20/11/2025
“They can crowd out real world activities”
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This is absolutely on the money Unplugged Psychologist. The term ‘Brain rot’ has been popping up around me daily for the past few weeks. I knew I didn’t know enough about it, but I did know it was connected to Roblox and that I need to get my head around it quickly. (When you work with young people the trends you need to understand move quickly)
Most amazingly to me if that kids have come up with this term with an awareness that these games are highly addictive and hard to put down!
As adults that gives us a great way to open to conversation about how best we support them to manage their use of these games.
If you, like me, finding keeping up with the latest evidence based advice around tech and screen times it’s important to have a few go to pages and sites. The unplugged psychologist if usually the first place I check.
What Are Brain Rot Games & Why Are Kids Obsessed?
As a child psychologist & digital addiction specialist, I've spent 20 years tracking screen trends. Recently, a term has exploded across school & dinner tables: Brain Rot games. If you’re a parent, teacher or health professional trying to understand what this means & why kids are hooked, you’re not alone
What Does Brain Rot Mean?
“Brain Rot” is the nickname kids use for games they play endlessly. They know it’s not good for them. The term isn’t medical, but when kids label their own games Brain Rot, we should pay attention
These aren’t long stories or creative tools. They’re fast, colourful, chaotic bursts of dopamine. Think basic graphics, repeatable mechanics & short rounds. Easy to pick up, hard to put down
Examples include:
Roblox obbys
Subway Surfers
Stumble Guys
Melon Playground
Garten of Banban
Kids don’t need tutorials or big time commitments. It’s quick stimulation.
Why Are Kids Drawn to Them?
These games reward fast & often. Kids love mastery & rapid progression. They can squeeze in a few rounds between homework & dinner, or in the car.
Socially, they’re shareable. They show up in jokes, TikTok trends & memes. Even when not playing, kids are watching or talking about them. There’s also safety in simplicity. Unlike games needing headsets & intense focus, Brain Rot games are lightweight & disposable. Kids can jump in, laugh, & jump out.
Should We Be Worried?
Not necessarily. Brain Rot games aren’t evil. But they’re built to keep kids coming back. If they dominate playtime, they can crowd out real world activities.
Ask yourself:
Is this a sometimes snack or an all the time diet?
Does my child still do creative or social play?
Is this replacing sleep, homework or friendships?
One helpful step: get curious. Type one of these games into YouTube + “gameplay”. You’ll see why kids get hooked. Understanding their world makes for better conversations
“Brain Rot” isn’t medical. But it reveals something important: kids know when something isn’t good for them. They just can’t always stop
That’s where adults step in. Not to ban everything, but to guide, balance & stay curious about what’s behind the screen