FoodLogic

FoodLogic is your trusted business resource provider. We specialise in digital marketing and onboarding solutions for the foodservice and hospitality industry.

07/02/2026

In foodservice, your sales team isn’t just selling products - they’re representing your brand, values, and reputation in every interaction.

So… how are they greeting your customers? 🤝

Whether it's in-person, over the phone, or online, the way your team connects with customers from the very first moment sets the tone for trust and long-term relationships.

Here are a few simple (but powerful) things to check:

✅ First impressions count – Is the greeting warm, confident, and aligned with your brand tone?
✅ Do they know their stuff? – Product knowledge = confidence = credibility. No one likes a vague pitch.
✅ Are they asking the right questions? – Great salespeople listen first, sell second.
✅ Follow-up game strong? – Consistent follow-ups with value-led insights build relationships, not pressure.
✅ Body language & tone – Friendly, professional, and engaged goes a long way - on the phone or face-to-face.

Sales success starts with the basics. Nail the first impression, and the rest becomes easier. Let this be your reminder to do a quick pulse check on your customer greetings.

05/02/2026

It’s World Nutella Day… and yes, it’s made right here in Australia.

The Ferrero factory in Lithgow, NSW has been pumping out Nutella for over 45 years - and today, it produces around 15,000 tonnes a year to feed Aussie sweet tooths and supply our neighbours in NZ and beyond. That’s millions of kilograms of hazelnut cocoa happiness.

Nutella might live on toast at home, but in foodservice?
It’s the secret weapon in pancakes, pastries, gelato, croissants, and dessert menus nationwide.

🍩 If you’ve ever risked your whites making a Nutella ganache from scratch - this one’s for you.

Happy World Nutella Day, food lovers.
Let us know: how are you using it in your kitchen?

03/02/2026

Food safety isn't just a checklist - it's the heartbeat of the food industry.

Whether you're a manufacturer, distributor, or supplier, smart practices are your brand's best ally. Trust starts with safety, and safety starts with you. Ready to be the change? Download our essential Food Safety Checklist now.

Need a little extra advice? Drop your questions below, and let's chat!

31/01/2026

In foodservice, buying often begins with a glance 👀

Before specs are read or conversations happen, visuals set the tone. They suggest quality. They create expectation. They influence confidence.

Product photography sits quietly at the centre of this moment. When done well, it helps products feel tangible and trustworthy, even in complex supply chain environments.

It’s interesting how a single image can shape perception long before a product enters the conversation.

30/01/2026

Hot take (served warm): Hot chocolate is more than a winter treat. It’s a comfort moment your brand can tap into.

Today is National Hot Chocolate Day – and a timely reminder that little touches matter in foodservice.

☕ Whether it’s what you serve front-of-house or how you surprise your trade partners, warmth and consistency go a long way.

From cafe menus to supplier relationships, it's the thoughtful moments that stick.

💬 What's your go-to hot choc style? Classic, spiced, or extra fancy?

27/01/2026

Most of us commute the same way most days 🚗🚆

Same route.
Same turns.
Same expectation that it’ll get us where we need to go.

And when it does, we barely think about it. That’s the point.

Brand consistency works the same way. When a brand shows up reliably, clearly, and recognisably, people stop questioning it and start trusting it.

In the foodservice supply chain, that kind of reliability matters more than being flashy. Buyers want confidence, not surprises.

Funny how the most effective journeys are often the most predictable ones.

24/01/2026

Global events like the Australian Open don’t just drive crowds.
They create ripple effects across the entire foodservice supply chain.

From increased demand and higher expectations to long-term relationship building, these moments test readiness behind the scenes.

This carousel looks at how short, high-profile events can have lasting commercial impact for supply chain brands.

Worth a closer look.

23/01/2026

🏠📦 Ghost kitchens are reshaping Australia’s foodservice industry.

With food delivery platforms generating more than AUD 2.2 billion in 2024–25, driven by demand for convenience, suppliers cannot afford to ignore the delivery-first future.

In our latest Food for Thought blog post, we explore what ghost kitchens mean for suppliers and how to market products as delivery-ready solutions.

📖 The Delivery-First Future: What Ghost Kitchens Mean for Suppliers in 2026

👉 Dive into our latest post, and let’s start serving up ideas together: www.foodlogic.com.au/food-for-thought-blog/what-ghost-kitchens-mean-for-suppliers-in-2026

14/01/2026

There’s a quiet assumption in marketing that you should always be posting.

More content. More noise. More urgency.

But some of the smartest marketing decisions happen when brands step back and reassess. Not because they’ve run out of ideas, but because clarity matters more than activity.

In the foodservice supply chain, where relationships and trust are built over time, constant posting doesn’t always equal stronger presence.

Sometimes, stepping back creates space for better thinking, stronger alignment and more meaningful content when you return.

Worth considering.

12/01/2026

A good LinkedIn bio does more than explain who you are.
It shapes how people feel about working with you.

In B2B, first impressions often happen quietly. Someone clicks a profile after seeing a comment, a post or a tag. Before a conversation starts, a decision is already forming.

Is this person or business credible?
Do they understand my world?
Do they feel easy to engage with?

A strong LinkedIn bio doesn’t sell. It signals clarity, relevance and confidence. And in supply chain marketing, those signals matter.

Interesting how a few lines of text can open or close the door before you even know it’s been knocked on.

07/01/2026

The most overlooked page on many websites isn’t the homepage or the product pages.
It’s the About page.

In B2B, this is often the page people visit when they want context. Who you are. What you stand for. Whether you’re credible and easy to work with.

It’s rarely about storytelling for storytelling’s sake. It’s about reassurance.

For foodservice supply chain brands, the About page quietly influences trust, confidence and decision-making more than we often realise.

Interesting how one page can do so much without asking for attention.

05/01/2026

2026 Trend Watch: What’s Next for supply chain Marketing

The conversation around supply chain marketing is changing.

As we head into 2026, the focus is shifting away from louder tactics and toward smarter signals. Brands are paying closer attention to how buyers actually behave, how trust is built over time and how relevance is earned.

The next phase of growth will be shaped by clarity, consistency and a deeper understanding of audience needs.

Trend watching is less about predicting what’s next and more about recognising what’s already working.

Which shift do you think will matter most in 2026?

Address

Westleigh, NSW
2120

Telephone

+61413732652

Website

http://www.foodlogic.com.au/, https://m.mtrbio.com/foodlogic

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