The Holistic Ingredient

The Holistic Ingredient Online wellness hub, supporting women to achieve a happy and healthy version of themselves.
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Amy is a qualified health coach and Practitioner of NLP, EFT, Hypnosis and the 2-hour life transformational CTC therapy. Amy’s podcast Woman, Conversations for the Curious explores a range of juicy – and sometimes taboo - topics on what it is to be a woman. Amy recently launched a growing range of premium Marine Collagen branded products, with two 2 products coming soon!

For the love of seriously good and long-lasting sourdough, do yourself a favour and wrap it up in a beeswax wrap. We don...
15/03/2026

For the love of seriously good and long-lasting sourdough, do yourself a favour and wrap it up in a beeswax wrap. We don’t eat a lot of sourdough in this house because we err on the side of GF, but when we do we sure do enjoy it. Except when it’s stale in 1-2 days. Wrapping today’s loaf like this will deliver us fresh-enough sourdough for a week. I know lots of you use beeswax wraps, and I also know you won’t find a better one!

Sadly, Queen B has now closed, but I’ve about 10 wraps available in store - all the same size as this - that can be cut up to suit cheese, bowls, cucumber, and all sorts of bits and bobs.

I simply wipe this one down, fold it up and store it in the third drawer down. You know the one.

14/03/2026

A garden makeover - this one benefits our environment, the bees, our happiness and a social enterprise business doing good in the world. It was pure luck that I stumbled upon .au working in my neighbour’s front yard. Within a few days I received a quote, the design was completed and the dates were locked in. Then, in came the team and over 2 days the work was complete. When they’d finished yesterday I actually said to Andrew, “Gee, I wish I had more work for them, that was such a great experience!” Which speaks volumes, doesn’t it.

A few things bring me much joy in my life: cycling, early nights, the company of a dog (and good friends, of course 😉), and watching things grow.

If you need me, I’ll be sitting on my front steps with a cuppa, waiting (characterstically) impatiently for my garden to fill out.

Glow Gardens is a certified social enterprise empowering First Nations youth via gardening, landscaping & environmental services. If you, like me, are a sucker for seriously effficient and good service, I promise you won’t be disappointed. It’s important that you know - I am a very happy, fully paying customer.

Now, back to my front step! 🐝 🌱

12/03/2026

Over the last two weeks I’ve been sharing my experience with a vestibular migraine in stories, and what surprised me most wasn’t the impact of the migraine itself - it was the conversations that followed.

So many women navigating similar symptoms, anxiety, or migraines in this chapter of life, often assuming it’s just something we have to tolerate.

This week reminded me how powerful it is when women talk openly about what’s happening in their bodies. Information really is power - and sometimes one conversation can be the catalyst someone else needs to seek support or advocate for themselves.

Thank you, so very much, to all of you who have reached out with shared stories and experiences - you’ve helped in immeasurable ways 🙏🏻🥰

I was reading a post this morning telling me that if I’m eating muesli, yoghurt & fruit for breakfast I’m doing it wrong...
09/03/2026

I was reading a post this morning telling me that if I’m eating muesli, yoghurt & fruit for breakfast I’m doing it wrong - so I scrolled on and hopped up to make my muesli 🤷🏻‍♀️

I find simple routines more important than ever these days, and if that means eating the same breakfast that I love six days out of seven, so be it.

Find routines that work for you, eat nutritious food that you enjoy, and try not to get too hung up on ‘right’ and ‘wrong’. Instead, aim to traverse the food groups, enjoy a variety of colours from the rainbow each day, and lean towards whole foods as much as possible. In my experience, food rules can create unnecessary stress and get in the way of enjoying food for food’s sake.

In my bowl today - gluten free MOJO muesli (essentially nuts, seeds & dried fruit), 1 teaspoon of THI maca and marine collagen with Kakadu & Davidson plum (raspberry flavour that I adore with the maca), plus a little vanilla protein.

To be topped with Greek yoghurt, Bonsoy & fruit 🍇

And honestly? I’ll soon be looking forward to it again tomorrow.

Today is International Women’s Day, and if you spend any time on social media you could easily come away thinking that w...
07/03/2026

Today is International Women’s Day, and if you spend any time on social media you could easily come away thinking that women spend most of their time tearing each other down.

There is certainly some of that out there, but I don’t actually believe it tells the full story.

Last weekend I rode in my first cycling race, and afterwards I received this message from a woman I’ve never met. A complete stranger who took the time to write something so thoughtful, generous and encouraging, and it genuinely made me pause.

What stayed with me most was this line:

“I love that for women, how we can earnestly and honestly champion each other without fearing some loss to the territory of ourselves.”

It’s such a beautiful way of describing something I see far more often in my own life - women who celebrate each other, who encourage each other, and who recognise that another woman’s courage or success doesn’t diminish their own.

In fact, it often does the opposite. It inspires us.

So today, on International Women’s Day, I just want to acknowledge the women who show up like this - the women who cheer from the sidelines, who send kind messages, who lift other women up and make the world feel a little more generous and supportive because of it.

This message from a stranger reminded me that there are far more women championing each other than the internet sometimes leads us to believe.

And that feels like something worth celebrating today.

Amy x

I received this message this week, and it really made me smile. Not because I think Daily Greens is “magic" but because ...
07/03/2026

I received this message this week, and it really made me smile. Not because I think Daily Greens is “magic" but because when women start noticing the difference when they don’t take something, that’s when you know it’s working for them.

These messages mean the world to me and it's why there's even more THI wellness blends like this one coming to us all soon ❤️

To my lovely Scottish customer, thank you so much for your continued support - I love that Aussie made blends are reaching so far and wide! 💚

This year I’m choosing strength over striving, consistency over intensity, nourishment over restriction, and curiosity o...
05/03/2026

This year I’m choosing strength over striving, consistency over intensity, nourishment over restriction, and curiosity over comparison. And I’m letting go of the pressure to keep up and the idea that rest needs to be earned.

If you’re craving a steadier, kinder pace this year, you’re not alone 🤍

Around week three of taking creatine consistently, my Pilates instructor paused and said, “Have you noticed you’re not c...
03/03/2026

Around week three of taking creatine consistently, my Pilates instructor paused and said, “Have you noticed you’re not complaining about muscle soreness anymore?”

I hadn’t consciously clocked it, but she had. And that’s often how creatine works. It’s not a stimulant, it doesn’t give you a buzz. It works by gradually increasing phosphocreatine stores inside the muscle, which improves ATP regeneration - your body’s primary energy system. Over time, that translates into better training tolerance, steadier strength gains, and more efficient recovery.

Research shows muscle stores reach near-saturation within a few weeks of daily intake, which is typically when performance shifts become noticeable.

For many women, especially in midlife, that matters. Because maintaining lean muscle, power output and recovery capacity becomes increasingly important as hormones shift.

This isn’t about “bulking," it’s about staying strong, capable and resilient.

A small daily habit, with an evidence-backed shift. Available online now at theholisticingredient.com

She’s back 🤎Hanami was one of the very first beauty brands I ever stocked - and this week, she’s returned to the shelves...
02/03/2026

She’s back 🤎

Hanami was one of the very first beauty brands I ever stocked - and this week, she’s returned to the shelves at THI.

I’ve selected 14 shades especially for Autumn and Winter - rich berries, earthy neutrals, deep reds and the confident tones that feel right with knitwear and boots.

If you’ve been here a while, you’ll know the store evolves. Sometimes brands change direction. Sometimes costs shift. Sometimes values need realigning behind the scenes. It’s rarely as simple as it looks from the outside.

What matters most to me is alignment - beautiful performance, thoughtful ingredients, Australian made, and brands I feel proud to stand behind.

Hanami still ticks every box.

If you’d like to choose your learn more about Hanami, or grab your favourite shade, comment HANAMI below and I’ll message you the link 🤎

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Wholefoods, clean living and boundless energy.

My name is Amy Crawford and I am the founder of The Holistic ingredient. THI aims to inspire you to reclaim great health and boundless energy through clean living tips, whole food recipes and energy healing. A Reiki Master, Business Coach, Practitioner of CTC, Hypnosis, NLP, EFT and a Health Coach, I am also the author of whole foods eBooks A Nourishing Kitchen, A Nourishing Morning and Nourishing Kids. I am a passionate Diamond doTERRA Leader, educating people all over the globe around how best to support their physical, mental and emotional health with therapeutic grade essential oils.