FoodLogic

FoodLogic is your trusted business resource provider. We specialise in digital marketing and onboarding solutions for the foodservice and hospitality industry.

10/11/2025

🗣 If supply chains could talk, what would they say about yours?

“I move fast, but I run smoother when communication is clear.”
“I can deliver consistency, but I need strong systems to back me up.”
“I’m proud of my sustainability, but it takes everyone working together.”

Your supply chain already speaks to your customers through reliability, transparency, and service. Sharing that story out loud is what builds trust and lasting partnerships.

💬 If your supply chain had a voice, what would it say?

03/11/2025

🐎 The Melbourne Cup doesn’t just stop the nation. It drives it.

According to the Herald Sun, last year’s Melbourne Cup Carnival pumped $1.02 billion into the Australian economy, with $502.4 million in Victoria alone. That impact starts long before race day; from ticket releases and fashion features to travel, hospitality, and the businesses behind the scenes making it all happen.

Melbourne gets a public holiday. The rest of the country slows down. It’s one of the rare moments where an entire nation tunes into the same story.

That’s powerful marketing in motion. Proof that connection, anticipation, and experience still drive the biggest wins.

💬 What does your brand do to build momentum before the big moment?

02/11/2025

🌏✨ Provenance matters. In 2025, buyers and diners want more than products, they want stories of origin, people and purpose.

Our latest Food for Thought blog post explores how foodservice suppliers can use provenance to build trust, strengthen partnerships and stand out in a crowded market.

📖 Provenance with Purpose: Why Origin Stories Are Your Strongest Marketing Tool

👉 Dive into our latest post, and let’s start serving up ideas together: www.foodlogic.com.au/food-for-thought/provenance-origin-stories

01/11/2025

♻️ Repurposing content isn’t cutting corners. It’s marketing efficiency at its best.

If you’ve ever felt like your team is constantly creating but never catching up, this one’s for you.
Smart brands don’t start from scratch every week. They take one great idea and stretch it across multiple touchpoints.

Here’s how to repurpose content like a pro:
💡 Turn a blog post into a LinkedIn article, an infographic, and a few social snippets
🎥 Cut longer videos into bite-sized reels or quick product explainers
📬 Pull your best-performing social tips into your next email
📊 Share insights from customer conversations as mini thought-leadership posts

In foodservice and supply chain marketing, consistency builds trust and repurposing helps you show up without burning out.

30/10/2025

🎃 Halloween is the season for costumes… but is your brand guilty of wearing one all year round?

Too many businesses jump straight into rebrands when sales feel slow or engagement dips. A new logo or fresh look can feel exciting, but sometimes it’s just a mask.

The truth is, most brands don’t need a whole new identity. They need a sharper message that reflects who they already are and what their audience really values. That’s repositioning.

So here’s the question: is your brand dressed up for the occasion, or showing up as its authentic self?

28/10/2025

Staying Sharp, Staying Human.

This month, Venessa shares what’s been front of mind for FoodLogic: finding balance between smart systems and human connection.

In a world obsessed with efficiency, the best marketing and leadership still come down to people. How we listen, adapt, and show up matters more than ever.

👀 Hit play and hear Venessa’s thoughts on what’s shaping smarter, more human marketing across the industry.

💬 What’s one thing you’re focusing on to finish 2025 strong?

22/10/2025

📬 The October edition of Logic Letters is almost here: “Feeling flat? It might be your message. Reposition, don’t rebrand.”

When sales slow or engagement drops, the instinct is often to go big: new logo, new look, full rebrand. But most of the time, the brand isn’t broken. It just needs sharper, more current messaging.

Here’s a snapshot of what’s inside this issue:
✅ The three signals it’s time to reposition, not rebrand
✅ Real-world examples of how a message refresh reconnects with new leads
✅ What repositioning actually looks like: clarifying who you’re for, sharpening your message, and updating materials without starting over

The bottom line? Fresh relevance doesn’t always need a full makeover. Sometimes it just takes the right words.

📬 Don’t miss it. Sign up today so the next Logic Letters lands in your inbox first.
👉 www.foodlogic.com.au/

20/10/2025

Chefs have always been innovators, long before the word became a business buzzword.
They experiment, adapt, and create, often under pressure, with limited time and ever-changing ingredients.

Every bold flavour, sustainable switch, and menu innovation begins with a spark of curiosity in the kitchen.
But innovation doesn’t stop there. It flows through the entire supply chain - from producers and manufacturers to distributors and logistics.

Today, on International Chefs Day, we’re celebrating the curiosity that drives our industry forward.
Because when chefs innovate, the ripple effect inspires everyone, from growers to suppliers, to think differently too.

19/10/2025

👂 Social listening isn’t just for big consumer brands. It’s a smart tool for the foodservice supply chain too.

At its core, social listening means tracking what your customers, partners, and even competitors are saying online. It’s about paying attention to industry chatter so you can spot trends, understand needs, and respond before others do.

For suppliers, distributors, and manufacturers, this can mean:
✅ Noticing early demand for a new product category
✅ Identifying pain points that buyers are talking about
✅ Monitoring competitors to see how they position themselves

Easy-to-use tools like Sprout Social and HubSpot make it simple to gather insights without getting overwhelmed.

In a market that moves fast, listening first is often the smartest way to stay ahead.

18/10/2025

🔥 Barbecue season isn’t just about what’s on the grill, it’s about how you prepare, serve, and bring people together.

Sound familiar? That’s marketing in a nutshell.
🥩 Preparation matters. You can’t just toss a snag on the BBQ and hope for the best. The same goes for campaigns. Without planning, your “big idea” can end up half-cooked.
🔥 Timing is everything. Get the steak on too early, it’s chewy. Too late, it’s burnt. Good marketing hits the moment just right, served hot and relevant.
🥗 The mix makes the moment. A BBQ with only bread rolls is a flop. The best spreads balance the snags, salads, and sides. Marketing needs the same variety with a mix of channels, a mix of formats, and a mix of flavours.

Flat campaigns? They’re the cold sausage roll at the bottom of the esky. No one’s reaching for that.

💬 So, what’s your “marketing BBQ specialty”? The prep, the timing, or serving up the perfect mix?

15/10/2025

🎶 Supply chains are like playlists. The hits alone don’t make it work, it’s the mix that keeps people hooked.

Every track matters:
▶️ The banger = your bold campaign that gets attention
▶️ The classic = consistent messaging that always lands
▶️ The remix = fresh content that keeps things interesting
▶️ The hidden gem = niche story that surprises your audience

Get the order wrong and you lose people. Keep the flow right and they stick with you until the very last track.

Skip-worthy campaigns? That’s the awkward filler song everyone fast-forwards.

💬 If your marketing playlist had a title, what would it be?

Address

Westleigh, NSW
2120

Telephone

+61413732652

Website

http://www.foodlogic.com.au/, https://m.mtrbio.com/foodlogic

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