12/04/2025
Small businesses often stand in the quiet space between rising supplier costs and the customers they genuinely care about. When bigger suppliers raise their prices, we’re the ones who feel it first—sometimes in our margins, sometimes in our stress levels, and often in our hearts. Because at the end of the day, we’re the ones who look customers in the eye. We’re the ones who know their names, their stories, their families. And we’re the ones who have to say, “I’m so sorry, but prices have gone up.”
It’s not easy. We feel the weight of every conversation, every uncomfortable explanation, because our businesses are built on trust and relationships, not faceless transactions. We don’t pass along higher costs lightly. We sit with the decision, hoping our community understands that we’re doing our best, that we’re trying to stay afloat without compromising the care and quality we’re known for.
But there’s something beautiful in this, too. Small businesses show a kind of resilience and heart that big suppliers never have to. We find ways to keep smiling, to keep serving, to keep showing up for the people who support us. And more often than not, our customers show up for us too—because they see the humanity in what we do, and they feel the honesty behind every tough conversation.
So as Christmas approaches, we gently ask: shop local this season. Support the small businesses you love—the familiar faces who greet you by name, the places that make your community feel like home. And for those feeling the weight of money right now, we’ve made sure to keep plenty of affordable gifts and stocking stuffers on our shelves, so everyone can find something special without added stress.
Dont forgot to shop your favourite Ridgeway Shops
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