11/11/2025
💭 ⚫️ Why I’m Saying NO to Black Friday 🖤
I’ve chosen not to run a Black Friday sale — and here’s why.
Black Friday may make sense elsewhere, but in Australia, it sits too close to both our end-of-financial-year and Christmas sales. It’s become another cycle of urgency and pressure that often devalues the care, quality, and time that small and medium businesses put into their work.
Constant discounts can dilute the true value of what we offer, and I’d rather honour the people who support us all year — our loyal members and regular clients who make Liquid Room what it is.
This isn’t about missing out. It’s about staying true to our values — choosing calm over chaos, integrity over impulse, and quality over quantity.
🌿 We will, however, be releasing our Christmas Sale in the first or second week of December — and it will be worth the wait.
We’re taking this time to create something truly special for you, your family, and your loved ones.
As we approach our 10-year anniversary, we’re filled with gratitude for your continued support. This next chapter is about sharing even more opportunities for wellbeing, growth, and quality care with all of you.
✨ Thank you for walking this journey with us — patiently, mindfully, and with heart.