01/01/2026
✨ Cheers to 2025 — what a year! ✨
2025 was nothing short of incredible for Ellington & Co. We took huge leaps, crossed new borders, and grew in ways that still feel a little surreal.
This year brought us to our first-ever show in Newfoundland at christmasattheglacier (and don’t worry… we’re coming back for year two 😉). We officially outgrew our candle studio and added a shipping container for storage because—wow—were we bursting at the seams. We were honoured with multiple community awards and are still riding the excitement of being in the nominee phase for a National award.
Our little community grew in the best way possible: new followers, new customers, new friends, new vendor friends and so many meaningful connections along the way. One of the biggest highlights? Watching my Momma Mary Lou O'Neil, step way outside her comfort zone, join me at several shows, and absolutely shine. And then there’s Dave, who travelled and took on his first solo show—and completely nailed it. Proud doesn’t even begin to cover it.
Behind the scenes, we were on it: ahead of schedule, pouring earlier than ever, and yes… we even planned our 2026 scents before the year was over. With 8 pallets of materials already on route for 2026, we’re more ready than ever.
We also launched our roll-on perfumes, which were a massive hit at markets, gained new retail locations, and attended markets in three different provinces. (PEI—we promise, we’re trying! You’re not easy to crack, but we’re hopeful 🤍). Hoping to hit 4-5 provinces next year!
Most importantly, 2025 was uplifting—not just for our business, but for our family too.
We are thankful. We are grateful. And we are so excited to do it all again—
✨ bigger than ever in 2026. ✨
From the bottom of our hearts, thank you for being part of this journey. 🤍
