30/03/2026
Meet Baby Massage by Anna - our March Grow Local Business in the Spotlight!
đśCan you tell us a bit about yourself and what your business does?
Hi, Iâm Anna, an occupational therapist and Infant massage consultant and the owner of Baby Massage by Anna. Iâve been running baby massage classes over the past year in SA and recently moved up here at the start of this year where Iâm now hoping to build my business locally. I run small, relaxed group classes for parents and their babies from birth to pre-crawling. In the sessions, I guide parents through gentle baby massage techniques and teach them the strokes step-by-step, so they can confidently massage their own baby. Alongside the techniques, we also talk about things like sleep, digestion and settling, but a big focus is on connection, confidence, and creating a calm, supportive space for both baby and parent.
đśWhat led you to connect with KDCCIâs Grow Local program?
When I started my business, I realised quickly that while I felt confident in running the classes side of things, I wanted more support with the business side. Things like marketing, systems and knowing what steps to take next felt a bit overwhelming. I was actually recommended the Grow Local program by another local businesswoman who spoke really highly of it, and it felt like a great fit being something that supports local businesses and connects you with people who understand what itâs like starting out.
đśWhat kind of support have you received through Grow Local, and how has it helped your business so far?
Itâs been really helpful having access to practical advice and support around setting things up and promoting my classes. Iâve also found it really valuable being connected with other local business owners and feeling like Iâm not doing it all on my own. Carly has been amazing; she has definitely made the whole process feel a lot more manageable and given me more confidence moving forward.
đśWhatâs next for your business over the next 12 months?
Over the next 12 months Iâm really looking to grow and expand the business. At the moment I'll be running classes one day a week, but Iâd love to build that up to a couple of days as things grow. Hopefully over the next 12 months I might start to think about offering 1:1 private sessions alongside the group classes and possibly changing the structure a little to better suit different families. My focus is to keep creating a really welcoming, supportive space for parents, while making baby massage more flexible and accessible.
If you'd like to find out how Grow Local can support your business, visit our website https://kdcci.com.au/grow-local