Franchise Relationships Institute

Franchise Relationships Institute Experts in the psychology of franchising The first was The Franchise E-Factor, a model that explains the inherent tensions in the franchise relationship.

The Franchise Relationships Institute (FRI) was established in 1989 by business psychologist, Greg Nathan, who had previously been a multi-unit franchisee and senior franchisor executive. At the time, Greg was surprised at the lack of quality information available on how to be a successful franchisor or franchisee, or how to manage the common stresses within the franchise relationship. Seeing an important need, he used his psychological training to create evidence-based tools and techniques for franchisors and franchisees, to help them understand the factors important to their mutual success and satisfaction. FRI has worked with over 500 franchise brands and 40,000 franchisees and since conducted extensive research with hundreds of franchise networks around the world on what helps or hinders healthy franchise relationships. Several popular books, such as Profitable Partnerships, have been published, and a number of important discoveries made. Useful collaboration techniques have been developed for preventing conflict and improving communication in large meetings, such as the Group Scoop. A number of objective psychometric tools have also been created, including the ACE Franchisee Survey for measuring franchisee satisfaction, and the Nathan Profiler, for assessing franchisee suitability. Whenever new discoveries have been made, these have been integrated into FRI’s professional development programs and conference presentations. It is this passion for sharing evidence-based tools and information that has established FRI as the world’s most trustworthy resource for helping franchisors and franchisees create healthy franchise relationships. For detailed information on how FRI can help, please visit https://www.franchiserelationships.com.
+61 488 023 912
info@franchiserelationships.com

Our mission at FRI is to foster profitable partnerships in the global franchising sector. Thanks to everyone who has bee...
23/12/2025

Our mission at FRI is to foster profitable partnerships in the global franchising sector. Thanks to everyone who has been part of our journey this year, for trusting us and supporting our work. Cheers to a peaceful end-of-year break and a prosperous 2026!

Checkout our new dates for franchisor professional development courses here: https://www.franchiserelationships.com/upcoming-events/

Most of us immediately recognise the Superman brand and what it stands for - truth, justice, freedom and a better tomorr...
05/12/2025

Most of us immediately recognise the Superman brand and what it stands for - truth, justice, freedom and a better tomorrow!
Could you honestly say that everyone in your franchise network shares the same level of clarity about what you stand for and what you want to be known for?

In our latest blog, we share some tips to help make you unstoppable, just like Superman!

Most of us immediately recognise the Superman brand and what it stands for - truth, justice, freedom and a better tomorrow! Could you honestly say that everyone in your franchise network shares the same level of clarity about what you stand for and what you want to be known for?

Having a sense of belonging is a fundamental psychological need.Discover effective ways to harness the power of connecti...
10/10/2025

Having a sense of belonging is a fundamental psychological need.
Discover effective ways to harness the power of connection in your franchise network through our new Positive Franchising Update.

Read here:

A significant opportunity for franchisors to enhance franchisee satisfaction, motivation, and performance is harnessing the power of connection through robust facilitation processes.

We are thrilled to be supporting this important convention. If you are attending, please drop by for a chat. We'd love t...
10/10/2025

We are thrilled to be supporting this important convention. If you are attending, please drop by for a chat. We'd love to hear about your goals and explore how we may be able to help with our evidence-based tools and insights into franchising excellence.

In partnership with FranchiseLab and Psych Press, we’ll be showcasing:
✅ Tools to recruit quality franchisees with confidence
✅ Training to educate and empower franchisor teams
✅ Solutions to measure and improve franchisee satisfaction

We've just completed a brilliant Advanced Field Manager Bootcamp with a talented group from a diversity of brands in fou...
03/10/2025

We've just completed a brilliant Advanced Field Manager Bootcamp with a talented group from a diversity of brands in four countries. It's always exciting to facilitate conversations and see how much value people derive from sharing their experiences and insights with one another.

🎉 Another Foundation Field Manager Bootcamp wrapped up with our jolly learners from the Jollibee Group in the Philippine...
17/09/2025

🎉 Another Foundation Field Manager Bootcamp wrapped up with our jolly learners from the Jollibee Group in the Philippines!
It was a pleasure meeting such passionate professionals and exchanging ideas. We hope you’re walking away with fresh insights to support franchisees in a well-rounded, impactful way.

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