Mad Barn

Every horse deserves a balanced diet. On the exterior, we may look like a lot of other supplement companies, but let us assure you, we are not.

Like Mad Barn for science-backed nutrition, expert support, and free tools and education to help your horse feel and perform their best. Our primary purpose is not to convince you to buy products, it’s to advance the practice of equine nutrition by:

- Funding research to better understand how nutrition impacts the health of your horse.

- Developing technology and feeding solutions to make it easier to feed your horse what he or she needs.

- Providing education and support to horse owners and the broader equine community. Nutrition is the cornerstone to equine health, well-being and optimal performance. Our nutritionists are always available to answer your questions or help you formulate a balanced feeding program for free. We fund all of our activities through product sales. So if you feed your horse Mad Barn, thank you for helping us achieve our mission.

03/02/2026

Even at the highest level of competition, it all comes back to why we started; for the love of the horse. 🐴💙

At Mad Barn, we put horses first. Our team builds nutrition programs using a holistic approach, balancing the demands of elite sport with the individual needs of each horse to help support their overall health and well-being.

Sponsored rider Sean Jobin shares that philosophy. By working closely with Mad Barn’s nutritionists to develop tailored feeding programs, he ensures his horses are supported from the inside out, so they can feel their best, perform their best, and succeed in the show ring. 🏆💪

03/02/2026

🐴 Did You Know?!

👂A horse can rotate its ears nearly 180° thanks to 10 specialized muscles!

🔊These highly coordinated muscles allow them to pinpoint sounds from almost any direction. They can swivel each ear independently to track multiple sounds at once, like a built-in radar.

❤️ But ears aren't just for hearing. Horses also use subtle ear movements as a powerful form of communication. From forward to pinned ears, each position offers clues into what they're feeling.

🤝Learning to read these signals can help us better understand our horses and respond to their needs.

03/02/2026

As equestrians, hard work, dedication, and determination go into every decision we make for our horses and that’s no different for Mad Barn High Performance riders Bretton Chad and Charlie Jones. 💪🐴

Their successful careers in the industry ultimately led to the establishment of Stone Ridge Sport Horses, where they’ve brought their immense knowledge together to build a competition, training, sales, and development program of incredibly talented horses.

Mad Barn is proud to support this dynamic team along the way, providing targeted nutritional support to help their horses feel and perform their best, ready to take on the next adventure at any phase in their training. ✨

03/01/2026

🌟 Breed of the Week: Exmoor Pony 🌟

Meet the Exmoor Pony, one of the oldest and most primitive pony breeds in the world. Native to the rugged moorlands of southwest England, these hardy ponies were shaped by centuries of natural selection to survive harsh climates, rough terrain, and sparse forage.

Compact yet powerful, Exmoors typically stand between 11.2 and 12.3 hands. They’re known for their distinctive features, including a broad forehead, short ears, and their signature “toad eye”, a unique adaptation that helps protect their eyes from wind and rain. Their dense, waterproof winter coat and coarse hairs form a snow chute along the dock of the tail to prevent rainwater from dripping to the groin and underbelly area.

Exmoor Ponies come in rich shades of bay, brown, or dun with primitive markings, and white markings are not permitted. Intelligent, alert, and hardy, they make excellent children’s ponies, pleasure mounts, and driving ponies. Beyond riding, they’re also valued for conservation grazing, helping maintain and restore natural landscapes.

After facing near extinction following World War II, dedicated breeders worked tirelessly to preserve this ancient breed, and today, the Exmoor Pony remains a living link to the past.

Have you ever been around an Exmoor pony? Tell us about your experiences in the comments!

Want to learn more about this resilient breed?
Read the full profile here:
CA: https://madbarn.ca/exmoor-pony-breed-profile/
US: https://madbarn.com/exmoor-pony-breed-profile/

02/28/2026

Thoughtful nutrition support can make a meaningful difference 🐴💞

“My horse has been diagnosed with navicular changes and has been off for several years.

I decided to use Jiaogulan and after a few weeks I saw a huge improvement. He is sound and I am able to ride him.

Thank you Mad Barn for your great products.”

— Ineke, Waterloo, ON 💙

Every horse’s situation is unique, especially with long-standing soundness challenges. We’re glad Jiaogulan could be part of this management program and help support Ineke's horse as they returned to ridden work.

Interested in supporting your horse’s nutrition and learning more about what Jiaogulan has to offer? Check it out👇

🇨🇦- https://madbarn.ca/product/jiaogulan/
🇺🇸- https://madbarn.com/product/jiaogulan/

02/27/2026

Topline Talk! 🐎✨

We’ve partnered with Farmhouse Chiropractic and owner/founder Dr. Jillian Johnson to bring you an educational series focused on equine topline health.

This week, Dr. Johnson is discussing the importance of the longissimus muscle and how variety in your training schedule can support its healthy development.

Next week, we are going to discuss how the glutes interact with the longissimus muscle.

👉 Drop your topline questions in the comments so we can cover them in the series!

02/27/2026

🩺 The Vet’s Scoop 🐴✨

📣 This week’s highlight: Performance XL – Electrolytes

“The powdered format of Performance XL makes it easy to top-dress or mix into water, helping to support hydration, recovery after exercise, and healthy gut motility.”

— Dr. Fran Rowe, DVM, Veterinary Nutritionist

When horses sweat, they lose significant amounts of sodium, chloride, potassium, and other electrolytes that plain water alone can’t replace. Performance XL is formulated with a research-backed balance of key electrolytes to more closely match what horses lose in sweat, helping encourage drinking and maintain normal muscle and nerve function. Supporting electrolyte balance is especially important for performance horses, those in hot climates, or any horse working hard and sweating regularly.

📖 Learn more:

🇨🇦 -https://madbarn.ca/product/performance-xl-electrolytes/

🇺🇸 -https://madbarn.com/product/performance-xl-electrolytes/

02/26/2026

How does Mad Barn support your feed program? 🤔

Our founder & CEO, Scott Cieslar, discusses the importance of truly understanding your horse's needs to keep them feeling their best.

Ready for our team to review your horse’s diet? Submit their diet here:
CA: https://madbarn.ca/analyze-diet/
US: https://madbarn.com/analyze-diet/

02/26/2026

From familiar patterns like bays and paints to striking dilutes like palomino and buckskin, a horse’s coat color comes from the way genes interact to control pigment production in the hair. 🎨🐴

Genetics determine whether a horse makes black (eumelanin) or red (pheomelanin) pigment, how those pigments are expressed, and how modifiers like dilution or spotting genes change the final appearance.

Understanding coat color genetics helps explain why certain patterns crop up in specific breeds, why two solid-colored parents can produce a flashy foal, and how traits like roaning or gray expression are inherited.

While color doesn’t impact performance or temperament, knowing the basics of how genes work can make breeding decisions more predictable and fun. ⚠️

To learn more, explore the full article below:
🇨🇦 - https://madbarn.ca/horse-coat-color-genetics/
🇺🇸 - https://madbarn.com/horse-coat-color-genetics/

02/26/2026

🚚🐴 Mad Barn is now available at FarmVet trailers!

We’re excited to announce that you can now find select Mad Barn products at FarmVet trailers supporting riders at competitions across the circuit.

Whether you’re on the road or ringside, you’ll have convenient access to some of our essentials, including Omneity Pellets, Visceral+, and W-3 Oil, formulated to support balanced nutrition, digestive health, and overall performance.

We’re proud to partner with FarmVet to help keep horses feeling and performing their best wherever the show season takes you.

Stop by the FarmVet trailer at your next competition and stock up on your Mad Barn essentials. 💙🐎

02/25/2026

🐴 Ascarids in Foals: Why Strategic Control Matters

Ascarids (Parascaris equorum) are the most common internal parasite affecting foals worldwide. Although most adult horses develop a degree of natural immunity, young horses remain highly susceptible during their first year of life.

Beyond their size and reproductive capacity, the biology of ascarids makes them particularly challenging to control.

🔬 Environmental Persistence
Ascarid eggs are remarkably resilient. They can survive in soil for years and are resistant to many environmental conditions.

🌬 Lung Migration and Clinical Signs
During their life cycle, larvae migrate through the liver and lungs before returning to the intestine. This is why coughing in foals isn’t always a respiratory infection. It could be a parasitic infection.

⚠️ Anthelmintic Resistance
Ivermectin resistance in ascarids has been widely documented. Routine, indiscriminate deworming accelerates resistance development. Once resistance emerges, it can impact not only individual farms but the broader equine population.

Responsible parasite control is a matter of stewardship. Strategic deworming guided by f***l egg counts and veterinary oversight is essential to preserve drug efficacy for future generations of horses.

Swipe through the post to review the life cycle, clinical signs, resistance concerns, and evidence-based management strategies.

To learn more, read the full article here:
🇺🇸 https://madbarn.com/ascarids-in-horses/
🇨🇦 https://madbarn.ca/ascarids-in-horses/

02/25/2026

Mad Barn is proud to present the next segment of our series, “The People Behind the Horses,” where we spotlight the individuals shaping the future of equine wellness and performance.

In this episode, we sit down with Danielle Kendall, Sponsorship Director at Angelstone Events. Danielle plays a pivotal role in connecting equestrian sport with the wider community, building partnerships that allow Angelstone to grow as one of Canada’s premier horse show venues. Her work ensures that competitors, spectators, and sponsors alike enjoy an unforgettable experience while advancing the sport.

🎙 What you’ll hear in this episode:
🔹 Danielle’s background in the horse industry and how it led her to Angelstone
🔹 The skills that prepared her for a leadership role in sponsorship and event development
🔹 Why sponsorships are so critical to equestrian sport and how they support athletes and organizers
🔹 A behind-the-scenes look at daily operations at Angelstone Events
🔹 How Danielle engages sponsors to create meaningful partnerships that enhance shows
🔹 The challenges of sponsorship in a niche sport and how she overcomes them
🔹 What’s on the horizon for Angelstone and the exciting future of its tournaments

Whether you’re a competitor, a brand interested in supporting equestrian sport, or simply a fan of world-class show jumping, this episode gives you a unique look at the vital role sponsorship plays in keeping the equestrian community thriving.

⏱ Podcast Timeline
00:00 – Welcome
00:39 – Discover Danielle’s Background in the Horse Industry
01:35 – Skills and Experiences Contributing to the Sponsorship Director Role
02:32 – What Attracted Danielle to come to Angelstone Event
03:43 – A Inside Look at the Day to Day Operations at Angelstone Events for Danielle
05:00 – The Importance of Sponsorships Within the Equestrian Community06:41 – Sponsorship Engagement at Horse Show Venues
07:55 – How Danielle Navigates Challenges as a Sponsorship Director
08:56 – Looking to the Future of What’s to Come for Angelstone Events Next Year

📚 Related Resources:
👉https://angelstone.ca/tournaments/
👉https://madbarn.com/planning-horse-competition-schedule/
👉https://madbarn.com/managing-your-horse-at-a-show/

Want to evaluate your horse's diet? Follow this link to get connected with an equine nutritionist or explore our horse nutrition calculator: madbarn.com/analyze-diet

Mad Barn is dedicated to supporting horse owners, handlers, and practitioners through research, training, and education. Visit us to learn more at madbarn.com.

You can also find Mad Barn at:Instagram | Facebook | TikTok —

Address

1465 Strasburg Road
Kitchener, ON
N2R1H2

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1-833-623-2276

Website

https://madbarn.com/, https://madbarn.ca/

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Our Story

Welcome to Mad Barn, we’re a different sort of company, as you may have noted from the name. On the exterior, we may look like a lot of other ‘supplement’ companies out there, but let us assure you, we are not.

Our primary purpose is not to convince you to buy a product, it’s to deepen our understanding of equine nutrition, physiology and ethological need and then share that information with you.

We aim to improve the well being of you and your horse by providing - ‘Crazy Good Nutrition’ at a fair price. And when you decide to give your horse the very best, you can be confident that we are working away in the background to make it even better!

The horse is an integral part of human history - don’t we owe them the very best?

03/02/2026

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