Sharon L Hepburn

Sharon L Hepburn Fertility Hypnotherapist -
Anxiety-free conception |
IVF Anxiety Relief Method Hi, I'm Sharon, founder of IVF Anxiety Relief Method.

I help women learn how to alleviate anxiety and navigate IVF, pregnancy and birth from an emotionally calm and balanced state.

Your womb isn’t waiting for you to have everything figured out.She doesn’t need you to be perfect.She needs you to be pr...
17/11/2025

Your womb isn’t waiting for you to have everything figured out.

She doesn’t need you to be perfect.
She needs you to be present.

Present in your breath.
Present in your body.
Present in the softness your nervous system has been craving.

Perfection tightens the body.
Presence opens it.

This is where fertility begins.

🩵 Sharon

Beautiful warrior,What you’re moving through right now goes far beyond a “fertility journey.”It’s the quiet, sacred rebi...
15/11/2025

Beautiful warrior,

What you’re moving through right now goes far beyond a “fertility journey.”

It’s the quiet, sacred rebirth of a woman shedding the parts of herself she outgrew.
It’s the melt… the softening… the return to the truest you.

You are not breaking down —
you are breaking open.

And the version of you that’s emerging
is the one who came here to live, not just survive.
The one who trusts her body.
The one who feels connected, safe, and whole.
The one who remembers her own power.

Breathe into her.
She’s already here.

🩵 Sharon

Mornings set the tone for the entire day, and when it comes to balancing hormones and supporting overall health, there a...
19/09/2024

Mornings set the tone for the entire day, and when it comes to balancing hormones and supporting overall health, there are three simple practices I swear by—sunlight, filtered water, and active hypnosis.

Here’s why this combination is such a game changer:

🌞 Sunlight: Morning sun is essential for regulating our circadian rhythm, which directly influences hormonal balance.

The gentle rays of sunlight help boost serotonin levels (the feel-good hormone), promote better sleep, and support optimal melatonin production, which is key for fertility, menstrual health, and overall well-being.

Just a few minutes outside can make all the difference!

💧 Filtered Water: Hydration is the foundation of all bodily functions, and starting the day with a glass of clean, filtered water helps flush out toxins, regulate digestion, and support hormonal function.

When your cells are properly hydrated, they can communicate and perform more efficiently—meaning balanced hormones and better energy throughout the day.

🎧 Active Hypnosis: Unlike passive hypnosis, active hypnosis requires dedicated time and intention.

It’s a conscious practice where you guide your thoughts to uplift emotions and promote hormonal balance.

By visualising desired outcomes and aligning your energy and imagination with your goals, you train your brain and body to work together.

This ritual reduces stress, clears negative overthinking, and enhances focus.

Taking the time each morning for active hypnosis creates a powerful foundation for your body and mind to thrive throughout the day.

These three practices, when combined, have the power to kickstart your day with clarity, calm, and balance—keeping your body in tune with its natural rhythm.

What’s your fave way to support your fertility and overall health in the mornings?

17/09/2024
I see you.You’ve been reading all the articles, tracking your cycle down to the minute, eating the “right” foods, and sh...
15/09/2024

I see you.

You’ve been reading all the articles, tracking your cycle down to the minute, eating the “right” foods, and showing up for every appointment. You’ve made every effort to do everything “right.”

And yet, there’s still this gap between your effort and the result you’re hoping for. It feels frustrating, exhausting, and maybe even unfair.

But here’s the thing: Sometimes, it’s not about doing more—it’s about being. It’s about allowing yourself to breathe through the process. To embrace moments of stillness. To trust your body. To take a step back and know that you are already enough—right now. 💫

Your fertility journey isn’t just about ticking off tasks on a list. It’s about aligning your energy with the life you’re creating. It’s about nurturing yourself and giving yourself the grace to rest and be at peace with where you are, even when it feels hard.

So if you’re feeling overwhelmed today, I want to remind you: It’s okay to pause. It’s okay to release control. You’re not in this alone, and your efforts—no matter what they look like—are valid.

What’s one thing you can cross off your to-do list today to give yourself a little more space to just be?

Sharon x

Unpopular opinion:Maybe the real flex isn’t expecting others to know how to respond to infertility—it’s mastering our ow...
09/09/2024

Unpopular opinion:

Maybe the real flex isn’t expecting others to know how to respond to infertility—it’s mastering our own response so we no longer get triggered.

When you’re struggling to get or stay pregnant, it’s easy to get triggered by what others say—whether it’s well-meaning advice, unsolicited comments, or insensitive questions.

You might feel tempted to explain how hard it is, or to educate them about what’s appropriate to say or not to say, but maybe the real power lies elsewhere.

You can’t control how others receive your energy, and you certainly can’t control what they say or do.

When you make it about them—trying to change their words or actions—you give away your power and let their behaviour dictate your emotional state.

And it gets even harder because triggers are everywhere—on social media, in casual conversations, or even just out in public.

The fear of being triggered can become so overwhelming that you start avoiding social situations altogether, staying at home to protect yourself from the pain.

In this community, we often say things like, “only people who have been through infertility can understand,” or “if you know, you know” (IYKYK). And it’s true.

I stopped getting triggered the moment I realised that people weren’t purposely trying to upset me—they just didn’t get it! They haven’t experienced it, so they don’t know how difficult it is, and likely NEVER will.

So what if, instead of trying to change others, you focused on changing how you respond?

Everything others say gets filtered through the lens of the fertility issues you’re facing at the moment.

That’s why a comment that might seem harmless to someone else can feel like a personal attack to you.

It’s like the message in Michael Jackson’s song Man in the Mirror—real change starts from within.

Shifting your focus inward is the real flex—mastering your response so you’re left unaffected, no matter what anyone else says or does. That’s how you regain control over your experience.

So, next time someone says something that would have triggered you, remember: the power to protect your peace is within you.

Sharon x

It’s so draining, right? Those negative thoughts that sneak in when you’re trying hard to stay hopeful.Thoughts like, ‘W...
05/09/2024

It’s so draining, right? Those negative thoughts that sneak in when you’re trying hard to stay hopeful.

Thoughts like, ‘What if I never get pregnant?’ or ‘I must have done something wrong,’ can become repetitive.

And the hardest part? They show up at the worst times—when you’re on your own or trying to wind down from your day.

If you can relate, let me tell you: you’re not alone. I went through a dreadful phase of intrusive thoughts when I was trying to conceive.

It’s so common to have these thoughts, especially when you’re struggling with infertility.

Your mind is working overtime, throwing out worst-case scenarios because this matters to you so much.

But here’s something to keep in mind—it’s not the thoughts themselves that are the problem; it’s how much power we give them.

So next time those thoughts creep in, pause, take a breath, and remind yourself: I’m doing everything I can, and that’s enough right now.

This isn’t about having perfect thoughts; it’s about being kind to yourself and protecting your mental health through the process.

Sharon x

03/09/2024
Celebrating all types of dads today—those who are already fathers, those on the journey to becoming one, those who have ...
31/08/2024

Celebrating all types of dads today—those who are already fathers, those on the journey to becoming one, those who have experienced loss, those whose dream of fatherhood may never come to be, and those who hold the dream of fatherhood close to their hearts. Happy Father’s Day to all the incredible dads and dads-to-be. 💙

For me, going all in meant preparing for my cycle so I could give it the best chance possible.This involved slowing down...
29/08/2024

For me, going all in meant preparing for my cycle so I could give it the best chance possible.

This involved slowing down, tuning into my intuition, improving my overall health and well-being, and prioritising self-care.

I cut back my work time to two days a week, went for a walk or bike ride daily, filled my diet with life-giving foods, reframed my thinking to one of possibility, and focused on all the amazing things my body could do.

I had early nights, regular sleep hours, and limited my social activities. I basically created a bliss bubble for myself, avoiding anything that might add stress and filling my life with all the things I enjoy most.

A lot of people might say, ‘Well, I can’t afford to cut back on work,’ but I knew that if I didn’t make my health a priority, I’d likely end up spending more—emotionally and financially—on a longer IVF journey.

For me, investing in my well-being wasn’t just a choice; it was a commitment to giving myself the best possible chance to succeed.

What changes have you made on your fertility journey?

Sharon x

Address

Umina Beach, NSW

Opening Hours

Tuesday 9am - 7pm
Wednesday 9am - 7pm
Thursday 9am - 7pm
Friday 9am - 5pm
Saturday 9am - 2pm

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