04/02/2026
Love this. Our feet deserve the recognition they deserve. Strengthen and stretch, keep them moving in all directions and they will love you back.
The most dangerous addiction of the modern world isn’t sugar. 🍬
It’s comfort.
And the biggest addiction we practice every single day is right under our feet. 👣
For over 2 million years, our ancestors were endurance athletes.
They ran after prey across African savannas.
They walked thousands of kilometers across continents.
And they did it without:
• “Air” soles
• Gel cushioning
• “Miracle” arch supports
• Thick padding
They moved by landing on the front or midfoot.
Your foot is a masterpiece of biological engineering — designed to work like a spring. 🦶
When you land naturally:
• the foot arch stretches
• the calf muscles lengthen
• the Achilles tendon absorbs impact
This is a perfect natural shock-absorption system.
Then came the 1970s.
The running boom.
Shoe companies realized two things:
1. You can’t sell bare feet.
2. You can’t patent the ground. 🌍
So they created a “problem” — impact.
And sold the “solution” — cushioning. 👟
Thick foam heels.
“Arch support.”
“Motion control.”
It sounded like medicine.
In reality, it was marketing — designed to sell plastic. 😔
And it changed the way we move.
Soft heels taught people to do something that never happens in nature:
👉 land on the heel ‼️
This is called heel striking — and biomechanically, it’s a disaster.
It bypasses the foot’s natural shock absorption.
Impact travels straight:
➡️ to the calf
➡️ to the knee
➡️ to the lower back
The shoe absorbs the feeling of impact,
but your joints absorb the force.
Even worse, “support” acts like a cast.
Support a muscle — and it switches off.
Squeeze the foot in a narrow shoe — and toe function atrophies.
We traded strong, adaptable feet for weak, deformed “shells” — and there’s often no way back.
It’s no coincidence that:
• knee replacements
• chronic back pain
exploded at the same time “comfortable shoes” became the norm.
Comfort is often harm disguised as convenience.
When we understand this, we can make conscious choices — and question marketing claims.
We can also take intentional steps to reverse the damage.
The first step?
Wake up the sleeping feet. ⚽👣
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