01/15/2026
One of the biggest myths I see?
That you need:
• fancy machines
• a gym membership
• an hour a day
• or a super intense program
To build strength after 40.
In reality, a beginner-friendly structure often looks like:
✔ 2–3 workouts per week
✔ 20–30 minutes each
✔ full-body movements
✔ simple equipment (hello, dumbbells)
You should finish a workout feeling capable, not wrecked.
A helpful check-in question I use with clients:
👉 “Could my body reasonably recover from this in a day or two?”
If the answer is yes, you’re likely doing it right.
This is exactly the structure I use inside Begin & Build, because consistency beats intensity every time.
Cart is open this week 💛 Program begins Jan 26.
And there’s zero pressure to decide quickly.