01/23/2023
I hate to say it, but...
Fumbling over words,
Playing safe,
Diluting your message,
Not saying what you really want to say,
Beating around the bush,
Over explaining yourself,
Filling the space with fluff…
Is not the kind of copy that speaks to your ideal client....
And, over-explaining yourself means that you aren’t saying what you *actually* want to say - This can be out of fear, judgment, lack of confidence, and experience.
Insert the “FLUFF” - The stuff we use to fill in space of direct communication.
If you want to call in the clients you REALLY want to work with, you’re going to need to be really clear in your messaging. Like, drop the airy fairy, fluffy, fancy and poetic - You need to be direct and to the point.
Fluff messaging is the kind of thing we write when we aren’t confident with ourselves & our offers.
And, that's not what I want for you.
I want you to feel like you can confidently stand behind your work, your message, know how to speak to your ideal client, and I want you to express yourself AS yourself.
Because, it’s the confidence, connection and vulnerability that is going to create that human-to-human connection that drives us to buy.
Inside, Cut the Fluff - A FREE Masterclass, I am going to be teaching you how to elevate your message, so it is precise, potent and speaks to your ideal client. You will learn how to cut the BS from your copy, write like you’re an authority in your industry, and stand out.
I am going to teach you how to write copy that connects, activates and converts with your ideal client, so they can GET you and they feel like you truly stand behind your message.
You will be learn:
What fluff marketing is,
To stop hiding behind the fluff,
How to speak to your ideal client by cutting through the BS & get to the point.
Because, you have something REAL to say….
So, let’s say it like we fu***ng mean it.
Am I right?
Link in bio to join or DM.