Eyebenefit

Eyebenefit is an optical buying group supporting independent optical retail practices.

We are a Optical Buying Group for independent Optical Dispensers and Optometrists. We provide significant savings for our members through group discounts from our preferred suppliers.

05/02/2026

We’ve noticed a pattern this week 👉 a lot of practices are reaching out about marketing planning for the year ahead!

February rolls around and suddenly the year feels properly underway while marketing is still sitting on the “I’ll get to it” list. If that sounds familiar, you’re not alone.

We’re helping practices lock in realistic marketing plans right now from branding and social media to multi channel campaigns.

If you’re ready to get organised, reach out!

📩 Email us at support@eyebenefit.com.au

03/02/2026

If Thailand has been on your wishlist…this one’s for you.

Our annual HOYA Lens Australia x Eyebenefit conference details are coming soon.

Stay tuned 👀

29/01/2026

Thank you, Vision Care Eye Centre! 💙

Testimonials like this mean everything to our team! We're here to take marketing off your plate so you can focus on what you do best: caring for your patients.

Proud to support you and grateful you're part of our community 🙌

27/01/2026

Titanium Transformed.

The new collection from Silhouette Eyewear, The Refined, redefines what titanium eyewear can be.

👉 Reach out to your local VMD Eyewear rep to learn more!

21/01/2026

Why aren't more people seeing your posts? 🤔

We get asked this all the time. Here's the truth: organic posts (the ones you don't pay to promote) aren't designed to have massive reach.

But don't let that discourage you! 👉 Swipe left to learn why organic content is still essential and how to make it work for your practice.

Already posting but feeling stuck? We can help with that! Reach out to us 📩

13/01/2026

Term 1 is just around the corner 📚👀

If back-to-school marketing isn't on your radar yet, now's the time! A quick reminder to parents that vision issues can impact the classroom could see your appointment book filled up. ✔️

Even one simple post, SMS or email can help parents take action early!

Need support? 📩 Get in touch!

06/01/2026

A new year, a fresh start! ✨

This year is about building on what works: delivering tailored marketing solutions, strengthening industry partnerships and fostering the genuine connections that make our community thrive.

We're also working on some exciting projects behind the scenes that we can't wait to share with you soon! 👀 🤫

Ready to elevate your practice this year? 👉 Reach out — we're here to help!

24/12/2025

Merry Christmas from all of us at Eyebenefit 🎄

Wishing our community a day filled with rest, laughter and time with the people who matter most. Thank you for being part of our journey this year. We’re so grateful for the connections we’ve shared!

Let the celebrations begin 🎉

16/12/2025

Thinking about joining Eyebenefit? Here’s what our members wish they knew sooner 👇

From the time saved on supplier negotiations to the genuine hands-on support, from our vibrant community of 300+ practices to the reality that free membership truly means free...the benefits often exceed expectations. ✔️

Don't spend another year wondering 'what if?' Your future self will thank you for making this decision today.

👉 Enquire about free membership: https://cstu.io/787c9c

09/12/2025

Check out the latest Albert I'mStein eyewear collection 🤩

Contact your Frames Etcetera rep for more info!

04/12/2025

A festive afternoon of celebration and gratitude!🎄❤️

To our members and supplier partners who joined us for our Christmas Party last Sunday: your presence made this celebration memorable. This is what community looks like.

Thank you to our amazing team for the work you put into making this day what it was! Your passion and dedication always shine through 👏

Here's to a year of connection, growth and supporting each other. Cheers to more in 2025! ✨

27/11/2025

We're proud to support Women With Vision 2026! 💙🧡

Women With Vision is the first-of-its-kind festival bringing together women across the optical industry for bold conversations, inspiring speakers and meaningful networking opportunities.

Whether you're an optometrist, optical dispenser, practice owner, student or industry professional — this event is for you.

📅 Sunday, March 15th, 2026
📍 The Timber Yard, Melbourne

These are the conversations and connections that strengthen our entire industry. We can't wait to see our community come together!

Will we see you there? Get your ticket: https://cstu.io/8fca18

Address

Waterman Business Centres Suite Level 72, UL40 1341 Dandenong Road
Preston, VIC
3148

Website

http://www.eyebenefit.com.au/

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