12/02/2025
❤️This Giving Tuesday, we’re making a bold statement: the charity and non-profit sector isn’t just important—it’s the heartbeat of our communities and the most vital business sector in the world! In honour of , read our article below, highlighting the latest trends in Canadian charitable giving. 👇🤓
Giving Tuesday is an International Movement following Black Friday and Cyber Monday, encouraging people around the world to remember charity during this time of year. At South Huron Hospital Foundation, we want to spread the word that NO GIFT IS TOO SMALL, and in fact, each gift made to SHHF has an exponential impact each and every time a patient is provided with care. We believe that the Charity and Non-Profit sector is one of the most vital business industries in the world. Imagine our communities without charity... it's a scary thought.
Canadians donate around $13 billion per year currently, but this is a drop from 2013 when giving peaked at $16 billion. While 60% of Canadians give monetarily in some way, only 17% of Canadians claimed charitable gifts on their income tax in 2023 (source: Imagine Canada).
Most Canadian donors give around $390/year to various charities. If 60% of Canadians were able to donate even $200/year- that would increase charitable gifts in Canada by $3.5 billion/year!
We realize not everyone in Canada is in the position to donate $200/year; but, looking deeper into international statistics demonstrates that places like Indonesia, Singapore, Egypt, and China are leading the world in their philanthropic behaviours and actions, with the vast majority of citizens donating about 2.5% of their annual income, whereas Canadians give on average 0.5% of their annual income. Also, in more philanthropic countries, generally 70-90% of citizens donate monetarily to charity, while Canada reports under 60% of the population donating to charity.
Canadians need to know that no gift is too small. Small gifts multiply quickly! And, monthly giving is a fantastic way to grow your impact as a donor, while making your gifts more affordable.
💙This Giving Tuesday, the South Huron Hospital Foundation expresses sincere appreciation to our dedicated donors! We have the best of the best!💙
We also encourage Canadians to choose a charity or two and start a monthly gift of $10. Be part of something special. We can guarantee that your $10 will go a lot further than you might imagine.
Happy Giving Tuesday, and Blessed Holiday Season to All.
Krista McCann, Executive Director, South Huron Hospital Foundation.
(Data from: Canada Helps: The Giving Report 2025; CAF Canada- World Giving Report, Giving in Canada 2025; A Tipping Balance: Preliminary Data on Charitable Donations, May 2025.)