An award-winning naturopath & mentor I have helped 100+ naturopaths establish a successful practice Yes, they are now 20, 21, 23, 25 and 27!
As a mother of 5, I am known as mumma bear đťâ¤ď¸ - soft, loving and warm but ferocious when it comes to the well-being of my (not-so) littles ones. How did that happen đ¤ˇ
I am passionate about supporting parents â to ensure that they are heard, supported and encouraged. I understand the deep worry of a mum that accompanies your childâs illness when you donât know what to do or where to turn. That is why I became a naturopath in the first place. With experiencing the high level of success in my clinical practice, I am committed to helping other naturopaths and nutritionist build their practice to collectively we can help more people and have a bigger impact. Over the past 16 years, I have helped over 90 practitioners grow their clinic. I am an advocate for the protection of our children, our cultures and our planet. As a business investor, I support innovative ideas that improve the world in these 3 areas. Career highlights:
Awards
- 2017 NHAA Award for Notable Contributions to Naturopathy in Australia
- 2018 BIMA Award for Excellence in Practice: Naturopathy & Herbal Medicine
- 2018 BIMA Award for Excellence in Practice: Nutrition & Dietetics
Keynote speaker presenter both in Australia and internationally
- 2nd International Endocrinology Conference, Chicago, USA in 2014
- 7th Global Dieticians and Nutritionist Conference in Dec 2016, Philadelphia, USA
- 7th Asian Congress on Autoimmunity in March 2017, Melbourne
- 8th NEM conference in April 2018, Kochi India on PANS & PANDAS
- Mediherb National Tour Management of Atopy Disease in Children, August 2018
- Integria Healthcare Allergies: Hostile to Harmless May 2021
Publications
N-Acetyl Cysteine and Curcumin in Pediatric Acute-Onset Neuropsychiatric Syndrome in Child and Adolescent Psychopharmacology, 2018 28(4): 293-294. Metabolic syndrome: a case report for collaborative care in Advances in Integrative Medicine, 2014 1(1): 44-47.
14/11/2025
You donât need fancy tech to make your life easier, just a few smart habits:
1ď¸âŁ Use templates for client emails, intake forms, and follow-ups.
2ď¸âŁ Batch your appointments so youâre not jumping between consults and admin all day.
3ď¸âŁ Set one âhourâ a week to work on your business to check finances, marketing, and planning, not in between clients, but as part of your job.
Small systems create big relief.
They donât take away the heart of your work, they give it space to breathe.
12/11/2025
Overwhelmed by admin, emails, and juggling multiple roles in your practice? Youâre not alone.
If youâre stuck in a cycle of reacting instead of planning, itâs no wonder it feels like thereâs never enough time or headspace.
The right structure doesnât box you in, it gives you freedom.
Freedom to plan ahead, to take time off, to focus fully on your clients when youâre with them.
𧊠Start with one simple shift this week: block out time to work on your business, not just in it.
That hour might be the most valuable one you spend all week.
10/11/2025
đż Somewhere along the way, the spark that started your practice can get buried under admin, comparison, or constant busyness.
You began this work to help people heal, not to feel disconnected from your own purpose.
The Thriving Practitioner Masterclass is your space to realign.
A free 2.5-hour live session designed for naturopaths and nutritionists who want to rebuild their business around clarity, confidence, and sustainable success.
Hereâs what weâll explore together:
⨠How to reconnect with your âwhyâ and let it guide your business decisions
⨠Ways to create ease and flow in your week, without losing momentum
⨠The mindset shifts that help you grow without burning out
Thriving starts when your business feels like an extension of your purpose, not a weight on your shoulders.
Most practitioners focus on âgetting more clients.â
But what if the problem isnât how many come in, itâs how much leaks out?
Unpaid invoices, last-minute cancellations, unclear pricing, they quietly drain your income and energy.
Before you add more to your workload, fix whatâs not working underneath. A business that runs smoothly keeps what it earns.
đĄ Quick tip: Do a 10-minute audit of your clinic flow this week - where are you losing time or money without realising it?
06/11/2025
Some days it feels like youâre holding your whole business in your brain, remembering whoâs paid, which client needs a follow-up, what you need to post this week.
The more you hold, the harder it is to create space for strategy, creativity, or rest.
Systems donât just save time, they protect your energy.
Every process you automate or delegate gives you back a little more focus for the work that truly matters.
𧊠Start small: set up one recurring process this week that takes something off your mental plate.
04/11/2025
You love helping your clientsâbut if your practice isnât bringing in consistent income, it can feel like all your effort is going straight into admin, chasing payments, and juggling tasks.
The truth is, many practitioners are undercharging or running inefficient systemsâand thatâs quietly costing both money and time.
Every hour spent on low-impact tasks is an hour you could be seeing clients, creating programs, or simply resting.
Working smarter isnât about doing moreâitâs about creating a structure that supports your income, your clients, and your life.
â Streamlined systems
â Clear, confident pricing
â Strategic workflows that protect your time
When your clinic is structured well, your business starts to work for youânot the other way around.
03/11/2025
If your clinic isnât giving you the income or freedom you hoped for, itâs not about working harder, itâs about having the right structure behind it.
Thatâs why I created The Profitable Practitioner Course, starting November 19, to help practitioners build clinics that actually work for them.
Inside, Iâll walk you through the systems, pricing strategies, and business foundations that support steady income, loyal clients, and more time for what you love most.
đĄ You donât need to lose your passion to run a profitable practice, you just need a smarter plan.
⨠What does thriving as a practitioner really look like? â¨
For this practitioner, Madison Matthews, PCOS Naturopath, thriving means building a business that runs smoothly without constant hustle, where clients book with ease, money feels abundant, and work aligns with life instead of taking it over. đż
Itâs about having flexibility, outsourcing the draining tasks, and showing up authentically with excitement each day, knowing your clients value the expertise you bring. đŤ
What does thriving look like for you in your practice?
31/10/2025
When I first started in practice, no one told me how to run the business side of things, how to price properly, manage admin, or plan for growth.
Thatâs why I built The Profitable Practitioner Course to give you the clarity and confidence to run your clinic like the professional you already are.
Starting November 5, weâll work together to simplify your systems, strengthen your business model, and set your practice up for sustainable growth, without the burnout.
Every time you pause a big idea to fix the printer, reconcile payments, or chase a late form⌠the momentum fades a little.
Opportunities donât always wait until youâve cleared your inbox.
That course you wanted to launch.
The referral partnership you meant to set up.
The new service you wanted to pilot.
When the small stuff keeps winning your attention, the big stuff never gets off the ground.
27/10/2025
What if the solution to more clients, more income, and more free time wasnât more work, but delegation? đ¤Ż
When youâre in clinical practice, itâs easy to think you can do it allâafter all, itâs your business. But the reality is that wearing too many hats takes a toll on your time and energy, and ultimately, your profitability. đ
The best way to scale your practice isnât by doing everything yourself; itâs by outsourcing tasks that drain your time. Whether itâs hiring a virtual assistant, working with a bookkeeper, or outsourcing marketingâevery dollar spent on outsourcing is an investment in your future. More time for clients, better service, and increased income?
Thatâs the ROI of delegation.
25/10/2025
I get it, delegating seems like an extra cost when youâre still building your practice. But the truth? You canât afford NOT to.
Trying to do everything yourself limits your ability to scale. Spending time on administrative tasks, answering phones, and marketing leaves you with little time to grow your business. Eventually, you hit a ceiling because youâre stuck in the cycle of being overworked and underpaid.
When you bring in support, you free yourself up to focus on the bigger picture: expanding your client base, offering new services, and building a sustainable business that doesnât rely on you doing it all.
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For the past 13 years, Iâve been helping kids live their life free of anxiety, OCD and tics â PANS & PANDAS.
For parents, itâs not an easy journey! The challenges of just getting through every day, not knowing the best way to handle the latest meltdown before even contemplating what treatment might help the most. The grief in the quiet moments â this isnât the family life you imagined.
As a mother of 5, in my home - I am known as mumma bear đťâ¤ď¸- soft, loving and warm but ferocious when it comes to the well-being of my (not-so) littles ones. Yes, they are now 18, 19, 21, 23 and 25! How did that happen đ¤ˇ
I am passionate about supporting parents â to ensure that they heard, supported and encouraged. I understand the deep worry of a mum that accompanies your childâs illness when you donât know what to do or where to turn. That is why I became a naturopath in the first place.
As a naturopath, I am not against using medication. To me, itâs not about natural medicine versus conventional medicine â but what is best. Best for your child, best for your family and best long-term â that might be natural medicine alone or a combination.
My passion has driven me to research extensively, work hard and excel in my field, not to be recognised although I have, but to be the best practitioner I possibly can for the families that put their trust in me.
