06/03/2026
For a long time I thought creating an online course had to be this huge, polished, perfectly mapped out thing.
Like you had to disappear for six months, record everything in advance, build the perfect sales page, figure out your “ideal client avatar”, and only then could you put it out into the world. But that’s not actually how it works.
Every course I’ve created has gone on to make real money (5 figures or more) in my business and they all started with something I knew deeply, something I cared about teaching, and a willingness to let the first version be a little bit messy.
Instead of trying to build the perfect course in isolation, I built it with people.
I ran founding rounds. I taught live.
I listened to the questions people were actually asking.
And each time the course became clearer, stronger and more valuable.
If you’re sitting on an idea for a course, here are the 5 non-negotiables I’ve learned along the way:
1. Know your s**t. Teach what you actually know and care about.
2. Test the idea on real humans. Run a founding round and build it with your students.
3. Be transparent about the founding round. Over-deliver and gather the feedback.
4. Learn how to launch. A great course still needs people to hear about it.
5. Solve a real problem. The best courses help people move from where they are now to somewhere they genuinely want to be.
Courses don’t have to be complicated.
They just need to be useful, honest, and created by someone who’s a few steps ahead and willing to teach the path.
If you’re a wellness practitioner, teacher or creator who has knowledge that could genuinely help people, there’s a very good chance there’s a course inside you already.
You just have to start building it. Back yourself! You’ve got this.