FoodLogic

FoodLogic is your trusted business resource provider. We specialise in digital marketing and onboarding solutions for the foodservice and hospitality industry.

25/12/2025

Boxing Day in Australia means two things.
Leftover pavlova and the Sydney to Hobart Yacht Race ⛵🍰

While the yachts are battling wind, waves and wild conditions, there’s a marketing lesson playing out in real time.

You don’t win by taking off at full speed and hoping for the best.
You win by planning the course, knowing your strengths and adjusting when the weather turns.

Marketing works the same way. Especially in foodservice.

The brands that finish strong are the ones that prepare early, stay flexible and don’t panic when things get choppy.

As we head toward a new year, is your marketing strategy built for calm seas or open water?

23/12/2025

Christmas Eve brings a special kind of momentum across the foodservice world 🎄✨
Festive menus are in full swing and celebrations are happening everywhere thanks to the brands powering the industry behind the scenes.

To every supplier, manufacturer, distributor and brand team, thank you. Your innovation, planning, and consistency help operators deliver the flavours, experiences, and moments customers wait for all year.

Your contribution is felt in every festive dish served, every seasonal pairing poured, and every memory created around a Christmas table.

From all of us at FoodLogic, we wish you a joyful Christmas and a well deserved celebration of your own ❤️🎄

20/12/2025

Gingerbread houses might seem cute and festive, but they’re actually the perfect reminder of what smart foodservice marketing looks like 🎄🍪✨

Every piece matters. The base. The walls. The icing. The little details that bring it all to life. Skip a step and the whole thing collapses. Marketing in the foodservice supply chain works the same way.

A few gingerbread inspired lessons:

✨ A solid base keeps everything together
✨ Details make your brand memorable
✨ Structure matters as much as creativity
✨ Unexpected flair gets people talking

The brands that stand out are the ones that build with intention, add their own twist and aren’t afraid to show some personality.

How is your business building a stronger marketing foundation in 2026?

18/12/2025

🎄Ugly Christmas sweaters are the perfect reminder that in marketing, confidence always wins.

Sure, the sweater is loud, mismatched and questionably festive… but everyone remembers it. That is what good B2B marketing does too. It stands out in a sea of safe, predictable messages.

In foodservice, the end user gets the spotlight.
But the supply chain is often the quiet hero keeping everything moving behind the scenes.
Your marketing should make sure you’re not the forgotten sweater at the back of the wardrobe.

A few lessons from ugly sweaters:

✨ Bold beats boring
✨ Consistency builds recognition
✨ Personality makes you memorable
✨ Playing it safe rarely gets the laugh, the smile or the share

So this Christmas, lean into what makes your brand unique.
Even an ugly sweater knows how to get attention.

17/12/2025

Ever clicked away from an online store because the page was slow or the checkout felt confusing? Your buyers do the same thing at work.

Online shopping has trained everyone to expect clarity, speed and simplicity. Those habits carry straight into B2B foodservice.

What eCommerce teaches us:

🛒 Clear product info helps buyers move faster
📦 Easy enquiry steps make you the obvious choice
🔍 Searchable content reduces inbox overload
⏱ Quick follow-ups build confidence and trust

Your buyers don’t just compare suppliers. They compare experiences.
Make working with you feel as easy as a great online shop, and the conversions follow.

💬 What part of your digital experience could be smoother?

15/12/2025

The holiday season is one of the busiest times of year for hospitality, which means the supply chain feels the pressure too. Long hours, tight deadlines, last-minute orders and high expectations can test even the strongest teams.

That’s why staff wellbeing isn’t a nice-to-have this time of year. It’s essential.

Here are a few reminders for any foodservice business supporting their teams through the rush:

💬 Check in often
Simple conversations can prevent bigger issues later. A quick “How are you going?” goes further than you think.

⚖️ Balance where you can
Back-to-back workloads take a toll. Thoughtful scheduling and small pockets of downtime help keep teams sharp and supported.

🍽️ Celebrate the small wins
A smooth dispatch. Positive venue feedback. A product run completed under pressure. Recognising these moments boosts morale and energy.

🤝 Show appreciation
Snacks on-site, a genuine thank you, small gestures during long shifts. Creating a positive environment keeps the holiday spirit alive.

When the season gets intense, strong teams create strong outcomes. Investing in your people is investing in your business.

13/12/2025

Gift cards aren’t just a win for restaurants at Christmas. They create predictable revenue, attract new customers, and spark repeat business.

And here’s what often gets missed: the foodservice supply chain benefits too. When more diners walk through the door, product demand increases across distributors and manufacturers.

With more than $150 million in gift card sales recorded last December, this trend is only growing.

For suppliers and distributors, this is the perfect time to support your partners with:
✨ Promo-ready product bundles
✨ Seasonal content and marketing support
✨ Ideas that help venues maximise gift card redemption periods

When venues win, the whole supply chain moves.

11/12/2025

In our latest Food for Thought blog post, we explain how you can use compliance as a competitive edge and position your brand as a reliable partner.

📖 Compliance as a Competitive Edge: What New Food Standards Mean for Your Brand

👉 Dive into our latest post, and let’s start serving up ideas together: https://www.foodlogic.com.au/food-for-thought-blog/what-updated-food-standards-mean-for-your-brand

09/12/2025

The festive season is the perfect opportunity for foodservice supply chain businesses to shine 🎄✨
Operators are on the lookout for products, ideas and inspiration that help them create menus filled with joy, indulgence and nostalgia.

This year, customers are craving more than a meal. They want experiences that feel special. That means suppliers, brands and distributors have an opportunity to support with:
🍽️ Seasonal product ranges
🍷 Festive pairings and flavour ideas
📦 Ready to use assets that help venues elevate their offerings

Your products can help operators build Christmas menus that customers remember long after the season ends.

How are you helping your customers create unforgettable festive experiences?

08/12/2025

December is a major moment for Australia’s foodservice supply chain 🎉
Alcohol sales at restaurants, bars and cafes climb to almost $550 million, creating huge demand for the brands and products behind the scenes.

Craft beers, festive cocktails and summer wines dominate customer choices. That means suppliers and manufacturers have a prime opportunity to:
🍺 Spotlight seasonal products
📦 Support operators with pairing ideas and menu-ready assets
📈 Strengthen brand visibility when demand is at its peak

Creativity and consistency count. The brands that show up during the festive rush often stay top of mind long after the season ends.

How is your business planning to maximise this holiday trend?

07/12/2025

📬 The December edition of Logic Letters is here: “2025, wrapped.”

If this year felt fast, you’re not alone. Between shifting buyer habits, tighter budgets, and constant change across the foodservice supply chain, staying steady has been the real win.

So before we all hit pause, thank you. Whether you read one Logic Letter or every edition, worked with us on a project, or simply followed along, we’ve loved being part of your business journey.

A few things we celebrated in 2025:
✨ More brands embracing clarity over chaos
✨ Teams aligning around the customer experience
✨ A genuine push toward strategic, not reactive, marketing
✨ Big wins from small shifts in tools, language, and training

The bottom line? Growth doesn’t always look loud. Sometimes it’s clearer conversations, sharper content, and teams showing up with confidence.

We’ll be back in late January with “Smarter Starts: Kick off 2026 with clarity, consistency, and confidence.” Until then, rest, recharge, and enjoy the season.

02/12/2025

Ever noticed how your customers create the best content without even trying? 📸
A chef snaps a dish featuring your product. A venue tags you in a behind the scenes story. Suddenly your brand is in front of a whole new audience.

That is the power of user generated content.

Why foodservice brands should lean into it:
🍽️ It shows your products in real kitchens
💬 It builds instant trust
🔁 It gives you content you can easily repurpose

And the best part? You don’t need a big budget. You just need a smart plan.

If you want to tap into the content your customers are already creating, FoodLogic can help you build a UGC strategy that boosts visibility and strengthens relationships.

Drop a comment if you’ve ever been tagged in a post that made you think, “This is gold.” ✨

Address

Westleigh, NSW
2120

Telephone

+61413732652

Website

http://www.foodlogic.com.au/, https://m.mtrbio.com/foodlogic

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