Alt/shift/

Introducing Alt/Shift, an independent public relations, social media, experiential and sponsorship a

15/01/2026

New year, new running goals 👟

We’ve teamed up with ASICS to bring to life their Comfort Swap event to life, where you can trade your old runners for a pair of their new GEL-NIMBUS™ 28s to prove how comfortable the new shoe is for all running needs. Hope you’re one of the lucky ones that have been selected in the ballot!

sydney

21/11/2025

The legendary is kicking off his in Victoria today! We are stoked to be back working with the surfing legend to raise awareness for this much-loved event🏌️‍♂️

Now in its second year at the Yarra Yarra Golf Club, Mick and his star-studded crew are teeing off to raise money for , and Yarra Yarra-affiliated causes.

You can get involved in the action by heading to the Mick Fanning Charity Golf Day website for your chance to donate or enter the auction and bid for some seriously exclusive, one-of-a-kind experiences.

21/11/2025

The legendary is kicking off his Charity Golf Day in Victoria today! We are stoked to be back working with the surfing legend to raise awareness for this much-loved event🏌️‍♂️

Now in its second year at the Yarra Yarra Golf Club, Mick Fanning and his star-studded crew are teeing off to raise money for , and Yarra Yarra-affiliated causes.

You can get involved in the action by heading to the Mick Fanning Charity Golf Day website for your chance to donate or enter the auction and bid for some seriously exclusive, one-of-a-kind experiences.

06/11/2025

Kicking off AFLW Season 10 Finals at Yarraville Oval 🏈

Local players, a bold banner run-through and a big media moment celebrating a decade of AFLW!

23/10/2025

Such a special evening hosting the TheraFace Mask Glo launch this week ✨

We explored the science of LED therapy with and , discovered how this innovative mask brings clinical-grade red, blue, and infrared light therapy home, and celebrated Kendall Jenner joining the Therabody family!

02/10/2025

That feeling when we’re shortlisted for awards for Best Use of AI & Tech for our Chatbot Comedy Show with , and Best Direct Submission for The Hardest Share campaign with

🥵 credit:

04/09/2025

Sydney just levelled up. It’s time we intro’d our new MD,

She’s spent the last decade creating work for some of the world’s biggest brands — and now she’s bringing that talent and Shifty energy to our Sydney team.

Big chapter ahead. Watch this space 👀

22/07/2025

We’re thrilled to announce four well-deserved promotions at alt/shift/.

Alycia, Damian, Sophie and Sofya have stepped into Practice Head roles across PR, Social & Content, Integrated, and People, Performance & Culture - leading key areas of the business and shaping what’s next for our work and our clients.

We can’t wait to see the continued impact they’ll have across the agency. Congratulations to all four!

23/05/2025

This month, the Shifties went intergalactic with Melbourne Museum to launch LEGO Star Wars: The Exhibition — a galaxy-first experience by Ryan ‘Brickman’ McNaught, the only LEGO Certified Professional in the southern hemisphere.

The incredible collection of life-sized LEGO Star Wars models is the largest ever to be made!

The exhibition is open now at Melbourne Museum.

Photographer: Eugene Hyland,

13/05/2025

Carrying a VOSS bottle has always said something — and it still does.

A symbol of style, taste, and quiet confidence, VOSS has defined what premium hydration looks like for years.

Now, @‌voss_aus continues to lead the way, and we’re thrilled to welcome them to the alt/shift/ family.
To kick things off, we hit the streets (and the sand) with UGC that captures the spirit of modern Australian life — street to shore, cool to the core.

12/05/2025

Carrying a VOSS bottle has always said something — and it still does.

A symbol of style, taste, and quiet confidence, VOSS has defined what premium hydration looks like for years.

Now, @‌voss_aus continues to lead the way, and we’re thrilled to welcome them to the alt/shift/ family.

To kick things off, we hit the streets (and the sand) with UGC that captures the spirit of modern Australian life — street to shore, cool to the core.

Address

Suite 2, 1st Floor, 393 Smith Street
Melbourne, VIC
3065

Website

http://www.altshift.com.au/

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