can adopt them without major changes to their workflow.
Scientific Basis
Broad university and agronomic research shows that bio-stimulant seed coatings containing nutrients and microbial feeds can improve seedling growth, nutrient uptake and stress tolerance in cereals like wheat, which helps overall crop establishment and yield potential.
In short: farmers use Converteโ€™s biostimulant seed coating to get crops off to a stronger start โ€” improving early growth, nutrient uptake, stress resilience and ultimately increasing the chance of a better yield and more stable performance under variable conditions.
For more information visit https://ap1.hubs.ly/y0zXtm0
or give us a call on 1800 108 940

Fulvic Acid: Small Molecule. Big Efficiency. Fulvic acid helps unlock nutrients, improving uptake and movement of fertil...
27/01/2026

Fulvic Acid: Small Molecule. Big Efficiency.
Fulvic acid helps unlock nutrients, improving uptake and movement of fertilisers and crop protection products within the plant. The result? Better efficiency, stronger plant performance, and more value from every input.
Converteโ€™s Fulvic Acid supports smarter farming by helping your chemistry and nutrition work harderโ€”so you donโ€™t have to.

23/01/2026

Seed Primer on Lupins (WA-light soils)
Benefits of seed primer on lupins in light soils

1. Faster, more even emergence

Light soils dry out quickly and can crust or blow. A seed primer helps lupin seed:

Take up moisture more efficiently

Germinate more evenly

Reduce โ€œstaggersโ€ where plants emerge over days instead of together

That even start sets yield potential early.

2. Stronger early root development

Lupins rely heavily on early root growth to chase moisture and nutrients in sandy profiles. Seed primers can:

Encourage earlier root extension

Improve early nutrient uptake

Help seedlings access subsoil moisture sooner

This is critical on low water-holding soils.

3. Improved tolerance to early stress

Light soils are prone to:

Rapid drying

Temperature swings

Low inherent fertility

Seed priming supports early plant metabolism, helping seedlings cope better with:

Short dry spells after sowing

Cold snaps

Nutrient stress during establishment

4. Better nodulation & nitrogen fixation

Lupins are only as good as their nodulation:

Stronger early vigour supports earlier and more effective nodulation

Healthier seedlings form nodules sooner, improving N supply through the season

Especially useful where paddocks are marginal or newly cropped to lupins

5. Improved crop competition

On light soils, lupins can be slow starters:

Seed priming helps plants get ahead of weeds

More uniform canopy development

Less reliance on early herbicide timing to compensate for weak growth

6. Greater establishment confidence

Even if final yield gains vary season to season, seed priming:

Reduces establishment risk

Improves stand reliability

Gives confidence when sowing into marginal moisture

That risk reduction alone is often the biggest return.

Bottom line:

On light soils, lupins live or die by their first 3โ€“4 weeks. A seed primer doesnโ€™t replace rain โ€” but it helps seedlings make better use of what moisture and nutrients are there, giving the crop the strongest possible start.

Why Strong, Resilient Farms Start With Healthy Soils - blog post Healthy soil is the key to thriving crops, efficient wa...
11/12/2025

Why Strong, Resilient Farms Start With Healthy Soils - blog post
Healthy soil is the key to thriving crops, efficient water management, and reduced costs, read more here:
https://ap1.hubs.ly/y0s3zt0

Hereโ€™s why soil health is the starting point for any resilient farming system.

Address

Griffith, NSW

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+611800108940

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Our Story

Converte is an innovative Ag company focused on regenerative practices that restore system wide health to farming communities. Our first product, Converte Universal Natural Plantfood, was developed by the brilliant scientist, David Menne, back in 1997, and has been extensively trialed across farms and home gardens for the past 13 years with incredible results. Sadly David passed away in 2003 and it was not until 2011 that Converte was formed with assistance from Davidโ€™s son Theo Menne. Our goal was to commercialise the innovative research and products developed of David Menne Today we are proudly realizing Davidโ€™s dream of remineralising our soils and helping transform the full ecosystem health of Australian farmlands. Our factory is located in Griffith, in the NSW Riverina. This is our centre for production, research and development and from here we have expanded the business across NSW, Victoria and now in Western Australia. We are developing partnerships with farmers, universities, Ag suppliers, food producers and like-minded businesses and investors to help realise the massive potential of David Menneโ€™s work and make a contribution to regenerative agriculture at home and abroad.