Brain Potential

04/02/2026

Memory Starts with Experience

Every memory begins as an experience: a sound, a smell, a conversation, a moment of joy or fear. These experiences activate sensory systems—vision, hearing, touch, taste, or smell—which send electrical signals racing through the brain.

At this stage, the information is fragile. If the brain did nothing further, the experience would fade almost instantly. What determines whether it sticks? Attention, emotion, repetition, and meaning all play major roles. The brain is selective—it doesn’t store everything, only what seems important.

To find out more about this topic, read the full article here: https://brainpotential.net/how-the-brain-builds-memories/

13/01/2026

Neuroscience plays a vital role in everyday life, as the proper functioning of the brain and nervous system is essential for survival.

Our 2026 conference on the Gold Coast, Queensland, will focus on the practical applications, innovations, and research in neuroscience across various disciplines.

Explore our keynote speakers and register today:

Join the 2026 IAAN Annual Conference from Sept 10-12 in Gold Coast, AUS. Connect with experts in neuroscience & book your tickets today!

16/12/2025

COVID-19 leaves a lasting mark on the human brain, according to research undertaken by Griffith University

COVID-19 does not just affect the respiratory system, but also significantly alters the brain in people who have fully recovered from the infectious

08/12/2025

That Christmas close date is looming. You have until the 23rd of December (or maybe sooner) to get everything finished. You don’t normally have trouble managing your workload, but the days are flying by, and people are taking their time to get back to you which is only slowing you down.

Your usually ‘ordered mind’ is now cluttered and chaotic and you are having trouble staying focused. You are normally even-tempered, but you find yourself crying at silly things or snapping at people for no real reason.

If this sounds like you, read more here: https://brainpotential.net/the-stress-of-christmas

02/12/2025

Are you feeling the stress?

The Stress of Christmas
When December rolls around (sometimes even before), do you find yourself agitated, quick-tempered and prone to outbursts at the drop of a hat?

You may not even realise it, but the stress of Christmas could be what’s creating that situation.

So, what is it about Christmas that causes us so much stress and what is happening inside the brain when it happens?

This is what I’m talking about in my latest blog which you can find here: https://brainpotential.net/the-stress-of-christmas

02/12/2025

The Stress of Christmas
When December rolls around (sometimes even before), do you find yourself agitated, quick-tempered and prone to outbursts at the drop of a hat?

You may not even realise it, but the stress of Christmas could be what’s creating that situation.

So, what is it about Christmas that causes us so much stress and what is happening inside the brain when it happens?

This is what I’m talking about in my latest blog which you can find here: https://brainpotential.net/the-stress-of-christmas

31/10/2025

Neuroscience is the scientific study of the nervous system, including the brain, spinal cord, and peripheral nerves, examining its structure, function, development, and behaviours (which include disorders).

20/10/2025

What is brain training?

Brain training or cognitive training consists of activities designed to maintain or even improve your cognitive function such as memory, attention, concentration, and problem solving.

To find out more about this topic, read the full article here: https://brainpotential.net/how-to-train-your-brain-every-day/

22/08/2025

07/07/2025

Be there in November

03/07/2025