Franchise Relationships Institute

Franchise Relationships Institute Experts in the psychology of franchising The first was The Franchise E-Factor, a model that explains the inherent tensions in the franchise relationship.

The Franchise Relationships Institute (FRI) was established in 1989 by business psychologist, Greg Nathan, who had previously been a multi-unit franchisee and senior franchisor executive. At the time, Greg was surprised at the lack of quality information available on how to be a successful franchisor or franchisee, or how to manage the common stresses within the franchise relationship. Seeing an important need, he used his psychological training to create evidence-based tools and techniques for franchisors and franchisees, to help them understand the factors important to their mutual success and satisfaction. FRI has worked with over 500 franchise brands and 40,000 franchisees and since conducted extensive research with hundreds of franchise networks around the world on what helps or hinders healthy franchise relationships. Several popular books, such as Profitable Partnerships, have been published, and a number of important discoveries made. Useful collaboration techniques have been developed for preventing conflict and improving communication in large meetings, such as the Group Scoop. A number of objective psychometric tools have also been created, including the ACE Franchisee Survey for measuring franchisee satisfaction, and the Nathan Profiler, for assessing franchisee suitability. Whenever new discoveries have been made, these have been integrated into FRI’s professional development programs and conference presentations. It is this passion for sharing evidence-based tools and information that has established FRI as the world’s most trustworthy resource for helping franchisors and franchisees create healthy franchise relationships. For detailed information on how FRI can help, please visit https://www.franchiserelationships.com.
+61 488 023 912
info@franchiserelationships.com

Change is often associated with uncertainty, inconvenience, unexpected expenses and a loss of control. These trigger the...
19/02/2026

Change is often associated with uncertainty, inconvenience, unexpected expenses and a loss of control. These trigger the brain’s threat response, cloud people’s thinking and can create feelings of paranoia.

People will not listen to your logic until they feel their concerns have been acknowledged. Empathetic listening calms the brain and enables people to be more receptive to what you have to say.

In our ‘Getting Franchisee Buy-in to Change’ workshop, we’ll show you proven strategies to ensure people feel heard so that you can then discuss solutions to their challenges. For details, click here: https://www.franchiserelationships.com/training/getting-franchisee-buy-in-to-change-march-2026/

While open discussion is important, conversations can quickly turn negative or unproductive if not guided by a competent...
17/02/2026

While open discussion is important, conversations can quickly turn negative or unproductive if not guided by a competent facilitator. Sensitive topics require clear direction to ensure people feel heard while still keeping the discussion constructive and solution‑focused.

In our ‘Getting Franchisee Buy-in to Change’ workshop, we’ll show you proven strategies to run constructive meetings where everybody is heard and nobody dominates. For details, click here: https://www.franchiserelationships.com/training/getting-franchisee-buy-in-to-change-march-2026/

Those implementing the change will have practical insights you can’t afford to ignore. By taking the time to ask what th...
13/02/2026

Those implementing the change will have practical insights you can’t afford to ignore. By taking the time to ask what they need, you’ll be rewarded with stronger buy-in, smoother ex*****on, and better outcomes.

In our ‘Getting Franchisee Buy-in to Change’ workshop, we’ll show you proven strategies to identify the key stakeholder groups and how to engage them with the process. For details, click here: https://www.linkedin.com/feed/update/urn:li:activity:7427977374874619904

Franchisees don’t want to wade through long-winded documents that don’t address their concerns. So keep your communicati...
11/02/2026

Franchisees don’t want to wade through long-winded documents that don’t address their concerns. So keep your communication direct, factual and to the point.

Also, face-to-face communication works best because people can then ask questions and provide live feedback on what you are proposing.

In our ‘Getting Franchisee Buy-in to Change’ workshop, we’ll show you proven strategies to communicate in a way that franchisees respond well to, so they’re more likely to listen and engage with what you’re saying. For details, click here: https://www.franchiserelationships.com/training/getting-franchisee-buy-in-to-change-march-2026/

When you announce something new that will impact the business of franchisees, their minds will be busy processing what t...
11/02/2026

When you announce something new that will impact the business of franchisees, their minds will be busy processing what they’ve just heard. Asking for questions too soon is a bad strategy and will often be met with silence. This is often more about shock than agreement. Many franchisors have suffered from this mistake. But there is a solution.

In our ‘Getting Franchisee Buy-in to Change’ workshop, we’ll show you proven strategies for uncovering what’s on people’s minds in a safe and constructive way, so you end up with true engagement rather than superficial silence. For full details of this informative and interactive workshop, click here: https://www.franchiserelationships.com/training/getting-franchisee-buy-in-to-change-march-2026/

Many change initiatives stumble not because the idea is bad but because impatience and poor planning push them into the ...
11/02/2026

Many change initiatives stumble not because the idea is bad but because impatience and poor planning push them into the network before they’re ready.

When changes aren’t properly tested, you risk operational issues you didn’t anticipate, and it causes confusion. A well‑planned pilot not only refines the initiative, but it also gives franchisees real‑world proof that the change works. Want to avoid this and other common mistakes?

Join us this March for our online workshop: Getting Franchisees Buy‑In to Change! For full details, click here: https://www.franchiserelationships.com/training/getting-franchisee-buy-in-to-change-march-2026/

GETTING BUY-IN TO NEW INITIATIVES: Sometimes, a proposed change doesn’t fail because it’s impractical but because it tou...
05/02/2026

GETTING BUY-IN TO NEW INITIATIVES: Sometimes, a proposed change doesn’t fail because it’s impractical but because it touches a cultural nerve.

When franchisees feel a change threatens the essence of the brand, you’ll hear comments like: “The company is losing its heart” or “This doesn’t feel like who we are anymore.” This emotional dimension is powerful. Overlooking it can turn even small operational changes into major pushback. Want to avoid this and other common mistakes?

Join our online workshop in March: Getting Franchisee Buy‑In to Change

Learn how to communicate change in a way that generates trust and leads to franchisee commitment. For full details, click here: https://www.franchiserelationships.com/training/getting-franchisee-buy-in-to-change-march-2026/

When introducing change in a franchise network, one of the most common and costly mistakes is failing to clearly justify...
03/02/2026

When introducing change in a franchise network, one of the most common and costly mistakes is failing to clearly justify the change in terms that matter to franchisees. If the “why” isn’t clear, even the best ideas can hit resistance. Want to avoid this and other common mistakes?

Join our online workshop in March: Getting Franchisees to Buy‑In to Change

Learn how to communicate change in a way that generates trust and leads to franchisee commitment. For full details, click here: https://www.franchiserelationships.com/training/getting-franchisee-buy-in-to-change-march-2026/

Our mission at FRI is to foster profitable partnerships in the global franchising sector. Thanks to everyone who has bee...
23/12/2025

Our mission at FRI is to foster profitable partnerships in the global franchising sector. Thanks to everyone who has been part of our journey this year, for trusting us and supporting our work. Cheers to a peaceful end-of-year break and a prosperous 2026!

Checkout our new dates for franchisor professional development courses here: https://www.franchiserelationships.com/upcoming-events/

Most of us immediately recognise the Superman brand and what it stands for - truth, justice, freedom and a better tomorr...
05/12/2025

Most of us immediately recognise the Superman brand and what it stands for - truth, justice, freedom and a better tomorrow!
Could you honestly say that everyone in your franchise network shares the same level of clarity about what you stand for and what you want to be known for?

In our latest blog, we share some tips to help make you unstoppable, just like Superman!

Most of us immediately recognise the Superman brand and what it stands for - truth, justice, freedom and a better tomorrow! Could you honestly say that everyone in your franchise network shares the same level of clarity about what you stand for and what you want to be known for?

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