Starting in spring 1998, it was able to establish itself on the international market. Its first business activity was the export of traditional Chinese medicinal products, Calcium tablets and instant coffee. These products were sold via direct marketing directly to consumers, reaching 16 million customers in 190 countries as of 2009, according to the company's website.[1] Most consumers were located in Russia, with some 60,000 in Germany.[2]
Through a multi-level marketing approach, Tiens supplies its products through independent agents to the final customer. As of 2009, Tiens claimed to have more than 12 million direct salespeople worldwide, including over 40,000 in Germany alone.[3]
In May 2015, the company sent 6,400 employees on a four-day tour of France. While in Nice, they set a Guinness World Record for the longest "human made phrase
Tiens-logo.png
Type
Private
Industry Pharmaceutical
Founded 1995
Founder Li Jinyuan (CEO)
Headquarters Tianjin, China
Area served
Worldwide
Products Pharmaceutical
Nutrition
Dietary supplement
Revenue Increase $77.2 million USD (2010)
Net income
Increase $27.7 million USD (2010)
Number of employees
Increase 8,000
Subsidiaries Tianjin Tianshi Biological Development Co., Ltd. Website www.tiens.com
