14/01/2026
Hyper palatable and processed foods are built for you to have an emotional attachment to them.
Just take a birthday cake for example and think about the feelings associated with literally just a cake. I’m sure you don’t have those same feelings for a tomato.
Sometimes these foods can mask themselves as temporary joy or pain relief, especially mentally and it’s hard to break that cycle. It can be an addiction cycle.
If you struggle with that heres some things that might help.
First you need to try and understand what you are feeling when you get these cravings. Simply identify feelings without judgement
Second is implement some sort of physiological change that’s going to lessen these cravings. For example, craving sugars can sometimes mean you need more electrolytes, more electrolytes less cravings.
The last thing and the hardest is trying to break the habit. This is where you need to constantly make a conscious choice to be better and it’s very hard to do it alone.
This this is why trying to get in better shape is so hard it’s an emotional journey and it’s one that most people fail on their own
I’d love to start a conversation with someone about this topic. Message me. I’d be happy to chat.