16/04/2026
Ageing isn’t just about “wrinkles.” Over time, the structural proteins and hydration molecules that keep skin looking firm, bouncy, and plump naturally begin to decline.
On average in your,
20’s: collagen starts declining by ~1% per year
30’s: collagen is often around 10–15% lower than your early 20’s
40’s: this can reach 20–30% lower, with more noticeable changes in skin firmness
50’s: around menopause, up to 30% can be lost in just 5 years
60’s+: collagen may be 50%+ lower, alongside major elastin and hyaluronic acid depletion
Think of it like this:
Collagen = firmness
Elastin = bounce
Hyaluronic acid = hydration + plumpness
Understanding why these changes happen helps you make smarter decisions around skincare + treatments.
Ageing is normal, understanding what changes beneath the surface helps you support your skin through every decade.
