03/30/2026
🍁 Epicure Is Back — And Better Than Ever
The iconic Canadian brand that changed the way North America cooks, eats, and gathers.
March 2026
What happens when a beloved Canadian brand closes its doors — and then refuses to stay gone? You get one of the most heartfelt comeback stories in North American food history.
Epicure, the company that spent nearly three decades helping millions of families put real, wholesome food on the table in 20 minutes or less, is writing a bold new chapter. Founded in Victoria, BC, shuttered in early 2025, and relaunched with renewed passion and new Canadian ownership, Epicure is once again the go-to brand for clean, healthy, allergen-friendly meal solutions coast to coast.
📍 Where It All Began
Epicure was born in the early 1990s in a Victoria, BC basement. Founder Sylvie Rochette — a passionate home cook with a gift for flavour — handcrafted four spice blends and brought them to a Central Saanich farmers market. She made $286 on her very first day. That spark became a fire. Originally incorporated as Victorian Epicure Inc., the company grew from Sylvie's basement into a thriving national business. By 1996, it shifted to a direct-sales model, connecting real people in real kitchens across Canada. In 2003, operations moved to a 33-hectare campus in North Saanich, BC — the heartland of Epicure ever since
📅 A Brief History
🔹 Early 1990s — Sylvie Rochette sells handcrafted spice blends at a BC farmers market, earning $286 on Day One.
🔹 1997 — Officially founded as Victorian Epicure Inc. in Victoria, British Columbia.
🔹 2003 — Headquarters moves to a 33-hectare property in North Saanich, BC with two warehouses, an office, and full manufacturing.
🔹 2014 — Pivots to the "Good Food Real Fast" mission — helping busy families get dinner on the table in 20 minutes or less.
🔹 2019 — Officially launches in the United States. Within one year, US sales represent 20% of total revenue.
🔹 January 2025 — After 32 years, financial pressures lead to the closure of the original company. The Epicure community mourns a Canadian icon.
🔹 2025–2026 — A passionate group of Canadian entrepreneurs acquires the brand and relaunches Epicure, committed to its roots, values, and community. Sept. 5, 2025 relaunching in Canada and Feb 25 2026 relaunching in the USA
💛 What Epicure Stands For
Epicure isn't just a spice company. It is a values-driven movement built on the belief that good food is the foundation of healthy living, families, and community.
✅ Clean Ingredients, Always — Every product is 100% gluten-free, nut-free, and allergen-friendly. No high fructose corn syrup, no preservatives, no artificial colours. Epicure maintains a "Never Ever List™" — hundreds of additives they simply refuse to use.
✅ 20 Minutes or Less — The "Good Food Real Fast" mission is about making healthy home cooking achievable for busy families. Real ingredients. Real meals. Fast.
✅ Proudly Canadian-Made — Products are designed and manufactured in Canada, with facilities holding BRC Global Food Safety certification.
✅ Giving Back — Epicure donates 5% of pre-tax profits to charity and has contributed over 2 million meals through Food Banks Canada and Feeding America. Community is built right into the business model.
🌟 The Comeback Story
In 2025, a group of passionate Canadian entrepreneurs — including Adam and Amir Assadkhan (Magic Scoop founders), Kyle Vucko (Indochino co-founder), and returning former CEO Amelia Warren — acquired Epicure's assets and announced a full relaunch.
Products began shipping again in Summer 2025 through Epicure's website. As of 2026, the relaunched lineup of seasonings, meal kits, dips, and cookware is available to Canadian customers, with US distribution expanding through affiliates and select retailers.
"For us, Epicure isn't just a company — it's a community. When the opportunity came to bring it back, we knew it was one worth investing in."
— Adam Assadkhan, Managing Director
🍽️ How Epicure Benefits You & Your Community
For Families — Wholesome, allergen-friendly meals in 20 minutes. No nutritional compromise, no mystery ingredients. Perfect for households managing food allergies or intolerances.
For Health-Conscious Cooks — 100% gluten-free, non-GMO, and triple-tested products with bold, real flavour. No shortcuts on nutrition.
Epicure — genuine community-based selling.
For Communities — Through partnerships with food banks across North America, Epicure's success directly translates into meals for families in need.
✨ The Bottom Line
Epicure is more than a brand — it's a community, a mission, and a reminder that good food should be accessible to everyone. Whether you're a longtime fan welcoming it back or discovering it for the first time, Epicure in 2026 is something worth being excited about.
