11/06/2024
Anyone who’s seen “Mad Men” knows that the Golden Age of Advertising produced marketing that’s interesting, but probably wouldn’t fly today 😜
But here’s one thing the old advertising creatives and business leaders understood: emotions are powerful when growing brands and businesses.
This old 1930s ad is for - get ready for it - dietary yeast 😑 💤
It was a bad-tasting “nutritional” product that some believed could help with digestion. A boring product, in terms of features.
And so, 90 years ago, this business found a link between aspects of nutrition, energy levels, and mood. So, the message evolved from “yeast is good for you”, to a big question “why do you feel sad?”
We aren’t so cavalier with mental health issues these days, fortunately.
But, there’s no denying that the pain-point of sadness, and the aspiration of feeling happier, possessed a lot more power to activate than “yeast is good for you”.
We aren’t in the 1930s now, and you aren’t in the yeast business.
But, you *are* in the business of identifying the critical emotions of your customers, and finding the optimal (ethical) ways to activate them toward an aspirational emotion. 😃 🎯 🔥
Join us for a fascinating panel seminar with international experts on emotions and the psychology of marketing - 6pm, June 25. 🗓️
Link in comments for tickets and info!