Eyebenefit

Eyebenefit is an optical buying group supporting independent optical retail practices.

We are a Optical Buying Group for independent Optical Dispensers and Optometrists. We provide significant savings for our members through group discounts from our preferred suppliers.

05/11/2025

Community is your superpower! 🎊

👉 Independent optical stores have something big chains can’t replicate: connection, personality and local trust.

In this post, we’re sharing simple, smart ways to grow your business by owning what makes you different — and showing up for the community that supports you.

Let’s thrive together! ✨

22/10/2025

Have you started your UIOLI campaign?

Your patients' health rebates are about to expire – don’t miss the chance to remind them! 📲

We’ve got MMS, posters and letters ready to go – all customised with your branding, colours and logo.

📆 Order your campaign today!

02/10/2025

Your display is more than showcasing — it’s your silent salesperson.

🧠 Shoppers make judgments in under 8 seconds.
👁️ We process visual info 60,000x faster than text.
That means the way you present your frames directly impacts whether people stop to browse — or keep walking.
✨ A well-organised, intentional display makes the space feel more premium, builds trust, and boosts conversions.

Here’s where to start:
✔️ Group frames by style, occasion or face shape — not just by brand
✔️ Use small signs to guide decisions (“Best for Round Faces”, “Staff Favourite”)
✔️ Keep shelves clutter-free — Less is more!

Your display is already speaking. Make sure it’s saying “shop here.” 😉

30/09/2025

Not sure where to start with your marketing? 🔍

👉 Our Support Hub has everything you need to explore what we offer — from detailed service info and step-by-step processes to pricing and easy enquiry forms.

Whether you're after posters, business cards, digital campaigns or something more custom, it's all in one place. ✔️ You can even order your Use it or Lose it campaigns here!

Jump in and take a look around — your next campaign might be a few clicks away! 💻✨

25/09/2025

Office days don't get better than this! 🥰 🍰

We hope you all have a safe and relaxing long weekend if you're in Melbourne! 👏

24/09/2025

No two optical practices are the same—so why use one-size-fits-all marketing? 🧐

At Eyebenefit, we do things differently. Swipe through to see how we tailor marketing to your practice, your patients, and your goals 🚀

We’re like an extra set of hands on your team—here to help you stand out for all the right reasons!

👉 Curious? Head to our website to learn more—no pressure, just personalised support.

18/09/2025

Use it or Lose it time is here! ⏰

Now’s the perfect moment to remind your patients that their optical rebates expire at the end of the year—and if you're planning a sale, this is the time to run it!

We can help you create a fully integrated campaign with:
📱 MMS
📬 Letters
🖼️ In-store posters
📣 Meta ads

Go all-in with a 360° approach or pick the touchpoints that work best for your store. Either way, we’ll help you make it count.

📩 Get in touch today to get started!

16/09/2025

New Le Specs - Official Page styles have landed at Sunshades Eyewear!

👉 Reach out to your Sunshades representative to view the collection or for more information.

09/09/2025

What an incredible few days in Thailand! 🇹🇭

From Amazing Race adventures through Bangkok to powerful panel discussions, we watched our community grow stronger.

To our partners at HOYA Lens Australia and every community member who attended: your energy made every moment meaningful.

When community comes together, innovation follows! Here's to the relationships that lift us up. 💙

Address

Waterman Business Centres Suite Level 72, UL40 1341 Dandenong Road
Preston, VIC
3148

Website

http://www.eyebenefit.com.au/

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