01/08/2025
World Breastfeeding Week Begins Today!
Every year, the 1st of August marks the beginning of World Breastfeeding Week — a global celebration and call to action that reminds us of the beauty, importance, and right of every baby and mother to access the support they need to breastfeed successfully.
Here in Australia, while more than 96% of mothers initiate breastfeeding, by the time babies are 5 months old, less than 15% are exclusively breastfed. This isn’t a failure of mothers — this is a systems issue. And it’s something we can change.
What does the research say?
Research shows that the most important predictor for breastfeeding duration and satisfaction is support — both professional and social. Support that is informed, non-judgmental, consistent, and accessible.
Breastfeeding isn't just about milk — it's about hormones, bonding, microbiome development, long-term health outcomes, and building the foundations of trust and connection for both mother and baby.
When we support breastfeeding, we’re not just feeding babies. We’re nurturing mothers, families, and communities.
At New Life Midwifery, we are deeply committed to walking beside our families through pregnancy, birth, and postpartum. But we don’t always know what happens after discharge. We want to better understand the long-term breastfeeding outcomes for our clients, and also be able to compare this data with state and national data.
If you are one of our past clients, we would love to hear from you! Please comment “client” below, or get in touch with us to complete a short survey about your breastfeeding journey after discharge.
With love and lactation,
Jannie x