Happiness

Happiness A Creative Connectivity Agency helping clients to lead the way in the 3.0 communication era. Brussels - Saigon - Anywhere

09/12/2025

NEW WORK - Albert Heijn supports people living with an invisible disease. That’s why, this December, we’ve teamed up with their adorable hamsters to ‘Vlamster’ for De Warmste Week. In our film, we tell the brave true story of Suzanne - for whom something as simple as doing groceries can be challenging - and show how small gestures can make a big difference.
Want to join our cause and still deciding on dinner? Buy one of our soup ‘verspakketten’ now at Albert Heijn België.

05/12/2025

Happiness matters!
Not 1x, not 2x but 3x Grand Prix for Burger to King at Eurobest
And … also 2x Bronze, 2x Silver, 1x Gold for the same Burger to King.
And … also Best Belgian Agency at Eurobest.
Thanks to and all our clients who believe in creativity that triggers business.

27/11/2025

NEW WORK - What happens when you put a bunch of embarrassing people together? Easy! They come up with campaign that’s embarrassingly good. And that’s exactly what happened with our new brand platform for Pauwels Sauzen.

Together with Pauwels Sauces , we explored those deliciously embarrassing moments where flavour takes over. Because when something is that tasty, you don’t follow the rules, you follow the sauce.

Step one: make polaroids. Step two: find the right people to be on the polaroids. Okay... maybe we messed up the order. ...
18/11/2025

Step one: make polaroids. Step two: find the right people to be on the polaroids. 
Okay... maybe we messed up the order. But the idea’s still there: are you the account executive or account manager we’re looking for? Apply now 👇

Who said work can’t be smashingly fun? 🎾💥Last week, we swapped our laptops for padel rackets and hit the courts with the...
06/11/2025

Who said work can’t be smashingly fun? 🎾💥
Last week, we swapped our laptops for padel rackets and hit the courts with the full crew.
A few rallies, countless laughs, and some serves we’d rather not talk about. 😉

Because great teams don’t just work well together, they play well together too!

05/11/2025

NEW WORK - Did you know that 1 in 2 young people cycle without a light? That’s a huge problem, especially during winter time. But something all young people have, is a smartphone. With a flashlight.
That’s why, together with DVV verzekeringen / DVV assurances we created the DVV-smartlight. A custom-made holder that allows people to turn their smartphone into a bike light. This way, you always have a usable light source with you. As of now, you can pick one up for free at your nearest DVV office.
Oh yeah, by the way, the screen of your smartphone is also covered thanks to the holder, eliminating another distracting factor while biking.

23/10/2025

NEW WORK - For the first time ever, Quick Belgium gave away its Giant License to Belgian micro-creators. The result is a unique drop of handmade Giant goodies, celebrating both the icon and our local talent. 🇧🇪 Getting hungry?

10/10/2025

✨ Three Silver EFFIES for Happiness! ✨
Yesterday, we proudly brought home three Silver EFFIE Awards for our amazing clients Quick Belgium , Albert Heijn België , and Spa Belgium. A big thanks to everyone involved!
It’s a beautiful way to wrap up a year full of creative highlights, now crowned with recognition for the effectiveness and results of our creative work 💪

NEW WORK - Brussels is the only region in Belgium where slaughter without stunning is still allowed. Also, it's the only...
26/09/2025

NEW WORK - Brussels is the only region in Belgium where slaughter without stunning is still allowed. Also, it's the only region that doesn't use an animal on their flag.

Together with GAIA - Global Action in the Interest of Animals , we turned the official flag of Brussels into a GAIA flag, using a bleeding sheep as the new symbol. And today, by spreading flags across the city of Brussels, we call out the Brussels Parliament to finally ban slaughter without stunning and place it back on the political agenda.

Take a picture if you spot the flag, tag the responsible parties and share it on your socials.

Happy throwback to our amazing Happiness After Cannes Day at  🌊✨ With great people, inspiring talks and a lot of very in...
24/09/2025

Happy throwback to our amazing Happiness After Cannes Day at 🌊✨

With great people, inspiring talks and a lot of very interesting Cannes Lions case presentations.
The main message? “Just start”. Because it’s not where we have been, it’s where we are going. Cheers to that!

11/09/2025

At Happiness, we’re full of sweet surprises: we entered 3 cases for the EFFIE Awards and have been nominated … 3 times. 🏅🏅🏅 Now we want ‘more, more, more … and over again’! Stay tuned for the EFFIE Awards ceremony on October 9 at the Proximus Lounge.

NEW WORK - Don’t text and cross - a simple yet often forgotten message. That’s why, together with Parents of Road Victim...
31/07/2025

NEW WORK - Don’t text and cross - a simple yet often forgotten message. That’s why, together with Parents of Road Victims (OVK), we decided to remind people not to use their phone while crossing the road for this year’s edition of ‘De Solidariteitsprijs’. Our print appeared in De Standaard yesterday, on the 30th of July.

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