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Monday 8:30am - 5pm Tuesday 8:30am - 5pm Wednesday 8:30am - 5pm Thursday 8:30am - 5pm Friday 8:30am - 5pm

George & Matilda Eyecare for Innisfail Optical

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Innisfail, QLD
George & Matilda Eyecare for Innisfail Optical

At Innisfail Optical, we are passionate about eye health.

We are continually investing in the latest technology, training, and products to ensure we give the best care and service possible.

17/12/2025

Your eyes deserve more time, more care.

Use your optical health fund benefits before they expire — and enjoy expert advice, personalised recommendations, and $100 off when you spend $300 or more.

From prescription sunglasses to upgraded lenses for everyday protection, we’ll guide you toward what your eyes truly need. Bring your health fund card to your next appointment, and we’ll make the claim on the spot.

23/11/2025

✨ Black Friday just got brighter! ✨

Join us for our 2-day Cracker Sale on 27 & 28 November!

Treat yourself & your loved ones with these eye-catching savings:
👓 20% off your first pair of glasses or sunglasses
🕶 50% off any additional pairs
👁 Plus 20% off contact lenses

Refresh your look for summer, tick off your Christmas shopping and make the most of your health fund benefits before they expire.

Available across a wide range of eyewear brands – it’s our gift to you this Black Friday!

Terms & conditions apply. See in-store for full details.

10/11/2025

🌺 Discover the world in vibrant colour and unmatched clarity with Maui Jim sunglasses - where cutting-edge lens technology meets island-inspired style.

✨ For a limited time, receive a complimentary Maui Jim cleaning kit (lens cleaner, cloth & screw adjustment tool) with every Maui Jim eyewear purchase!*

💙 Plus, enjoy peace of mind with our Love Them or Return Them guarantee - a risk-free 60-day trial on prescription sunglasses. If you’re not completely satisfied, simply return them for a full refund.

See the difference. Feel the aloha. 🌴 Visit us to experience Maui Jim today.

*Available for a limited time while stocks last.

15/09/2025

Vision 20/20 Sale is on!
From busy mornings to sunny weekends, the right eyewear keeps your vision clear, protects your eyes, and completes your look.

Limited time:
🕶️ 20% Off Sunglasses – block UV & glare
👓 20% Off Glasses – see clearly every day

Keep your eyes healthy and your style on point. Don’t miss out!
📅 Visit us in practice or book online today. T&Cs apply.

12/09/2025

📚👀 80% of a child’s learning happens through their eyes — yet 1 in 5 kids can’t see properly and don’t even know it.
By 2050, half the world’s population is expected to be myopic.

✨ MiYOSMART lenses can slow myopia progression by up to 60%, giving kids clear vision today while protecting their future sight.

📅 Book your child’s eye test these school holidays and ask us about MiYOSMART lenses in our practice.

03/09/2025

New & Exclusive: Mon LuLu Eyewear
Premium frames designed for women who embrace elegance and modern style. Timeless, confident, and effortlessly chic.
Each pair includes a sleek slimline case to keep your eyewear safe in style.
Visit our practice today and explore the new Mon LuLu collection.

28/08/2025

Your Eyes Deserve Everyday Protection

Did you know your eyes are even more sensitive to UV damage than your skin? Yet, only 58% of Aussies wear UV-protective sunglasses.

Now is the time to protect your eyes! Receive a free pair of sunglasses when you buy a complete pair of glasses (min. $300) or a six-month supply of contact lenses.

T&Cs apply.
Book your appointment today.

12/08/2025

Where Strength Meets Sophistication

Engineered for performance, designed for comfort. TITANForge frames are made with ultra light weight memory metal for a perfect balance of durability and style.

Discover the next generation of eyewear. New TITANForge range exclusive to George & Matilda Eyecare

11/08/2025

Where Strength Meets Sophistication

Engineered for performance, designed for comfort. TITANForge frames are made with ultra light weight memory metal for a perfect balance of durability and style.
Discover the next generation of eyewear. New TITANForge range exclusive to George & Matilda Eyecare

23/06/2025

🎨 Colouring Competition Time at George & Matilda Eyecare for Innisfail Optical! Open to ages 1–5 and 6–10 for a chance to win a $25 Kmart gift voucher in each category!

To enter, visit us instore to collect a colouring page (we’ve got plenty ready to go!), bring it to life with your best colours, and return it to us by 5pm on 9th July.

Winners will be announced just before our local show holiday on 10th July. Let’s make it bright, fun, and full of colour – we can’t wait to see your masterpieces!

28/05/2025

Don’t miss out on our Storewide Cracker Sale, happening tomorrow and on Friday at George & Matilda Eyecare.

Whether you're updating your everyday eyewear, need a spare pair, or stocking up on contact lenses, you'll enjoy huge savings storewide.

Our appointments are filling up fast, so if you want to check your prescription and general eye health, book in your eye test today.

Alternatively, just pop in and browse the extensive range and take advantage of our 2-day sale.

24/04/2025

🎉 Big shoutout to our Colouring In Competition winners — you did an amazing job!
And a huge thank you to all the little legends who joined in with their colourful creativity. 💫

Parents — your child’s masterpiece is waiting! Drop by in-store to collect their artwork. Unclaimed pages will be sent off for recycling soon 🌿🙂

Address

39A Rankin Street
Innisfail, QLD
4860

Opening Hours

Monday	8:30am - 5pm
Tuesday	8:30am - 5pm
Wednesday	8:30am - 5pm
Thursday	8:30am - 5pm
Friday	8:30am - 5pm

Telephone

+61740611506

Website

https://georgeandmatilda.com.au/stores/george-and-matilda-eyecare-for-innisfail-optical/

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Our Story

Innisfail Optical Pty Ltd is the Cassowary Coast's longest serving independent optometrist. Owned by Optometrist, Lauren Jenkins, Innisfail Optical is committed to providing industry leading, personalised vision care services including eye health checks using state of the art technology and quality eyewear.