Josh Dickinson - The “No BS” Transformation Coach

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Josh Dickinson - The “No BS” Transformation Coach

Helping Busy Aussie Men Over 40 Drop 10kg, Build Strength, and Boost Confidence in Just 10 Weeks Without Dieting Like a Madman or Spending Hours in the Gym

Grab The Plan 👉 https://www.physique-essentials.com/plan Creating the health, performance and physiques goals that our clients aspire too

24/01/2026

Flying down the trails on my e-bike this morning, my phone pinged.

It was a question and not the usual

“what should I eat?” or “what program are you on?”

It was the kind of question that tells you someone’s actually thinking.

I couldn’t wait to get home and reply.

Here’s what I sent 👇

Hey mate, thanks for reaching out and a ripper of a question.

Brendan, like most guys was not shy in working hard... but also like most, he could lose weight just couldn't keep it off.

He said he knew he needed a different approach, and I asked him one question that changed everything: "why do you have weight to lose in the first place"?

That really got him thinking, and instead of focusing in losing weight or trying to stick to programs that didn't suit his lifestyle, he made his lifestyle BETTER and removed the reason for gaining weight in the first place.

That was the game changer, and then I was able to help him with dialing in his goals, accountability etc.

Hope this helps

If you haven’t seen my interview with Brendan yet, you can watch it here

>> https://youtu.be/-hjCO4XS3lw

12/01/2026

Tell you a secret?

After 25 plus years in this game, I’ve never had anyone reach out to me asking “can you help me fix my metabolism”

It’s surface-level, superficial s**t and a problem that doesn’t exist

And my most successful clients, the one’s who are dreams to work with, and surpass their craziest goals with precise and deliberate action always reach out asking “how do we start”

They don’t care about nuances

They don’t care in buzz words, trend problems or the latest fads

They just want to WIN so they can keep winning in life!

FACTS

11/01/2026

I read (and commented) on an interesting post before

Where the majority of Aussie men dress don't dress like grown men
More like teenage boys

And it's why women don't respect them, and they set low standards for themselves

Well...

Zucks where the same grey tshirt every single day

Hormozi has made jorts, wife beaters, flanno's and nose strips a statement in itself

And Sam Ovens needs a haircut

As for me

I'm well out of a uniform (pic just for attention grabbing)

But if I could live in boardies, bare feet and a t-shirt (also insert gym or bike wear) daily I'd be a happy boy

All of which has ZERO negative impact on my ability to coach

In fact, it makes be MORE effective

Because I sat here in my lulu lemon or whatever it is, id feel fake and like a fraud

Bum life

Proud of it

Beware the illusions

And as the saying goes: "when the shirt comes off the bulls**t stops"

>> https://www.physique-essentials.com/apply

05/01/2026

Check this out, this happened yesterday.

I launched a new Facebook ads campaign.

By 7am, I had my first message:

“Can I get started?”

I replied (from the gym):

“Definitely.”

That was followed by:

“Yay.”

“So I’m waiting…”

“I want a no-BS business chat.”

I told him to follow the prompts above as he clearly hadn’t read the message properly.

That’s when things went sideways.

He told me:

• He didn’t want automation

• Questioned why I was training at 7am

• Said I was lazy

• And that this “wasn’t a good start”

So I replied with a short video message.

And then…

Silence.

No reply.

No follow-up.

No action.

Which tells me everything I need to know.

He didn’t want to get started.

He wanted attention.

And this is exactly who I’m protecting my time from moving into 2026.

Here’s the truth:

You’re busy.

I’m busy.

There are only so many hours in the day.

And I’m choosing to reserve my time for high-performing men who:

• Respect structure

• Value 1:1 personalised coaching

• And are serious about results

Men who want to get fitter, leaner, and stronger using a proven system without guesswork.

Not men who want to argue with automation at 7am while I’m training.

So here’s the deal:

If you’re done playing small…

If you don’t want to be treated like a number in a generic, one-size-fits-all challenge…

👉 Click here >> https://www.physique-essentials.com/apply

You either do, or you don’t.

That part isn’t on me.

And if you’re not ready to take action no dramas at all.

But if you are ready to start today, with zero upfront, what I’m sharing on that page is genuinely life-changing.

And that’s priceless.

Josh
PE

01/01/2026

Here’s my NYR Fitness Tips to get you into the shape of your life in 2026

Stop doing the s**t that has kept you out of shape in 2025

And stop looking for a quick-fix, latest diet, training hack, niche supplement etc

Keep showing up consistently

And when you do show up, up your standards

Have a crack. Give it a go and try to make steady 1% improvement each day

Food wise, be an adult

No. You don’t need to go “carb free” or any other fear-mongering BS.

Sustainable results come down to changing your lifestyle within a sustainable approach so you keep showing up daily and winning weekly

You got this. If you want it and work for it

29/12/2025

2025 has been a big year for me.

Personally.

Professionally.

I’ve invested heavily.

Learned a few new things.

And, more importantly, had a lot of what I already believed confirmed

And I’m ready to bring all of that into 2026.

Now, speaking of 2026…

I’m guessing your feed and inbox are already getting hammered with New Year fitness offers.

Big promises.

Flashy transformations.

Deals that sound a little too good to be true.

I get it.

And honestly, I’m not interested in playing that game.

After 25+ years in the fitness industry, and with trust at an all-time low, I’m done trying to convince anyone with hype.

I know what I stand for.

I know what works.

And I know what I deliver.

I’ve got the experience, the results, and the long-term clients to back it up.

So in 2026, I’m stripping things right back.

No gimmicks.

No inflated promises.

No pressure.

Instead, I’m making this simple and completely risk-free.

Start today - Pay $0 upfront.

Here is the link you need

>> https://www.physique-essentials.com/apply

If it’s right, great we move forward.

If it’s not, no harm done.

Sound fair?

Josh

23/12/2025

The fat man comes to dance on Thursday

So, here’s a last-minute gift idea

This one isn’t for the kids of wife though…

>> https://www.physique-essentials.com/apply

And yes, indirectly it will massively benefit them

But when was the last time you gifted yourself?

Then again, optimal health shouldn’t be seen as a gift

Rather, it’s the STANDARD in which you shouldoperate

And you being your best is not only the best investment you can make for yourself

But also, for your family, your business and everything that gives you purpose

I’ve got some BIG changes coming in 2026

For now, this one is for those who cannot afford to wait and ready to get the jump on results!

Josh
PE

15/12/2025

I had a mate at the shop on Saturday ask me:

“What can I take to boost my metabolism?”

He said he’d been feeling flat and wanted a bit of a pick-me-up.

My answer was short and sharp:

Nothing.

Not because metabolism doesn’t matter

but because most blokes asking that question aren’t dealing with a metabolism issue.

They’re dealing with chaos.

The media will tell you your metabolism is broken.

The supplement industry will sell you a pill to “fix” it.

Influencers will push a magic workout designed just for you.

I’m more interested in why you feel sluggish in the first place.

When I asked him about his week, it made perfect sense.

A couple of days eating “well.”

Then a day barely eating at all.

Then a day of overeating.

Rinse and repeat… for years.

No structure.

No consistency.

No accountability.

So of course his energy is all over the place.

That’s not a broken metabolism; that’s a system doing exactly what it’s told.

My advice wasn’t revolutionary:

Eat properly.

Train with intent.

Sleep like it matters.

Stuff we all know.

But knowing isn’t the problem.

Ex*****on is.

That’s why the answer isn’t more information,

another supplement,

or waiting until January.

It’s committing to a standard and holding it.

Case in point: last week I dropped 2kg.

Not by slashing calories or smashing extra sessions.

Just tighter ex*****on.

Fewer unnecessary snacks.

More accountability.

And I let my body do what it’s designed to do when structure is in place.

If you’re the kind of man who’s already handling business in life

and you’re ready to bring that same standard to your body…

I’ve laid out exactly how I do that here:

→ CHECK THIS OUT

https://www.physique-essentials.com/apply

If it resonates, you’ll know.

If it doesn’t, no hard feelings.

This isn’t about hype, hacks, or motivation.

It’s about results earned properly.

Josh
Physique Essentials

05/12/2025

I chatted with a long time colleague today

He reached out after reading my last post that I had “f$cked up”

He’s known me for a long time, did business back in the day when we both had supplement stores and from the bodybuilding cycles

And he also shared that, a couple years back had thought of working with me, that I knew my s**t

But “something was off” and couldn’t put his finger on it

Not me personally or professionally, but in the “message”

I see the irony

Over the years I’ve penned hundreds of articles, been a columnist and writer for national magazines, health industry websites, free-reign to write on any topic I wished and those opportunities opened a lot of doors…

But it seems these days “I maybe don’t write that good” anymore 🤷‍♂️😆

Pfft. I’m ace!

My message has always been the same

Having worked with various coaches and courses for help with…

And more than ever still committed to finding that mastery

So when you do see something from me, you know exactly what I’m about, how I can help and whats on offer

Now the good news: the next plan is brewing so stay tuned 🏆

03/12/2025

Confession to make

I f*cked up!

Sorry about that

Let me explain…

I’ve been a coach for over 20 years

Done some cool things, coached some cool people…

But over the years, and especially 2025

I’ve seen some BIG changes

Not just in the fitness space, but coaching and business in general

And what does a coach do, who is unsure of the next step and wants some help to navigate?

Invest in coaching, of course!

Problem is, no one I’ve worked with has truly aligned with my vision

They are all “do this and this” without ever asking me, “what are you struggling with” and helping solve the catalyst challenge

Tell me everything I do is wrong without adding the reasons why, or directions to fix which align with my goals, preference or lifestyle

The result?

Just recently, I’ve slammed you with a variety of posts and offers that didn’t align with you either

Probably leaving you more confused, and me sounding like “every other guru” out there reading from the same gimmick playbook

For someone who is all about being straight-forward, I get it

I f&cked up!

And I’ll own it

Moving forward, I was looking at some dates last night and I’m thinking of kicking it “old school”

I’m just over 10 weeks away from reaching level 5.0 (seriously, when did this happen) and back in the day, how I built a following and trust, was to just share what I was doing

Would you be keen on seeing that?

How do I train, live and eat navigating life and implementing my own systems to be in the shape of my life as I enter the next chapter?

Let me know!

24/11/2025

Chat did me dirty with this image 😎 but what I am sharing below is absolutely ON POINT 👇

Stuck with stubborn belly fat?

It's not just about the weight

it's about how it affects your confidence, relationships, and performance.

This Black Friday, take advantage of an exclusive offer to join the ELITE Physique Project.

Drop 10kg, build strength, and boost confidence without turning your life upside down.

Secure your spot now before it's too late.

https://www.physique-essentials.com/blackfriday

10/11/2025

How I Lost 10kg While Eating Chocolate Cake

This isn’t just another weight loss story.

It’s about real change.

Losing weight is straightforward: eat less, move more.

But keeping it off?

That’s the real challenge. It’s not about cutting out chocolate cake entirely, it’s about building habits that last through the ups and downs.

Take Jim, for example.

He recently hit a milestone with a 5-plate deadlift.

His success wasn’t just about lifting weights, it was about consistency, even on tough days.

He started his journey with me in 2019, and his message was clear: “You taught me to keep showing up, even on the bad days.”

Then there’s Matt, who spent 20 years on a cycle of losing and regaining weight.

He’d lose 5kg on each of his three yearly diets, only to gain it back.

We focused on building sustainable habits, and now he’s finally winning.

If you’re ready to break the cycle and create lasting change, this is for you.

I work closely with a select few to ensure real results.

Only 8 spots left for 2025, and if you are ready to win

CLICK HERE > https://www.physique-essentials.com/apply

Josh

Address

2/87 Thomas Mitchell Drive
Wodonga, VIC
3690

Telephone

+61439884148

Website

http://www.physique-essentials.com/

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