25/01/2026
Reflections
When a mentor disappoints.
There is a lot of talk around the place from me included about mentors that are either shifting their business or changing their messaging due to the changing landscape of the online business world.
There is usually two ways to look at it:
1. Is to understand that everyone has the right to change what they offer and how they choose to run their business.
2. Is to acknowledge that you are disappointed and that it actually changes your relationship to the mentor, and unfortunately usually not for the better.
For me there is an element of both, however I am a big believer in don't make promises you can't keep. But what some of these mentors don't realise is it creates a lack of trust in their brand. Now they may not immediately care about this, but at some point, I believe it will come to harm their brand. If they decided to change their mind again, many people won't be able to trust them.
I have not only had the mentor that I invested in change their messaging, but they have also now changed the container that I signed up for without warning. To say I'm disappointed is an understatement, but the bigger thing is I don't actually trust her and her messaging anymore. It's interesting how they view their changes and how they are trying to dress them up and justify them. The deeper part to this is, this isn't the first time its happened. I had invested in a lifetime access to another program with a different person awhile back that was a short time after investment they shut their online business down including the platform that hosted their content. Again, it has affected my trust in this person if they were to return to the online space. I guess I wish they had honoured their agreements and not made promises that they didn't keep.
I have had others that have honoured their agreements which I am grateful for. However, this recent experience makes it hard to wonder who to trust. They have been in the online space for some time and thought that was a good indicator of trust but no more, I don't use testimonials so that's not the problem. So, I'm curious to hear how you decide who to invest in for long term containers.