Culture Of One

11/11/2025

💰 Are you paying your practitioners too much… or too little?

Most clinic owners have no idea what their team actually costs — or what each practitioner truly earns for the business.

They just look at wages, revenue, and gut feel.
But that’s not how sustainable clinics are built.

In my next live webinar — The Truth About Practitioner Wages: What You Should Be Paying — I’ll break down exactly how to measure practitioner costs vs revenue generated.

👉 You’ll see how to:
✅ Calculate true practitioner profitability
✅ Model wages against billings using a live spreadsheet
✅ Spot when your team’s “busyness” is masking low margins
✅ Set up pay structures that actually work long-term

It’s part myth-busting, part spreadsheet therapy — and it could change how you see your business forever.

🗓 Tuesday, November 25th
⏰ 12:30PM AEDT
🎟 Free for clinic owners and team leaders

👉 Register now and get the live spreadsheet template on the day:
🔗

Why you're paying too much and what you can do about it.

23/10/2025

A good talking point from today's session

👉 How many consults do you actually need to hit a reasonable $5K week in private practice?

Well this really illustrates the difference between where some clinics sit and how hard you and your team might have to work for your money AND profit margins.

If you'd like to watch the full session of "How To Attract Private Paying Patients" it's now live on our Circle Platform.

https://culture-of-one.circle.so/c/access-webinars-here/sections/559529/lessons/2939941

16/10/2025

The best way for clinics to adapt isn’t waiting for third parties to change — it’s attracting more private-paying patients.

Build recurring relationships, deliver great outcomes, and raise your fees with confidence.

This is the pathway to a profession that actually lasts.

📞 Ready to get your clinic on board?
👉 Book a strategy call → https://calendly.com/culture-of-one/fb-15-min-call

14/10/2025

The APA & Nous Group just confirmed what many of us already knew — the sustainable rate for physiotherapy sits right around $261/hour, or $130.50 for a 30-minute session.

It’s not about charging more — it’s about finally pricing in line with reality.

Some clinics will sit higher, some lower — but this gives us a clear benchmark for what sustainability actually looks like.

💡 Watch the full breakdown here:
👉 https://www.cultureofone.com.au/insights/physio-pricing

13/10/2025

You don’t need 10 years in the job to justify premium pricing.

If you’ve built a waitlist, deliver outcomes, and know how to communicate your unique value proposition, you’re already in that next bracket — the $300/hour level of commercial competence.

🚀 Want help clarifying your UVP?
👉 Download my free Private Practice GPT → https://cultureofone.kit.com/d623f6336e

09/10/2025

We're running a live workshop in two weeks that I’ve wanted to deliver for a long time:

👉 How to Attract More Private-Paying Patients
📅 Thursday, October 23rd @ 12:30PM AEST
🎟 Register here: https://cultureofone.kit.com/howtoattractprivatepatients

This isn’t another “Google Ads hack.”
It’s a deep dive into the psychology, systems, and storytelling behind building a practice that attracts ideal patients — people who value your expertise, stay for the full outcome, and fuel long-term profit.

💡 Why it matters

Google brings you bottom-of-funnel patients — people who are ready to buy, but not always ready to invest.
We’ll talk about how to market like a founder, not a clinic, and attract clients who genuinely want what you sell.

📚 What we’ll cover

✅ Relationship marketing — how to turn networks and referrers into aligned leads
✅ Content marketing — what to post and how to convert attention
✅ Personal branding — building trust at scale
✅ Positioning strategy — stop competing on price, start competing on identity

I’m confident you’ll get a lot out of this session.
If this resonates — click the link below and grab your spot now.
Places are limited.

👉 https://cultureofone.kit.com/howtoattractprivatepatients

08/10/2025

Most clinics don’t have a patient problem —
they have a positioning problem.

If you’re tired of relying on EPCs, care plans, and third-party referrals to fill your books, it’s time to level up.

Private-paying patients aren’t unicorns.
They’re just better aligned — and you attract them through systems, not luck.

Next week, I’m running a live webinar:
🎯 How to Attract More Private-Paying Patients
🗓 Thursday, October 23 @ 12:30PM AEDT
(No replay. You’ve got to show up live.)

We’ll cover:
✅ Relationship marketing — building genuine referral networks
✅ Content marketing — creating material that actually converts
✅ Personal branding — how to stand out in a noisy market

If you want to get off the third-party treadmill and fill your books with ideal patients who want what you sell, this one’s for you.

👉 Register here: https://cultureofone.kit.com/howtoattractprivatepatients

06/10/2025

Looking for a way to stand out from the crowd?

Download our latest custom GPT and get started.

https://cultureofone.kit.com/privatepatientgpt

26/09/2025

Happy GF Day!

There's one thing you'll note from teams that make it to the big dance.

Everyone knows their role.

Some people are ball winners, in and under.

Others are running on the outside, tagging, negating.

But it's clear, no two players are doing the same thing at the same time.

It's funny how in business though, we end up doing exactly that.

Rather than having a clear niche or direction, we put all our players on the park to do the same thing.

It's a massive mistake, not having a clear niche for each person.

And I've got a fix for you.

My private patient GPT.

It's yours for free, check it out here and let me know what you think :)

https://cultureofone.kit.com/niches

25/09/2025

If you want to thrive as a clinic owner, you can’t just “treat everything.”

👉 The only way to grow beyond the sole trader/small treadmill is to carve a niche.
👉 And it’s not just you — every practitioner in your team needs their own unique edge.

When everyone works in their own niche, you don’t shrink the pie… you actually grow it. That’s how clinics thrive and collaborate to lift the quality of healthcare in the community.

Ready to define your niche? Download the Private Practice Growth GPT here → https://cultureofone.kit.com/niches

24/09/2025

One of the most glaringly obvious things when working with health business owners is the lack of basic financial literacy.
It's not a clinic owners fault - the system is opaque af.

The good news -> this is where financially savvy business coaches (like myself) who can translate complexity within a niche matter.

Because accountants and MBAs will give you finance speak.

And a good coach will:

1. Cut through the financial noise (of which there is a lot!)

2. Equip you with the skills to manage your business better.

3. And 10x the fees you invest into financial returns.

But most are scared to step out of that opacity.

23/09/2025

Most clinics get stuck because they sound exactly the same.

That’s why I built the Private Practice Growth GPT — a free tool that helps you define your UVP in one clear line:
👉 Who you serve
👉 How you help them
👉 Why you’re different

It’s the same methodology I use in my Profits course — but you can start today for free.

🔗 Download it here → https://cultureofone.kit.com/niches