The Holistic Ingredient

The Holistic Ingredient Online wellness hub, supporting women to achieve a happy and healthy version of themselves.
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Amy is a qualified health coach and Practitioner of NLP, EFT, Hypnosis and the 2-hour life transformational CTC therapy. Amy’s podcast Woman, Conversations for the Curious explores a range of juicy – and sometimes taboo - topics on what it is to be a woman. Amy recently launched a growing range of premium Marine Collagen branded products, with two 2 products coming soon!

15/02/2026

For anyone eager to improve the health of their hair 🔥 Yesterday I washed and conditioned my hair, and didn’t put a single styling product in it - and this is what I woke up to.For many years, I couldn’t have done this. When I first moved to “clean” haircare about 15 years ago, many of the products stripped my hair completely. Dry, frizzy and impossible to curl without layering in stacks of product - I genuinely thought my curls had changed with age. But after nearly 15 months of using Crown Curly consistently, my hair feels hydrated and healthy again - like it remembers what it’s meant to do! This is proof that you don’t need more product, you need the right product. I can’t recommend the Crown Curly enough - my hair is testament 👌🏼

You’ll find the full range in store - don’t hesitate to let me know if you have any questions about where to start. And know, there’s products available for straight, wavy and curly hair.

Well… these messages have absolutely made my week 🥹💛 There's nothing better than hearing that something we’ve created is...
15/02/2026

Well… these messages have absolutely made my week 🥹💛 There's nothing better than hearing that something we’ve created is helping you feel clearer, more energised, less foggy, better recovered and actually craving your water.

Now for the not-so-fun update… Pineapple as many of you know, has officially sold out (you lot really do love it 🍍), and if we’re lucky, we have a couple of weeks left of Lemon & Lime. We anticipate being fully restocked with our best-selling blends in about a month - so if you’re running low, now is the time to grab a pouch.

Thank you for giving it a go, and for loving it as much as I do - and for taking the time to share your feedback, it's HUGELY appreciated. Amy x

Valentine’s can keep the roses. I’m more interested in clean sheets, bottomless tea, and doing absolutely nothing produc...
13/02/2026

Valentine’s can keep the roses. I’m more interested in clean sheets, bottomless tea, and doing absolutely nothing productive. Loving yourself is allowed to be excessive, silly and a little (or a lot) indulgent, right? Happy Galantines, Gals xx

11/02/2026

Three runs of Crown Curly Volumising Hydra-Foam nearly gone in three weeks 😅

Apparently my community is very pro-volume- and possibly a little 80s-inclined? Big hair people, I see you 😆

This is the foam you reach for when you want hydration, definition, grit and lift — without crunch. And while I use it for curls, it’s brilliant for anyone with straight or wavy hair who loves texture and volume.

Also… it smells exceptionally good!

Comment ‘volume’ and I’ll send you the link to check out the hydra foam AND the new refill pouch! 🔥🪮

10/02/2026

The most important message - when you learn your ‘edge’ you become far more adept at managing your energy, your nervous system, your stress levels - your entire wellbeing. Most significantly - you limit risk of burnout, and chronic illness. 

As I mentioned, it took me a long time to realise that the pins and needles were my sign that I was at my edge - and the consequence of that, was worsening health. 

These days, as soon as I feel any hint of pins and needles, I pull up the drawbridge with no hesitation. Absolutely nothing is more important than our health, so if that means reconfiguring training, clearing diaries, leaving the housework to another week, so be it. 

We are entirely responsible for the choices we make each day - aren’t we fortunate that our body speaks to us as it does.

If you’ve been feeling flat, frazzled and like you’re constantly running on empty - I think it's fair to say you’re not ...
09/02/2026

If you’ve been feeling flat, frazzled and like you’re constantly running on empty - I think it's fair to say you’re not alone. Midlife has a way of stretching our energy in each and every direction.

Maca is a simple addition to my breakfast (and smoothies, bliss balls, hot chocs!) that I've been enjoying for over a decade now. Traditionally used to support energy and hormonal balance, it’s not about quick fixes - it’s about nourishment over time, and if you love the flavour as I do, it's an ingredient that adds to your meals in more ways than one.

A simple daily addition for when you’re ready for an energy edit that feels sustainable. 🌾✨

I didn’t reivinent any wheels with the creation of this recipe, but why bother when it’s this simple! Maca, protein over...
08/02/2026

I didn’t reivinent any wheels with the creation of this recipe, but why bother when it’s this simple! Maca, protein overnight chia oats. Cool, creamy, made the night before, and nourishing in all the ways that matter.

I love adding maca for its grounding, nourishing quality - it turns a simple bowl of overnight oats and chia into a delicious breakfast that helps our household feel properly fed as the day begins.

Let’s not forget all the hero ingredients:
– h**p seeds for an extra protein boost
– chia seeds for fibre and that creamy texture
– cinnamon for warmth and blood-sugar support
– plus added protein for staying power

It’s already in the fridge for our breakfast tomorrow. If you’d like to pop it in yours too, comment ‘overnight oats’ and I’ll DM the recipe your way! 🤍

Am I right…or am I right? 😉
06/02/2026

Am I right…or am I right? 😉

For some, maca is an acquired taste - but not for me.. I loved it from the get-go. It's hard to describe the flavour - m...
05/02/2026

For some, maca is an acquired taste - but not for me.. I loved it from the get-go. It's hard to describe the flavour - malty? Butterscotchy? It's a consistent part of my morning routine, not just for the benefits, but because it makes my muesli that much yummier.

If your pouch is siting in the pantry unloved, let me help you. These are the three easiest ways to use it - all pulled straight from real-life routines. If it fits into your day, you’re far more likely to stick with it 🤍

I’ve been thinking a little about my face lately - not in a critical way, but in a curious, I suppose almost tender one....
04/02/2026

I’ve been thinking a little about my face lately - not in a critical way, but in a curious, I suppose almost tender one. The face I wake up with each morning - the one that’s laughed and worried hard, cried when things felt heavy (or hilarious), and smiled wide when life has delivered the good stuff. This face that keeps changing as I move through different seasons of life.

It's easy to slip into fixing mode, especially when it comes to skin, and all that we are exposed to online. To look for the next product, the next solution, the next thing that promises to smooth, brighten, change or improve. And yet, the moments I feel most at ease in my skin are usually when I stop thinking about trying to correct it and continue caring for it instead. I feel much the same about my greying hair, as it happens.

Loving the skin I’m in doesn’t mean I always love how it looks. It means I’m learning to approach it with more kindness and to continue supporting it in the ways that I know how. Feeding myself properly, drinking enough water, keeping my routines simple, and letting my skin be human - expressive, imperfect, and full of story.

This new month, I’m holding the idea of 'love the skin you're in' as an intentional theme. Not something to strive for or achieve, but something to return to when I catch myself being critical or contemplating fixing something that doesn’t need fixing.

So, here’s my gentle reminder - to myself, and maybe to you too - that our faces aren’t problems to solve. They’re reflections of the lives we’re living - and they deserve care, respect, and a whole lot more softness than we’re often taught to give.
Here’s to fewer harsh judgments, more everyday kindness, and showing up just as we are 🤍

A year ago today 🤍🪽 You are still following me to the bathroom, lying on my legs on the couch, sleeping at my feet, bark...
29/01/2026

A year ago today 🤍🪽 You are still following me to the bathroom, lying on my legs on the couch, sleeping at my feet, barking at the postie and resting your chin on my knee at 3pm every afternoon, nudging me for your second walk. You are everywhere always Wilson, and for that I am grateful. Missing you my little mate 💛

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Wholefoods, clean living and boundless energy.

My name is Amy Crawford and I am the founder of The Holistic ingredient. THI aims to inspire you to reclaim great health and boundless energy through clean living tips, whole food recipes and energy healing. A Reiki Master, Business Coach, Practitioner of CTC, Hypnosis, NLP, EFT and a Health Coach, I am also the author of whole foods eBooks A Nourishing Kitchen, A Nourishing Morning and Nourishing Kids. I am a passionate Diamond doTERRA Leader, educating people all over the globe around how best to support their physical, mental and emotional health with therapeutic grade essential oils.