11/15/2025
Day 11
Today we gathered for the launch of MADD’s Project Red Ribbon campaign sharing hot chocolate, stories, support, and a message none of us can afford to ignore.
This one sits close to the heart for us at Cornerstone.
We know the weight of preventable loss.
We’ve seen families walk through our doors broken by something that never should have happened. And those moments stay with you the silence, the shock, the grief that comes from a choice made in seconds.
So today wasn’t just an event… it was a reminder.
A reminder that every red ribbon tied to a vehicle antenna, and every window cling placed with intention, is a promise:
A promise to never drink and drive.
A promise to get home safely.
A promise to protect the people who love you.
We stood alongside so many incredible partners in this message
the Lethbridge Fire Department, Lethbridge Police Service, Victim Services Unit, Wendy’s, the Lethbridge Bulls mascot T-Bone, our friends at the Lethbridge Herald, and our own Cornerstone team.
Together, we showed up for one reason:
To stand against impaired driving and for the families who deserve to stay whole.
Please if you’re heading out, make the choice that lets you come home.
Tie the ribbon. Start the conversation.
Lives depend on it.