Eyebenefit

Eyebenefit is an optical buying group supporting independent optical retail practices.

We are a Optical Buying Group for independent Optical Dispensers and Optometrists. We provide significant savings for our members through group discounts from our preferred suppliers.

16/12/2025

Thinking about joining Eyebenefit? Here’s what our members wish they knew sooner 👇

From the time saved on supplier negotiations to the genuine hands-on support, from our vibrant community of 300+ practices to the reality that free membership truly means free...the benefits often exceed expectations. ✔️

Don't spend another year wondering 'what if?' Your future self will thank you for making this decision today.

👉 Enquire about free membership: https://cstu.io/787c9c

09/12/2025

Check out the latest Albert I'mStein eyewear collection 🤩

Contact your Frames Etcetera rep for more info!

04/12/2025

A festive afternoon of celebration and gratitude!🎄❤️

To our members and supplier partners who joined us for our Christmas Party last Sunday: your presence made this celebration memorable. This is what community looks like.

Thank you to our amazing team for the work you put into making this day what it was! Your passion and dedication always shine through 👏

Here's to a year of connection, growth and supporting each other. Cheers to more in 2025! ✨

27/11/2025

We're proud to support Women With Vision 2026! 💙🧡

Women With Vision is the first-of-its-kind festival bringing together women across the optical industry for bold conversations, inspiring speakers and meaningful networking opportunities.

Whether you're an optometrist, optical dispenser, practice owner, student or industry professional — this event is for you.

📅 Sunday, March 15th, 2026
📍 The Timber Yard, Melbourne

These are the conversations and connections that strengthen our entire industry. We can't wait to see our community come together!

Will we see you there? Get your ticket: https://cstu.io/8fca18

19/11/2025

Huge thanks to Eye Envy Optometrist for the kind words 💙

We’re so passionate about helping independent practice owners get their time back—and feedback like this reminds us why we do what we do.

Contact us and we’ll take care of everything from website updates to social media campaigns, so you can focus on what really matters: delivering amazing eye care 🙌

12/11/2025

Marketing feeling overwhelming this busy season? 👉 We've got you!

Our team is here to do the heavy lifting — custom campaigns, social media management, branded materials and more —all personalised for the needs of your practice.

Focus on your patients. We'll handle the rest. ✔️

Reach out via email or through our Support Hub today!

05/11/2025

Community is your superpower! 🎊

👉 Independent optical stores have something big chains can’t replicate: connection, personality and local trust.

In this post, we’re sharing simple, smart ways to grow your business by owning what makes you different — and showing up for the community that supports you.

Let’s thrive together! ✨

22/10/2025

Have you started your UIOLI campaign?

Your patients' health rebates are about to expire – don’t miss the chance to remind them! 📲

We’ve got MMS, posters and letters ready to go – all customised with your branding, colours and logo.

📆 Order your campaign today!

14/10/2025

Don’t underestimate the power of a good business card 🌟

Whether you're slipping them into a shopping bag after a purchase or handing one over during a chat—business cards are an easy way to keep your practice top of mind.

We’ll design yours to align perfectly with your branding, so they feel like a natural extension of your business.

👉 Need to stock up? Let’s create something your patients will actually want to hang on to!

07/10/2025

What an unforgettable night! 🎊

EmpowerHer Perth brought together 24 incredible women from across the optical industry for an evening of connection, courage and conversation at the QT Hotel Perth.

Special thanks to our guest speaker from for her inspiring words, to Ken Rogers for leading this new initiative, and to for guiding the evening with warmth and openness.

Together we’re shaping the future of women in optics! 👏

02/10/2025

Your display is more than showcasing — it’s your silent salesperson.

🧠 Shoppers make judgments in under 8 seconds.
👁️ We process visual info 60,000x faster than text.
That means the way you present your frames directly impacts whether people stop to browse — or keep walking.
✨ A well-organised, intentional display makes the space feel more premium, builds trust, and boosts conversions.

Here’s where to start:
✔️ Group frames by style, occasion or face shape — not just by brand
✔️ Use small signs to guide decisions (“Best for Round Faces”, “Staff Favourite”)
✔️ Keep shelves clutter-free — Less is more!

Your display is already speaking. Make sure it’s saying “shop here.” 😉

Address

Waterman Business Centres Suite Level 72, UL40 1341 Dandenong Road
Preston, VIC
3148

Website

http://www.eyebenefit.com.au/

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