11/28/2025
Proud to support Griffin Koester from Rockyford, Alberta in his rookie year on the circuit. Bull riding demands everything from your body, and Griffin's learning early what it takes to compete at this level.
The physical toll is immediate and relentless. Grip strength that exhausts your forearms, rotational forces that test your spine with every ride, impact that your body has to absorb whether you make the buzzer or not. For a rookie putting in the work to establish himself, that wear accumulates fast.
This is where massage therapy becomes crucial, especially early in a career. Regular bodywork helps manage muscle fatigue and tension before it becomes chronic. It maintains the mobility and tissue health needed to keep competing. It catches small restrictions and imbalances before they develop into injuries that could sideline you. Starting with good body maintenance habits now sets the foundation for longevity in the sport.
These principles matter for everyone, not just athletes. Whether you're starting a physically demanding career or managing the wear from years of work, your body needs consistent care to stay functional. Massage therapy helps manage tension, maintain mobility, and prevent the breakdown that comes from repetitive physical stress.
Athletes like Griffin who prioritize their body care from the start are the ones who build sustainable careers. Proud to support him as he gets his career going.
Congrats on a solid rookie year, Griffin. 🐂
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