ConverteAg

06/03/2026

𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐒𝐨𝐢𝐥 𝐀𝐬 𝐀𝐧 𝐄𝐥𝐞𝐜𝐭𝐫𝐨𝐬𝐭𝐚𝐭𝐢𝐜 𝐌𝐚𝐭𝐫𝐢𝐱

Most farmers think about soil in terms of what's in it: NPK levels, pH, organic matter.

But those numbers don't explain why nutrients often fail to reach the crop.

𝗦𝗼𝗶𝗹 𝗶𝘀 𝗳𝘂𝗻𝗱𝗮𝗺𝗲𝗻𝘁𝗮𝗹𝗹𝘆 𝗮𝗻 𝗲𝗹𝗲𝗰𝘁𝗿𝗼𝘀𝘁𝗮𝘁𝗶𝗰 𝘀𝘆𝘀𝘁𝗲𝗺.

Clay particles and organic matter carry negative charge. Nutrients—calcium, magnesium, zinc, iron—carry positive charge. They attract. They hold. They exchange.

This is the matrix that feeds your crop.

And in many Australian soils, it's been gradually breaking down.

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗱𝗲𝗴𝗿𝗮𝗱𝗮𝘁𝗶𝗼𝗻 𝗹𝗼𝗼𝗸𝘀 𝗹𝗶𝗸𝗲:

Years of synthetic inputs acidify the soil through nitrification—every nitrogen cycle releases hydrogen ions, dropping pH by half a point per decade.

As pH drops, the negative charge sites on organic matter collapse. The matrix shrinks. Iron and aluminium become toxic, locking phosphorus into insoluble solids.

- Nutrients remain present but unavailable because the system that keeps them dissolved as ions has broken down.

- Plants absorb ions, not solid particles.

𝗧𝗵𝗶𝘀 𝗶𝘀 𝘄𝗵𝗲𝗿𝗲 𝗰𝗵𝗲𝗹𝗮𝘁𝗶𝗼𝗻 𝗰𝗼𝗺𝗲𝘀 𝗶𝗻.

A chelating molecule wraps around a nutrient ion—holding it dissolved in soil water, preventing it from clumping back into an insoluble solid, keeping it mobile enough to reach a root.

Nature does this constantly through healthy soil biology.

Mycorrhizal fungi produce oxalic and citric acids at their hyphal tips—natural chelators—wrapping around iron and aluminium ions, pulling phosphorus off the surfaces where it's stuck, keeping nutrients flowing as ions instead of locked as particles.

- When that biology collapses, the chemistry collapses with it. Nutrients clump. Flow stops. The matrix stagnates.

𝗖𝗼𝗻𝘃𝗲𝗿𝘁𝗲 𝗿𝗲𝘀𝘁𝗼𝗿𝗲𝘀 𝗳𝗹𝗼𝘄 𝗮𝘁 𝘁𝗵𝗿𝗲𝗲 𝗹𝗲𝘃𝗲𝗹𝘀:

→ Plantfood rebuilds biology, increasing VAM fungi populations and restoring natural chelation

→ Premium Fulvic Acid provides concentrated organic acids and polyphenols to convert locked particles back into plant-available ions

→ Nutricycler series delivers nutrients already chelated so they stay dissolved and available

The question isn't how much you're applying.

It's whether your soil can keep nutrients flowing as ions instead of clumping as particles.

https://ap1.hubs.ly/y0FK7-0

02/03/2026

When the weather’s a little mad… you’ve got to farm smarter

That’s why Converte is launching a Mad March Sale on our bio-stimulants and bio-fertilisers, essential trace elements, and our premium organic acid for enhanced nutrient efficiency!

Give your crops and soils the boost they need to handle whatever this season throws at them.

compact soils - add bio-restore liquid carbon to improve soil structure.
poor root development - add seed primer and plantfood for stronger roots.
low nutrient adsorption - add plantfood and or premium fulvic acid for better nutrient use efficiency;
risk of disease and pests - add plantfood and or ReNUE foliar to Improve plant health and resilience;
low trace elements - add our nutricycler traces to boost Zn, Cu, Boron and other essential trace elements.

If March is going to be wild — let’s make it wildly productive.

📞 Get in touch to secure your Mad March savings today.

19/02/2026

Supporting Victoria’s Farmers: Converte Steps Up After the Fires

In the wake of the recent bushfires across Victoria, many farming families are facing enormous challenges — lost pasture, damaged infrastructure, and immense pressure on livestock health.
That’s why Converte (Matt Gatto and Ben Reid) are on the road this week, donating our Animal Nutrition product to support impacted farmers.
We’re donating our concentrated Animal Nutrition mineral and vitamin supplement designed to be easily applied to dry feed or added straight into water troughs, helping sheep and cattle maintain essential nutrition when quality feed is scarce.
When pasture is burnt and livestock are stressed, trace minerals and vitamins become critical for:
• Maintaining immune function
• Supporting energy and recovery
• Reducing metabolic stress
• Protecting productivity during feed shortages
(Our boxes include 10 litres of Animal Nutrition PER FARMER which will support a mob of 50 sheep for a month).
This is about standing with farming communities when they need it most. Practical support. Immediate relief. Boots on the ground.
Product drop off points in Yea and Skipton, VICTORIA.
If you or someone you know in bushfire-affected areas of Victoria could benefit from support, please reach out (CALL 1800 108 940) or share this post so we can get help where it’s needed.
Proud to back Australian farmers — not just in business, but in tough times too. 🇦🇺

11/02/2026

Why Farmers are switching to biostimulant seed coatings

Farmers are using Converte biostimulant seed coating (often called “Seed Primer”) on broadacre crops primarily to give the seeds a stronger start and improve overall crop performance — especially under challenging environmental conditions. This isn’t just about coating the seed surface; it’s about delivering biological and nutritional benefits right at the start of the crop’s life cycle.
Here’s why farmers are choosing it:
1. Better Germination and Early Growth
Biostimulant seed coatings are formulated to deliver nutrients, trace elements and beneficial microbes directly to the seed before sowing. This can help enhance germination rates and improve vigour of emerging seedlings, giving crops like wheat a healthier and more uniform start.
2. Improved Nutrient Uptake
By supplying macro- and micro-nutrients and chelating agents right at the seed stage, seed primer helps the plant access and use soil nutrients more effectively from the beginning, which is critical for early root and shoot development.
3. Greater Resilience to Stress
Our biostimulant coating helps plants cope better with abiotic stresses such as drought, heat, frost or poor soil conditions. Stronger early root systems and improved plant health translate to crops that are more resilient across the season.
4. Supports Soil and Plant Biology
Our coating includes components that promote beneficial soil biology such as mycorrhizal fungi and microbes, which further supports nutrient cycling and soil health — a foundation for sustainable crop growth.
5. Integrates Easily With Farming Practices
Converte’s products are designed to fit into existing farming operations (e.g., compatible with current fertiliser programs) so growers can adopt them without major changes to their workflow.
Scientific Basis
Broad university and agronomic research shows that bio-stimulant seed coatings containing nutrients and microbial feeds can improve seedling growth, nutrient uptake and stress tolerance in cereals like wheat, which helps overall crop establishment and yield potential.
In short: farmers use Converte’s biostimulant seed coating to get crops off to a stronger start — improving early growth, nutrient uptake, stress resilience and ultimately increasing the chance of a better yield and more stable performance under variable conditions.
For more information visit https://ap1.hubs.ly/y0zXtm0
or give us a call on 1800 108 940

27/01/2026

Fulvic Acid: Small Molecule. Big Efficiency.
Fulvic acid helps unlock nutrients, improving uptake and movement of fertilisers and crop protection products within the plant. The result? Better efficiency, stronger plant performance, and more value from every input.
Converte’s Fulvic Acid supports smarter farming by helping your chemistry and nutrition work harder—so you don’t have to.

23/01/2026

Seed Primer on Lupins (WA-light soils)
Benefits of seed primer on lupins in light soils

1. Faster, more even emergence

Light soils dry out quickly and can crust or blow. A seed primer helps lupin seed:

Take up moisture more efficiently

Germinate more evenly

Reduce “staggers” where plants emerge over days instead of together

That even start sets yield potential early.

2. Stronger early root development

Lupins rely heavily on early root growth to chase moisture and nutrients in sandy profiles. Seed primers can:

Encourage earlier root extension

Improve early nutrient uptake

Help seedlings access subsoil moisture sooner

This is critical on low water-holding soils.

3. Improved tolerance to early stress

Light soils are prone to:

Rapid drying

Temperature swings

Low inherent fertility

Seed priming supports early plant metabolism, helping seedlings cope better with:

Short dry spells after sowing

Cold snaps

Nutrient stress during establishment

4. Better nodulation & nitrogen fixation

Lupins are only as good as their nodulation:

Stronger early vigour supports earlier and more effective nodulation

Healthier seedlings form nodules sooner, improving N supply through the season

Especially useful where paddocks are marginal or newly cropped to lupins

5. Improved crop competition

On light soils, lupins can be slow starters:

Seed priming helps plants get ahead of weeds

More uniform canopy development

Less reliance on early herbicide timing to compensate for weak growth

6. Greater establishment confidence

Even if final yield gains vary season to season, seed priming:

Reduces establishment risk

Improves stand reliability

Gives confidence when sowing into marginal moisture

That risk reduction alone is often the biggest return.

Bottom line:

On light soils, lupins live or die by their first 3–4 weeks. A seed primer doesn’t replace rain — but it helps seedlings make better use of what moisture and nutrients are there, giving the crop the strongest possible start.

22/01/2026

Seed Primer OFFER
for a limited time we are offering 20% off our seed primer RRP online and in store. 20 litre drums are offered at $880 a generous discount to the retail price of $1100, including GST and delivery.
Application rate 500ml / tonne of seed.
$22 / tonne
Apply to seed on the auger.

Why I’m a fan of Converte® Seed Primer

If you’re serious about getting crops off to the best possible start, Converte® Seed Primer is worth a look. It helps improve early vigour and establishment, especially when conditions aren’t ideal. By supporting stronger root development and more even emergence, crops get up and going faster and compete better from day one. In a season full of uncertainties the seed primer is an excellent low cost product to apply costing somewhere between $1-$2 per hectare depending on sowing rates.

The result? Healthier plants, better resilience, and more confidence that what you’ve planted has the best chance to reach its potential. For me, it’s about stacking the odds in favour of the crop right from the start — and Converte® helps do exactly that.
Offer valid until 28/02/2026 not valid on any other Converte products
Call 1800 108 940 or use code SP20 at checkout in our online shop

21/01/2026

Healthy soils. Healthy livestock. Healthy business.

Just like soils need more than NPK, your sheep and cattle need more than the basics too. Those extra vitamins and trace nutrients are what drive real gains in animal health, resilience and performance.

Converte’s Animal Nutrition range is easy to use – simply add to water or dry feed as part of your regular program.

Support herd health and drought resilience from the inside out.

20/01/2026

Start strong from day one with Converte Seed Primer

A crop’s performance is set before it even hits the soil.
That’s why more farmers are using Converte bio-stimulant seed primer to give their seed the best possible start.

✔️ Improves early root development
✔️ Supports stronger, more even emergence
✔️ Boosts nutrient uptake and resilience
✔️ Helps crops handle stress from the outset

By activating soil biology right at planting, Converte Seed Primer helps set up healthier plants, stronger paddocks, and better yield potential.

Because when the start is right, everything that follows is easier.

👉 Ask about Converte Seed Primer or talk to your local rep.

20/01/2026

BUY 1. GIVE 1. STAND WITH FARMERS

Right now, farmers across Victoria are facing devastating losses from the recent bushfires. Land, livestock, soil health—years of hard work impacted in days.

That’s why Converte is stepping up.
For a limited time, when you buy 1 Converte biostimulant product online, we’ll donate 1 to farmers affected by the bushfires.

🌱 Why it matters:
Converte biostimulants support soil regeneration, pasture recovery, and animal health—helping farmers rebuild stronger, faster, and more resilient systems after fire.

💚 Your purchase does more than boost your farm.
It delivers real, practical support to those who need it most, right now.

👉 Buy one. Give one. Make an impact.
Shop online today and help restore Victorian farms—one paddock, one animal, one community at a time.
https://ap1.hubs.ly/y0wG8m0

16/01/2026

Bushfire recovery takes all of us. At Converte, we’re stepping in with support for both animal health and soil restoration.

We’re donating animal nutrition products to help supplement dry feed for sheep and cattle in fire-affected areas, more information to come on this.

Today we are also launching our online Buy 1 Give 1 campaign: for every litre you purchase, we’ll donate a litre to fire-impacted communities.
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11/12/2025

Why Strong, Resilient Farms Start With Healthy Soils - blog post
Healthy soil is the key to thriving crops, efficient water management, and reduced costs, read more here:
https://ap1.hubs.ly/y0s3zt0

Here’s why soil health is the starting point for any resilient farming system.