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https://www.sanamethod.com.au/become-a-sanamethod-franchisee

SANAMethod Australia, 2/10 Magnet Court, Sandy Bay (2026)

15/01/2026

Many in Medicine Have Tried and Failed at This

Most medical businesses that have tried to ‘add exercise’ to their service have failed. Not because they don’t value movement, but because they underestimate the complexity of making exercise a viable, integrated part of a medical model.

They think it’s as simple as hiring an Exercise Physiologist, a trainer or building a gym.

In reality, it requires:
• Program architecture
• Retention strategy
• Cross-disciplinary alignment
• Clear deliverables
• A unified client journey
• And a deep understanding of marketing and membership economics

Without these pieces, exercise becomes chaotic, inconsistent, expensive, and ultimately abandoned. It’s the classic case of not knowing what you don’t know.

This is why so many clinics struggle:
They try to plug fitness into a system built for appointments, not outcomes.

How SANAMethod Solved It

We didn’t ‘add fitness’. We engineered a fully integrated ecosystem where medicine, fitness, and nutrition operate as one program, with:
• A defined scope for GPs
• Structured deliverables across all disciplines
• Programming built for deconditioned + GLP-1 clients
• Unified staff onboarding
• Retention-driven program design
• And a client journey that actually compounds value

That’s why our model works where others fail.

When you understand the mechanics – deliverables, LTV, churn, team alignment, program design, exercise stops being an add-on, and becomes a powerful, profitable part of the client experience. Most never crack this because they don’t see the hidden complexity.

At SANAMethod, we’ve already solved the puzzle – and we teach our franchisees exactly how to execute it.

06/01/2026

Lifetime Value

Most people think retention is about ‘keeping clients happy’. But in a membership business, retention is actually built upstream – inside the program deliverables themselves. This is where so many businesses quietly fail. They build a membership, but they never build the engine that keeps people staying, progressing and experiencing real value. Without that, the whole model collapses under its own weight.

Here’s the truth most people miss:
Your program isn’t just what you deliver. It’s what determines your Lifetime Value, your churn rate, and ultimately… the viability of your entire business.

If your deliverables aren’t structured, sequenced and outcome-driven:
• Clients don’t feel progress
• Retention tanks
• LTV drops
• Acquisition becomes too expensive
• You’re constantly rebuilding the membership from scratch
That then creates a business that never quite lands. It looks busy from the outside, but on the inside it’s chaos – short cycles, inconsistent revenue and clients who disappear faster than they came.

This isn’t because the owner is lazy or the service is bad. It’s because they don’t yet understand the real mechanics of a membership model.
It’s the classic parable – you don’t know what you don’t know.

The strongest membership businesses in the world do one thing exceptionally well – they design deliverables that create stickiness:
• Clear progression
• Predictable milestones
• Visible wins
• An experience that grows in value the longer someone stays

When the program is built right:
• Retention becomes natural
• LTV rises
• Churn stabilises
• Growth becomes predictable
• And – most importantly – clients actually get the outcome they came for.

Most businesses never get this far. They keep tweaking marketing, pricing or branding, unaware that the real problem sits inside the product.

This is why we put such heavy emphasis on program architecture within SANAMethod. Because when deliverables, experience and outcomes align – everything in the business becomes easier:
• Acquisition
• Retention
• Cash flow
• Client success
• Long-term viability

This isn’t common knowledge. It’s learned through years in the trenches, watching what makes memberships thrive – and what makes them quietly bleed out.

That’s exactly the understanding we give our franchisees:
The ability to build programs that don’t just look good on paper, but actually create retention, revenue, and results. Because a membership only works when the program works. Once you understand that, you stop guessing and start winning.

29/12/2025

The Acquisition Model

Most people think the hard part of running a membership business is the delivery. The real challenge – the part almost no one talks about – is the acquisition engine behind it.

Once you understand programs, the next step is understanding how to profitably fill them. That’s where the game changes.

Every successful membership model rests on one core principle: Client-Financed Acquisition. Meaning: your front-end offer funds the cost of acquiring the customer – so your membership revenue becomes pure profit. But to make this work, you need to know more than “how to get leads”.

You need to understand the maths of the machine:
• Cost of Acquisition (CAC) – what you actually pay to get a customer.
• Lifetime Value (LTV) – the true revenue each customer brings.
• Churn – how long they stay and why they leave.
• Conversion rates across every step of the funnel.

Most people never look at these numbers. Many don’t even know they should be looking. This is why so many membership businesses feel “unstable”: they’re flying blind.

Their entire funnel – ads, nurture, sales, onboarding – is built without any understanding of buying psychology, price elasticity or how to engineer a front-end offer that fuels the whole ecosystem.

This isn’t common knowledge. You don’t learn it by googling “how to get more clients". It comes from understanding how acquisition, retention and experience design work together as a single, predictable system – and that’s a huge part of what we teach inside SANAMethod.

We don’t just hand franchisees a brand. We give them the knowledge infrastructure that turns a membership model into a scalable, profitable business:
• A proven funnel.
• A program that retains.
• An acquisition model that funds itself.
• And the education to understand the numbers behind every decision.

Once you truly understand the economics of a membership business, you stop guessing and you start scaling.

23/12/2025

When sensational headlines cost lives.

Around 15–20 years ago, a sensationalist Four Corners episode focused on a fringe view about statins, amplifying fear while ignoring the overwhelming scientific evidence.

This resulted in a sharp drop in Australians taking life-saving statin medication, followed by a clear rise in heart attacks and strokes. The correlation was undeniable.

This is a stark reminder that media reporting isn’t just about clicks or controversy. When science is misrepresented, the consequences can be severe, even fatal. Responsible, evidence-based science journalism in mainstream media has been sorely lacking, and the public pays the price.

Accuracy matters. Context matters. Lives depend on it.

15/12/2025

Programs Beat Services

Most people think they’re building a service business… but what they’re actually trying to run is a membership program – and that’s where things quietly fall apart.

Selling services sounds simple: offer your time, deliver the work, collect the money. But when you turn that into a membership – when you ask people to pay you month after month – you’re no longer selling time. You’re selling a transformation. And that requires far more than most new entrepreneurs realise.

I’ve seen this play out over and over again, especially in fitness:
people launch a membership because it “feels scalable”, but they’re unknowingly stepping into a model that demands structure, outcomes, accountability, and a clearly defined path.

A membership isn’t just recurring revenue. It’s a promise. A promise without a program behind it is the fastest way to lose clients, burn out and sink a business.

Programs outperform services because they give customers what they actually want:
• Clarity, progress, and predictable results.
• They create momentum, not dependency.
• They scale systems, not stress.

But building a real program, one that delivers outcomes consistently, is a craft. It’s strategic. It’s engineered. And there’s far more to it than meets the eye.

So, if you’re thinking about launching a membership… just know this:
You’re not selling access. You’re selling a journey.

The people who win in this space aren’t the ones doing “more work”. They’re the ones who understand the model.

10/12/2025

Setting the Record Straight on GLP-1s and Mental Health

There’s been a wave of headlines across Australian media recently suggesting that GLP-1 medications are causing suicidal ideation. This is a significant exaggeration.

Here’s what actually happened:
The Therapeutic Goods Administration (TGA) issued an alert to clinicians to align the advisory warnings across all GLP-1 medicines – including Ozempic, Wegovy, Saxenda, Trulicity and Zepbound.

Yes, there have been reports of individuals experiencing suicidal thoughts while taking these medications, but context matters. These medicines are prescribed at massive scale.

The TGA’s Advisory Committee on Medicines reviewed the data and stated clearly:
“The evidence available was not sufficient to support an association between GLP-1 medicines and suicidal or self-harming behaviours.”

In other words: there is no established causal link between GLP-1 medications and suicidal ideation.

The updated warning is simply a reminder that obesity is a metabolic condition often intertwined with mental health challenges. As with any treatment, patients should be monitored appropriately.

If someone taking these medications experiences depression or thoughts of self-harm, it’s crucial they speak with their health professional, and seek support from family, friends, and their care network.

Let’s keep the conversation accurate, balanced, and focused on patient wellbeing.

08/12/2025

Lipoprotein(a): The cholesterol marker we’re not routinely testing – but should we be?

Another thought-provoking piece from Professor Jason Kovacic in The Australian highlights the growing conversation around Lipoprotein(a) – a lesser-known form of cholesterol that can significantly increase the risk of early cardiovascular disease, heart attack and stroke.

So how do you get tested?
Although the test isn’t currently covered under the Medicare Benefits Schedule in Australia, you can request it through your GP and pay privately.

What about treatment?
Right now, Lipoprotein(a) isn’t directly treatable however, promising therapies are on the horizon. In the meantime, the focus remains on managing all other cardiovascular risk factors to reduce overall risk.

As awareness grows, so does the opportunity for earlier detection and prevention.

05/12/2025

Business is dangerous – especially when you don’t know what you don’t know.

I’ve seen it over and over again: talented, ambitious people dive head-first into a business they don’t fully understand. And while courage is admirable, entering an unfamiliar industry can be expensive – financially, mentally, and emotionally.

One area where this is especially true? Membership businesses.
From my years in the fitness space, I’ve watched countless entrepreneurs come and go. Most had the drive. Many had the passion. But what they didn’t have were the insights required to make a membership model truly viable.

Because memberships aren’t just about signing people up.

They’re about understanding retention, value cycles, churn behaviour, pricing psychology, operational rhythm, community dynamics – the real intricacies that separate a thriving recurring-revenue engine from a stressful, cash-draining experiment.

The truth is:
A business you don’t understand isn’t just a challenge. It’s a risk. But with the right knowledge and a deep understanding of the model, that risk becomes an opportunity.

If there’s one thing my time in the membership world has taught me, it’s this:
Expertise isn’t optional – it’s the difference between short-term survival and long-term success.

03/12/2025

Cholesterol Myths vs Facts: What Really Protects Your Heart?

A recent article in The Australian by cardiologist Jason Koic raises an important conversation about cholesterol and cardiovascular health.

There’s a growing belief online that “cholesterol doesn’t matter” and that you can eat as much meat as you like. But the reality is far more nuanced.

Cholesterol isn’t just one number – HDL, LDL, triglycerides and lipoprotein(a) all play different roles in shaping long-term cardiovascular risk.

Understanding your cholesterol levels and your personal cardiovascular risk is essential. Lifestyle changes such as a Mediterranean diet, regular exercise and weight loss remain the first-line approach. After sustained lifestyle efforts, reassessing your cholesterol gives a clearer picture of your progress.

Primary prevention (before a cardiovascular event) and secondary prevention (after a heart attack or stroke) are fundamentally different. For those with a history of cardiovascular disease, evidence strongly supports the role of statins in reducing the risk of future events.

An important reminder: information on social media should never replace proper medical assessment. Rely on medical evidence, not trends.

03/12/2025

Introducing A/Prof Kevin Lee – Head of Faculty, SANAMethod

We are delighted to welcome Associate Professor Kevin Lee (MBBS Hon, BSc Hon, MMH, FRACP, PhD) as Head of Faculty at SANAMethod.

A/Prof Lee is an accomplished Endocrinologist and Specialist Physician based in Melbourne, with extensive experience in weight management and metabolic health. Alongside his private practice, he serves as a researcher at Monash University and RMIT, with influential publications exploring the impact of stress on metabolism.

His award-winning PhD work has been recognised by the Endocrine Society of Australia and supported through grants from Diabetes Australia and leading industry partners. His ongoing research and clinical focus centre on integrating pharmacotherapy, long-term lifestyle change, and psychological wellbeing to support sustainable metabolic health.

As Head of Faculty, A/Prof Lee will oversee the development and delivery of SANAMethod’s education curriculum, ensuring our doctors remain at the forefront of evidence-based care.

Please join us in welcoming A/Prof Kevin Lee to this pivotal role. We are excited for the expertise and leadership he brings to the SANAMethod community.

12/11/2025

At SANAMethod, we’ve built something genuinely rare.

By uniting fitness and medicine, we don’t just give clients what they want — we deliver what they need.

From the outside, it might look simple: a fitness service with a touch of medical oversight.

But the truth? It’s far more sophisticated.

The medical model is a complex machine — one wrong gear and it bleeds cash.

The fitness industry isn’t much kinder — it’s littered with failed concepts and short-lived ventures.

By integrating both, we’ve created a system that’s clinically effective, commercially proven, and operationally scalable — while others struggle to make even one side work.

It’s a puzzle of marketing, sales, fulfillment, and operations that we’ve spent years perfecting — battle-tested through scars, lessons, and grey hairs.

And that is the real value of our franchise model.

What you invest in fees, you save in costly missteps you’ll never have to make.

You’re set up to:

Earn more

De-risk faster

Last longer

Deliver better results to more people

The wheel already exists — and we’ve engineered the blueprint.

Don’t reinvent it. Join us and roll further, faster, and smarter.

25/09/2025

𝐂𝐥𝐞𝐯𝐞𝐥𝐚𝐧𝐝, 𝐁𝐫𝐢𝐬𝐛𝐚𝐧𝐞 — 𝐖𝐞’𝐫𝐞 𝐂𝐨𝐦𝐢𝐧𝐠 𝐒𝐨𝐨𝐧!
𝐒𝐀𝐍𝐀𝐌𝐞𝐭𝐡𝐨𝐝 𝐂𝐥𝐞𝐯𝐞𝐥𝐚𝐧𝐝 𝐋𝐚𝐮𝐧𝐜𝐡𝐢𝐧𝐠 𝐉𝐚𝐧𝐮𝐚𝐫𝐲 𝟐𝟎𝟐𝟔

Big news for longevity enthusiasts and future business partners:

SANAMethod is officially expanding to Brisbane, with our second franchised clinic opening in the heart of Cleveland.

This milestone proves what we already know — the SANAMethod system works. Our model combines:
• World-class medical weight loss solutions
• Specialist strength coaching
• Nutrition & lifestyle coaching
• Data-driven disease prevention
• Real and lasting results

All delivered through a powerful, science-backed framework designed to help people live stronger, healthier, longer lives.

For those with an eye on the future: our expansion is just beginning. If you’re passionate about medical, health and wellness, and building a business with purpose, franchise opportunities with SANAMethod are now open.

Stay tuned for launch updates, exclusive offers and more details on how you can be part of this growing movement.

Cleveland — the countdown is on. We’ll see you in January.

SANAMethod Australia

15/01/2026

06/01/2026

29/12/2025

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Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
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