01/14/2026
THE JANUARY FRAME EDIT runs Jan 17–31 |
your favourite independent eyewear collections | up to 40% off 🖤
1 — Why we call it a Frame Edit
Not so much about accumulating more, but about thoughtfully choosing better. Pieces chosen to stay with you for longer than a season.
2 — More long-term, less fling
Like a great partner, the right frames age with you - holding memories and meaning over the years. Anything but disposable…
3 — Build an eyewear wardrobe
Just like clothing, consider intentionally building a lineup of different frames for different occasions - work • weekend • statement • basic
4 — Frames that speak to who you are
Eyewear can complement your style, speak to who you are, and give a nod to parts of your personality. Let your focus be alignment, not trends.
Quick PSA: If it’s been more than a year since your last exam and prescription update, book 24/7 at the link in the bio
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