11/21/2025
Let’s face it, advertising costs money and sucks precious energy - and it’s not the forte of most holistic health care providers.
And that means the life blood of any 1:1 health-coaching business is long-term, repeat clients.
Do you really wake up in the morning going ‘Yippee! I get to spend the day writing ad copy’? I didn’t think so. I don’t either.
What fuels my energy is looking at my calendar and seeing the names of clients I have worked with for years, even decades. I know their stories, background, current health challenges - and probably even their parents, children, aunts, and uncles. I’ve probably seen them through births, deaths, marriages, divorces, relocations, and job losses. And for some of my clients, all of the above. We have a bond that is tangible.
What do you need to do so clients will want to be ‘lifers' with you? Here’s my three top tips.
1) Provide amazing, client-focused service - no cookie-cutter programs here. If they want pat answers, they’ll go to Dr Bing or Dr Google, and likely end up confused. If they want personalized answers, they need to be working with you.
2) Do courtesy check-ins after each appointment - follow-up. I remember how impressed I was the first time our dentist called after extracting my son’s wisdom teeth 25 years ago. That was the beginning of my habit of following up with clients. (Thank you, Dr. Steed)
3) Provide a service that no one else provides that does not add time to your appointments or expense to your fees - in my clinic that is iridology. Taking photos of someone’s eyes close up, then being able to correlate their symptoms to genetic markers in their eyes, using that info to craft easy-to-follow, unique recommendations keeps them wanting to come back. It’s personal. It’s unique. It gives me insight quickly. It creates deeper rapport.
So, if you would rather be energized by building your long-term client list than drained by writing ad copy, reach out to me. I’ll introduce you to iridology at a professional level.